$1.41 Billion is the total value of Advisory Alpha, LLC's 261 reported holdings in Q4 2022. The portfolio turnover from Q3 2022 to Q4 2022 was 17.9% .
| Value | Shares | ↓ Weighting | ||||||
|---|---|---|---|---|---|---|---|---|
| SPYG | Sell | SPDR SER TRprtflo s&p500 gw | $125,246,371 | -4.0% | 2,471,729 | -5.1% | 8.87% | -10.7% |
| SPYV | Sell | SPDR SER TRprtflo s&p500 vl | $97,956,954 | +8.7% | 2,518,744 | -3.6% | 6.93% | +1.1% |
| SCHM | Buy | SCHWAB STRATEGIC TRus mid-cap etf | $90,140,005 | +8.6% | 1,373,802 | +0.2% | 6.38% | +1.0% |
| SCHA | Buy | SCHWAB STRATEGIC TRus sml cap etf | $75,395,940 | +17.3% | 1,861,093 | +9.5% | 5.34% | +9.1% |
| VGSH | Buy | VANGUARD SCOTTSDALE FDSshort term treas | $66,047,998 | +185.7% | 1,142,236 | +185.5% | 4.68% | +165.6% |
| SPDW | Sell | SPDR INDEX SHS FDSportfolio devlpd | $64,616,732 | +11.7% | 2,176,302 | -2.9% | 4.57% | +3.9% |
| USHY | Sell | ISHARES TRbroad usd high | $61,586,118 | +1.6% | 1,783,479 | -1.1% | 4.36% | -5.6% |
| VCSH | Sell | VANGUARD SCOTTSDALE FDSshrt trm corp bd | $49,933,385 | -0.5% | 664,021 | -1.7% | 3.54% | -7.4% |
| XLK | Buy | SELECT SECTOR SPDR TRtechnology | $49,820,586 | +11.8% | 400,358 | +6.7% | 3.53% | +4.0% |
| SPEM | Sell | SPDR INDEX SHS FDSportfolio emg mk | $36,732,800 | +4.9% | 1,114,388 | -1.2% | 2.60% | -2.5% |
| VRP | Buy | INVESCO EXCH TRADED FD TR IIvar rate pfd | $33,488,345 | +81.2% | 1,495,615 | +77.2% | 2.37% | +68.5% |
| SCHC | Sell | SCHWAB STRATEGIC TRintl sceqt etf | $33,474,393 | +11.0% | 1,063,613 | -2.2% | 2.37% | +3.2% |
| BKLN | Buy | INVESCO EXCH TRADED FD TR IIsr ln etf | $32,588,699 | +25.0% | 1,587,296 | +22.9% | 2.31% | +16.2% |
| VCLT | Buy | VANGUARD SCOTTSDALE FDSlg-term cor bd | $29,497,382 | +25.4% | 389,545 | +21.3% | 2.09% | +16.6% |
| VMBS | Sell | VANGUARD SCOTTSDALE FDSmtg-bkd secs etf | $25,143,079 | -4.0% | 552,274 | -4.9% | 1.78% | -10.7% |
| ICVT | Buy | ISHARES TRconv bd etf | $23,543,788 | +81.1% | 338,834 | +79.5% | 1.67% | +68.4% |
| XLV | Sell | SELECT SECTOR SPDR TRsbi healthcare | $21,878,643 | +6.5% | 161,050 | -5.1% | 1.55% | -1.0% |
| XLY | Buy | SELECT SECTOR SPDR TRsbi cons discr | $21,212,505 | +5.6% | 164,234 | +16.4% | 1.50% | -1.8% |
| EMB | Sell | ISHARES TRjpmorgan usd emg | $21,149,013 | -25.0% | 249,948 | -29.6% | 1.50% | -30.3% |
| USRT | Sell | ISHARES TRcre u s reit etf | $21,091,741 | -12.3% | 426,452 | -15.8% | 1.49% | -18.5% |
| SCHP | Sell | SCHWAB STRATEGIC TRus tips etf | $20,305,975 | -4.3% | 392,013 | -4.3% | 1.44% | -11.1% |
| VGLT | Buy | VANGUARD SCOTTSDALE FDSlong term treas | $19,919,281 | +84.4% | 323,192 | +88.3% | 1.41% | +71.5% |
| SPLG | Buy | SPDR SER TRportfolio s&p500 | $19,837,634 | +18.7% | 441,032 | +10.8% | 1.40% | +10.4% |
| XLI | Buy | SELECT SECTOR SPDR TRsbi int-inds | $16,100,593 | +33.4% | 163,940 | +12.5% | 1.14% | +24.0% |
| XLF | Buy | SELECT SECTOR SPDR TRfinancial | $15,913,814 | +29.8% | 465,316 | +15.2% | 1.13% | +20.7% |
| XLC | Buy | SELECT SECTOR SPDR TR | $14,542,748 | +15.3% | 303,037 | +15.1% | 1.03% | +7.2% |
| SPAB | Buy | SPDR SER TRportfolio agrgte | $12,089,982 | +5.6% | 481,097 | +4.8% | 0.86% | -1.8% |
| SPMD | Buy | SPDR SER TRportfolio s&p400 | $10,139,652 | +18.6% | 238,580 | +7.6% | 0.72% | +10.3% |
| XLB | Buy | SELECT SECTOR SPDR TRsbi materials | $8,689,394 | +172.8% | 111,861 | +138.9% | 0.62% | +154.1% |
| FLRN | Buy | SPDR SER TRbloomberg invt | $8,456,775 | +46.8% | 278,274 | +46.4% | 0.60% | +36.4% |
| XLE | Buy | SELECT SECTOR SPDR TRenergy | $8,355,288 | +74.2% | 95,521 | +43.4% | 0.59% | +61.9% |
| AAPL | Sell | APPLE INC | $8,277,843 | -11.3% | 63,710 | -5.6% | 0.59% | -17.5% |
| DFAI | Buy | DIMENSIONAL ETF TRUSTintl core eqt mk | $7,591,878 | +26.0% | 303,190 | +8.6% | 0.54% | +17.0% |
| XLP | Buy | SELECT SECTOR SPDR TRsbi cons stpls | $7,470,923 | +34.9% | 100,213 | +20.8% | 0.53% | +25.4% |
| VCIT | Buy | VANGUARD SCOTTSDALE FDSint-term corp | $7,432,821 | +13.6% | 95,895 | +10.9% | 0.53% | +5.6% |
| DFAU | Buy | DIMENSIONAL ETF TRUSTus core eqt mkt | $6,522,655 | +25.5% | 241,401 | +16.8% | 0.46% | +16.7% |
| SPSM | Buy | SPDR SER TRportfolio s&p600 | $6,274,015 | +16.3% | 169,705 | +7.1% | 0.44% | +8.0% |
| SPY | Buy | SPDR S&P 500 ETF TRtr unit | $6,255,939 | +18.8% | 16,358 | +11.0% | 0.44% | +10.5% |
| DE | Sell | DEERE & CO | $5,396,926 | +20.0% | 12,587 | -6.5% | 0.38% | +11.7% |
| VT | Sell | VANGUARD INTL EQUITY INDEX Ftt wrld st etf | $4,868,165 | +4.9% | 56,481 | -4.0% | 0.34% | -2.3% |
| BSJN | Buy | INVESCO EXCH TRD SLF IDX FD | $4,794,179 | +3.9% | 205,670 | +1.7% | 0.34% | -3.4% |
| SCHR | Sell | SCHWAB STRATEGIC TRint-trm u.s tres | $4,601,577 | -18.5% | 93,471 | -18.6% | 0.33% | -24.2% |
| XLU | Buy | SELECT SECTOR SPDR TRsbi int-utils | $4,555,122 | +18.6% | 64,611 | +10.2% | 0.32% | +10.3% |
| EFG | Buy | ISHARES TReafe grwth etf | $4,368,335 | +25.1% | 52,153 | +8.4% | 0.31% | +16.2% |
| DFAE | Buy | DIMENSIONAL ETF TRUSTemgr cre eqt mng | $4,283,521 | +26.9% | 195,149 | +16.1% | 0.30% | +17.9% |
| DFAS | Buy | DIMENSIONAL ETF TRUSTus small cap etf | $4,236,619 | +27.8% | 82,827 | +16.3% | 0.30% | +19.0% |
| EFV | Buy | ISHARES TReafe value etf | $4,168,932 | +41.2% | 90,866 | +18.6% | 0.30% | +31.1% |
| BSJO | Buy | INVESCO EXCH TRD SLF IDX FD | $3,962,710 | +8.2% | 179,146 | +5.8% | 0.28% | +0.7% |
| LLY | Buy | LILLY ELI & CO | $3,604,895 | +14.6% | 9,853 | +1.3% | 0.26% | +6.2% |
| MSFT | Buy | MICROSOFT CORP | $3,546,654 | +5.5% | 14,788 | +2.4% | 0.25% | -2.0% |
| BSJP | Buy | INVESCO EXCH TRD SLF IDX FD | $3,536,472 | +5.6% | 159,949 | +3.9% | 0.25% | -2.0% |
| SHYG | Sell | ISHARES TR0-5yr hi yl cp | $3,453,823 | -0.9% | 84,466 | -3.2% | 0.24% | -7.9% |
| PSEP | Buy | INNOVATOR ETFS TRus eqty pwr buf | $3,315,987 | +36.5% | 113,357 | +29.7% | 0.24% | +27.0% |
| BSJQ | Buy | INVESCO EXCH TRD SLF IDX FDinvsco blsh 26 | $3,289,284 | +7.2% | 146,093 | +4.2% | 0.23% | -0.4% |
| VOT | Buy | VANGUARD INDEX FDSmcap gr idxvip | $3,115,241 | +7.9% | 17,330 | +2.4% | 0.22% | +0.5% |
| BSJR | New | INVESCO EXCH TRD SLF IDX FD | $3,110,041 | – | 145,499 | +100.0% | 0.22% | – |
| HD | Sell | HOME DEPOT INC | $2,961,067 | +9.5% | 9,374 | -4.3% | 0.21% | +1.9% |
| XOM | Sell | EXXON MOBIL CORP | $2,933,678 | +20.6% | 26,597 | -4.5% | 0.21% | +12.4% |
| Buy | DIMENSIONAL ETF TRUSTus small cap val | $2,849,120 | +30.3% | 115,023 | +14.6% | 0.20% | +21.7% | |
| JPST | Buy | J P MORGAN EXCHANGE TRADED Fultra shrt inc | $2,833,800 | +5.8% | 56,529 | +5.8% | 0.20% | -1.5% |
| BIV | Buy | VANGUARD BD INDEX FDSintermed term | $2,814,420 | +6.7% | 37,868 | +5.5% | 0.20% | -1.0% |
| Buy | DIMENSIONAL ETF TRUSTinternatnal val | $2,751,230 | +33.9% | 90,501 | +13.5% | 0.20% | +25.0% | |
| NSA | NATIONAL STORAGE AFFILIATES | $2,607,899 | -13.1% | 72,200 | 0.0% | 0.18% | -19.2% | |
| EMHY | Sell | ISHARES INCjp mrgn em hi bd | $2,524,845 | -1.6% | 72,190 | -8.8% | 0.18% | -8.2% |
| Sell | WORLD GOLD TRspdr gld minis | $2,459,719 | +9.4% | 67,889 | -0.3% | 0.17% | +1.8% | |
| POCT | Buy | INNOVATOR ETFS TRus eqty pwr buf | $2,333,011 | +34.5% | 77,586 | +28.1% | 0.16% | +25.0% |
| PNOV | Buy | INNOVATOR ETFS TRus eqty pwr buf | $2,328,585 | +122.0% | 77,131 | +106.1% | 0.16% | +106.2% |
| TIP | Buy | ISHARES TRtips bd etf | $2,141,086 | +4.7% | 20,115 | +3.2% | 0.15% | -2.6% |
| GLD | Buy | SPDR GOLD TR | $2,148,321 | +13.8% | 12,664 | +3.8% | 0.15% | +5.6% |
| PGHY | Sell | INVESCO EXCH TRADED FD TR IIgbl srt trm hy | $2,060,773 | -7.2% | 107,276 | -8.5% | 0.15% | -13.6% |
| PGX | Sell | INVESCO EXCH TRADED FD TR IIpfd etf | $2,037,266 | -87.9% | 182,216 | -87.2% | 0.14% | -88.8% |
| CMBS | Sell | ISHARES TRcmbs etf | $1,919,359 | -11.2% | 41,807 | -11.3% | 0.14% | -17.6% |
| VOO | Buy | VANGUARD INDEX FDS | $1,903,644 | +52.4% | 5,418 | +42.4% | 0.14% | +42.1% |
| IJH | Buy | ISHARES TRcore s&p mcp etf | $1,811,306 | +11.5% | 7,488 | +1.1% | 0.13% | +3.2% |
| SGOV | Buy | ISHARES TR0-3 mnth treasry | $1,744,339 | +145.0% | 17,419 | +145.2% | 0.12% | +127.8% |
| CWB | Sell | SPDR SER TRbbg conv sec etf | $1,723,548 | -85.4% | 26,779 | -85.6% | 0.12% | -86.4% |
| SPLV | Buy | INVESCO EXCH TRADED FD TR IIs&p500 low vol | $1,674,516 | +17.1% | 26,205 | +6.0% | 0.12% | +9.2% |
| BAB | Buy | INVESCO EXCH TRADED FD TR IItaxable mun bd | $1,684,879 | +25.5% | 65,534 | +25.3% | 0.12% | +16.7% |
| Buy | DIMENSIONAL ETF TRUSTintl small cap v | $1,686,738 | +36.4% | 75,945 | +14.0% | 0.12% | +26.6% | |
| SCHG | Buy | SCHWAB STRATEGIC TRus lcap gr etf | $1,652,190 | +14.1% | 29,737 | +14.6% | 0.12% | +6.4% |
| CVX | Buy | CHEVRON CORP NEW | $1,609,279 | +28.6% | 8,965 | +2.9% | 0.11% | +20.0% |
| SCHB | Buy | SCHWAB STRATEGIC TRus brd mkt etf | $1,587,371 | +9.3% | 35,424 | +2.5% | 0.11% | +0.9% |
| AMZN | Buy | AMAZON COM INC | $1,542,841 | -21.1% | 18,367 | +6.2% | 0.11% | -26.8% |
| VOE | Buy | VANGUARD INDEX FDSmcap vl idxvip | $1,522,802 | +12.4% | 11,260 | +1.2% | 0.11% | +4.9% |
| DIA | Buy | SPDR DOW JONES INDL AVERAGEut ser 1 | $1,496,121 | +31.8% | 4,515 | +14.3% | 0.11% | +23.3% |
| Buy | DIMENSIONAL ETF TRUSTintl small cap e | $1,472,424 | +17.0% | 68,453 | +0.6% | 0.10% | +8.3% | |
| BND | Buy | VANGUARD BD INDEX FDStotal bnd mrkt | $1,450,348 | +13.9% | 20,188 | +13.1% | 0.10% | +6.2% |
| PG | Buy | PROCTER AND GAMBLE CO | $1,394,206 | +43.9% | 9,199 | +19.8% | 0.10% | +33.8% |
| PZA | Sell | INVESCO EXCH TRADED FD TR IInatl amt muni | $1,399,546 | -4.8% | 61,009 | -8.3% | 0.10% | -11.6% |
| SHW | Sell | SHERWIN WILLIAMS CO | $1,399,292 | +9.1% | 5,895 | -5.9% | 0.10% | +1.0% |
| MUB | Sell | ISHARES TRnational mun etf | $1,242,935 | -5.0% | 11,779 | -7.6% | 0.09% | -12.0% |
| IAGG | Sell | ISHARES TRcore intl aggr | $1,227,389 | -8.1% | 25,812 | -6.6% | 0.09% | -14.7% |
| VIG | Sell | VANGUARD SPECIALIZED FUNDSdiv app etf | $1,135,797 | +1.0% | 7,479 | -10.1% | 0.08% | -7.0% |
| ADM | New | ARCHER DANIELS MIDLAND CO | $1,131,378 | – | 12,185 | +100.0% | 0.08% | – |
| VUG | Sell | VANGUARD INDEX FDSgrowth etf | $1,134,798 | -32.9% | 5,324 | -32.7% | 0.08% | -38.0% |
| PJUL | New | INNOVATOR ETFS TRus eqty pwr buf | $1,103,746 | – | 36,560 | +100.0% | 0.08% | – |
| HYZD | Buy | WISDOMTREE TRhedged hi yld bd | $1,093,522 | +5.2% | 52,903 | +2.4% | 0.08% | -2.5% |
| FBND | Buy | FIDELITY MERRIMACK STR TRtotal bd etf | $1,075,555 | +21.5% | 23,890 | +19.9% | 0.08% | +13.4% |
| BRKB | Buy | BERKSHIRE HATHAWAY INC DELcl b new | $1,080,223 | +19.1% | 3,497 | +2.9% | 0.08% | +10.1% |
| WMT | Buy | WALMART INC | $1,054,919 | +12.1% | 7,440 | +2.5% | 0.08% | +4.2% |
| JNJ | Buy | JOHNSON & JOHNSON | $1,050,498 | +14.6% | 5,946 | +6.0% | 0.07% | +5.7% |
| T | Sell | AT&T INC | $1,018,882 | +10.4% | 55,343 | -8.0% | 0.07% | +2.9% |
| CME | CME GROUP INC | $1,008,960 | -5.1% | 6,000 | 0.0% | 0.07% | -12.3% | |
| CAT | Sell | CATERPILLAR INC | $987,874 | +44.4% | 4,123 | -1.1% | 0.07% | +34.6% |
| COP | Sell | CONOCOPHILLIPS | $972,759 | +6.2% | 8,243 | -7.9% | 0.07% | -1.4% |
| ITOT | Sell | ISHARES TRcore s&p ttl stk | $945,845 | +3.3% | 11,153 | -3.1% | 0.07% | -4.3% |
| AMAT | Buy | APPLIED MATLS INC | $931,272 | +19.7% | 9,563 | +0.8% | 0.07% | +11.9% |
| VTV | Buy | VANGUARD INDEX FDSvalue etf | $936,373 | +32.1% | 6,670 | +16.2% | 0.07% | +22.2% |
| PEP | Sell | PEPSICO INC | $926,646 | +8.1% | 5,129 | -2.2% | 0.07% | +1.5% |
| IWR | ISHARES TRrus mid cap etf | $915,024 | +8.5% | 13,565 | 0.0% | 0.06% | +1.6% | |
| FLTB | Buy | FIDELITY MERRIMACK STR TRltd trm bd etf | $903,421 | +18.4% | 18,833 | +17.5% | 0.06% | +10.3% |
| IXUS | Buy | ISHARES TRcore msci total | $898,554 | +13.7% | 15,524 | +0.0% | 0.06% | +6.7% |
| DUK | Buy | DUKE ENERGY CORP NEW | $883,453 | +11.3% | 8,578 | +0.5% | 0.06% | +5.0% |
| Sell | DIMENSIONAL ETF TRUSTus real estate e | $894,793 | +0.9% | 42,307 | -2.0% | 0.06% | -7.4% | |
| PFE | Sell | PFIZER INC | $885,431 | +6.4% | 17,280 | -9.1% | 0.06% | 0.0% |
| IEMG | Buy | ISHARES INCcore msci emkt | $878,401 | +83.4% | 18,809 | +68.9% | 0.06% | +72.2% |
| VTI | Buy | VANGUARD INDEX FDStotal stk mkt | $863,467 | +42.7% | 4,516 | +33.9% | 0.06% | +32.6% |
| IWY | New | ISHARES TRrus tp200 gr etf | $862,995 | – | 7,160 | +100.0% | 0.06% | – |
| PDEC | Buy | INNOVATOR ETFS TRus eqty pwr buf | $865,495 | +87.3% | 28,956 | +78.5% | 0.06% | +74.3% |
| HYMB | Sell | SPDR SER TRnuveen bloomberg | $836,359 | -5.4% | 17,079 | -7.4% | 0.06% | -11.9% |
| PAUG | Buy | INNOVATOR ETFS TRus eqty pwr bf | $825,183 | +142.0% | 29,107 | +130.3% | 0.06% | +123.1% |
| MO | New | ALTRIA GROUP INC | $824,265 | – | 18,032 | +100.0% | 0.06% | – |
| UNH | Sell | UNITEDHEALTH GROUP INC | $816,983 | -6.8% | 1,540 | -11.3% | 0.06% | -13.4% |
| BAC | Buy | BANK AMERICA CORP | $805,985 | +11.3% | 24,335 | +1.6% | 0.06% | +3.6% |
| ABBV | Sell | ABBVIE INC | $806,501 | -4.6% | 4,990 | -20.7% | 0.06% | -10.9% |
| BLL | BALL CORP | $800,852 | +5.8% | 15,660 | 0.0% | 0.06% | -1.7% | |
| COST | Buy | COSTCO WHSL CORP NEW | $793,793 | +153.6% | 1,738 | +162.5% | 0.06% | +133.3% |
| IYW | Buy | ISHARES TRu.s. tech etf | $741,861 | +46.3% | 9,959 | +44.2% | 0.05% | +35.9% |
| SPTS | Sell | SPDR SER TRportfolio sh tsr | $744,047 | -97.0% | 25,746 | -97.0% | 0.05% | -97.2% |
| LMT | Buy | LOCKHEED MARTIN CORP | $732,533 | +64.2% | 1,505 | +30.5% | 0.05% | +52.9% |
| VTEB | Buy | VANGUARD MUN BD FDStax exempt bd | $731,383 | +31.1% | 14,778 | +27.6% | 0.05% | +23.8% |
| RYT | Sell | INVESCO EXCHANGE TRADED FD Ts&p500 eql tec | $721,350 | +2.3% | 2,968 | -4.7% | 0.05% | -5.6% |
| FVD | Sell | FIRST TR VALUE LINE DIVID IN | $720,217 | -8.3% | 18,046 | -17.7% | 0.05% | -15.0% |
| GIS | GENERAL MLS INC | $712,958 | +9.5% | 8,502 | 0.0% | 0.05% | 0.0% | |
| IWX | New | ISHARES TRrus tp200 vl etf | $702,456 | – | 10,812 | +100.0% | 0.05% | – |
| NEE | Buy | NEXTERA ENERGY INC | $712,523 | +9.1% | 8,523 | +2.4% | 0.05% | 0.0% |
| USMV | Sell | ISHARES TRmsci usa min vol | $672,447 | -25.9% | 9,326 | -32.1% | 0.05% | -30.4% |
| VTIP | Sell | VANGUARD MALVERN FDSstrm infproidx | $658,184 | -21.0% | 14,090 | -18.6% | 0.05% | -25.4% |
| New | FIRST TR EXCHNG TRADED FD VIcboe vest buferd | $669,190 | – | 37,260 | +100.0% | 0.05% | – | |
| AGG | Buy | ISHARES TRcore us aggbd et | $670,082 | +1.4% | 6,908 | +0.6% | 0.05% | -6.0% |
| NVDA | Sell | NVIDIA CORPORATION | $666,959 | +20.4% | 4,563 | -0.0% | 0.05% | +11.9% |
| RTX | Buy | RAYTHEON TECHNOLOGIES CORP | $657,104 | +29.6% | 6,511 | +5.2% | 0.05% | +20.5% |
| IVW | ISHARES TRs&p 500 grwt etf | $631,409 | +1.2% | 10,793 | 0.0% | 0.04% | -6.2% | |
| CDC | Sell | VICTORY PORTFOLIOS II | $619,208 | -22.1% | 9,975 | -25.5% | 0.04% | -27.9% |
| ISTB | Buy | ISHARES TRcore 1 5 yr usd | $628,591 | +33.5% | 13,535 | +32.5% | 0.04% | +22.2% |
| SUB | Sell | ISHARES TRshrt nat mun etf | $603,684 | -5.2% | 5,789 | -6.7% | 0.04% | -10.4% |
| PMAY | Buy | INNOVATOR ETFS TRus eqty pwr buf | $610,255 | +6.5% | 21,725 | +1.7% | 0.04% | -2.3% |
| WM | Sell | WASTE MGMT INC DEL | $603,755 | -2.8% | 3,848 | -0.6% | 0.04% | -8.5% |
| TSLA | Sell | TESLA INC | $594,661 | -55.5% | 4,827 | -4.1% | 0.04% | -58.8% |
| ABT | Buy | ABBOTT LABS | $599,976 | +15.8% | 5,464 | +2.2% | 0.04% | +7.7% |
| V | Sell | VISA INC | $587,615 | +16.8% | 2,828 | -0.2% | 0.04% | +10.5% |
| VGT | Sell | VANGUARD WORLD FDSinf tech etf | $593,808 | -51.0% | 1,859 | -52.9% | 0.04% | -54.3% |
| NOBL | Buy | PROSHARES TRs&p 500 dv arist | $588,128 | +17.2% | 6,535 | +4.0% | 0.04% | +10.5% |
| VZ | Sell | VERIZON COMMUNICATIONS INC | $578,744 | -0.7% | 14,688 | -4.3% | 0.04% | -6.8% |
| CSX | Buy | CSX CORP | $574,142 | +47.2% | 18,532 | +26.6% | 0.04% | +36.7% |
| HNDL | Sell | STRATEGY SHSns 7handl idx | $572,379 | -6.3% | 29,232 | -8.1% | 0.04% | -12.8% |
| SCHD | Buy | SCHWAB STRATEGIC TRus dividend eq | $574,701 | +49.7% | 7,607 | +31.7% | 0.04% | +41.4% |
| IEFA | Sell | ISHARES TRcore msci eafe | $577,535 | +16.9% | 9,369 | -0.0% | 0.04% | +7.9% |
| MCD | Buy | MCDONALDS CORP | $559,764 | +20.6% | 2,124 | +5.6% | 0.04% | +14.3% |
| LOW | Buy | LOWES COS INC | $572,055 | +9.4% | 2,871 | +3.1% | 0.04% | 0.0% |
| IBM | Buy | INTERNATIONAL BUSINESS MACHS | $540,629 | +24.0% | 3,837 | +4.6% | 0.04% | +15.2% |
| MINT | Buy | PIMCO ETF TRenhan shrt ma ac | $543,562 | +128.4% | 5,510 | +129.1% | 0.04% | +111.1% |
| SPLB | Sell | SPDR SER TRportfolio ln cor | $533,685 | -97.1% | 23,764 | -97.2% | 0.04% | -97.3% |
| RYU | Sell | INVESCO EXCHANGE TRADED FD Ts&p500 eql utl | $533,541 | +5.7% | 4,586 | -3.2% | 0.04% | 0.0% |
| SRE | SEMPRA | $505,500 | +3.2% | 3,271 | 0.0% | 0.04% | -2.7% | |
| VWO | Sell | VANGUARD INTL EQUITY INDEX Fftse emr mkt etf | $483,080 | -20.0% | 12,393 | -25.2% | 0.03% | -26.1% |
| DIS | Sell | DISNEY WALT CO | $486,048 | -10.3% | 5,594 | -2.6% | 0.03% | -17.1% |
| VNQ | Buy | VANGUARD INDEX FDSreal estate etf | $469,474 | +31.5% | 5,691 | +27.7% | 0.03% | +22.2% |
| AOM | ISHARES TRmodert alloc etf | $464,672 | +3.7% | 12,225 | 0.0% | 0.03% | -2.9% | |
| LDUR | Sell | PIMCO ETF TRenhncd lw dur ac | $470,113 | -20.0% | 4,987 | -19.6% | 0.03% | -26.7% |
| SPHD | Sell | INVESCO EXCH TRADED FD TR IIs&p500 hdl vol | $444,652 | +1.5% | 10,144 | -9.5% | 0.03% | -6.1% |
| RSP | Buy | INVESCO EXCHANGE TRADED FD Ts&p500 eql wgt | $423,121 | +60.9% | 2,995 | +45.0% | 0.03% | +50.0% |
| VHT | Buy | VANGUARD WORLD FDShealth car etf | $421,682 | +67.3% | 1,699 | +50.9% | 0.03% | +57.9% |
| IJR | Sell | ISHARES TRcore s&p scp etf | $423,483 | +8.0% | 4,474 | -0.4% | 0.03% | 0.0% |
| FTSM | New | FIRST TR EXCHANGE-TRADED FDfirst tr enh new | $418,757 | – | 7,045 | +100.0% | 0.03% | – |
| REET | Buy | ISHARES TRglobal reit etf | $412,754 | +19.6% | 18,175 | +11.9% | 0.03% | +11.5% |
| KO | Sell | COCA COLA CO | $414,074 | +4.6% | 6,509 | -7.8% | 0.03% | -3.3% |
| DIVO | Sell | AMPLIFY ETF TRcwp enhanced div | $413,035 | +11.9% | 11,518 | -0.1% | 0.03% | +3.6% |
| LMBS | New | FIRST TR EXCHANGE-TRADED FDfst low oppt eft | $397,773 | – | 8,390 | +100.0% | 0.03% | – |
| DVY | Buy | ISHARES TRselect divid etf | $389,026 | +61.4% | 3,225 | +43.3% | 0.03% | +55.6% |
| TD | Buy | TORONTO DOMINION BK ONT | $396,205 | +12.9% | 6,118 | +6.9% | 0.03% | +3.7% |
| PJUN | Sell | INNOVATOR ETFS TRus eqty pwr buf | $400,293 | -16.8% | 13,465 | -20.5% | 0.03% | -24.3% |
| IVV | New | ISHARES TRcore s&p500 etf | $380,640 | – | 990 | +100.0% | 0.03% | – |
| CMCSA | Sell | COMCAST CORP NEWcl a | $387,431 | +18.8% | 11,078 | -0.3% | 0.03% | +8.0% |
| RGI | Sell | INVESCO EXCHANGE TRADED FD Ts&p500 eql ind | $379,597 | -0.9% | 2,129 | -13.9% | 0.03% | -6.9% |
| F | Sell | FORD MTR CO DEL | $365,081 | -1.6% | 31,391 | -5.3% | 0.03% | -7.1% |
| JPM | Sell | JPMORGAN CHASE & CO | $370,286 | +25.9% | 2,761 | -2.0% | 0.03% | +18.2% |
| IWS | New | ISHARES TRrus mdcp val etf | $363,318 | – | 3,449 | +100.0% | 0.03% | – |
| AGZ | ISHARES TRagency bond etf | $351,751 | -0.1% | 3,305 | 0.0% | 0.02% | -7.4% | |
| SYK | Buy | STRYKER CORPORATION | $353,537 | +24.9% | 1,446 | +3.6% | 0.02% | +13.6% |
| VXF | Sell | VANGUARD INDEX FDSextend mkt etf | $355,002 | -3.3% | 2,672 | -7.5% | 0.02% | -10.7% |
| SRPT | Sell | SAREPTA THERAPEUTICS INC | $348,570 | +9.6% | 2,690 | -6.4% | 0.02% | +4.2% |
| USIG | New | ISHARES TRusd inv grde etf | $347,601 | – | 7,078 | +100.0% | 0.02% | – |
| GOOGL | Buy | ALPHABET INCcap stk cl a | $345,855 | -2.3% | 3,919 | +5.9% | 0.02% | -11.1% |
| IAU | Buy | ISHARES GOLD TRishares new | $340,815 | +57.8% | 9,853 | +43.6% | 0.02% | +50.0% |
| DFAT | Sell | DIMENSIONAL ETF TRUSTus targeted vlu | $338,865 | -3.2% | 7,710 | -14.1% | 0.02% | -11.1% |
| RHS | Buy | INVESCO EXCHANGE TRADED FD Ts&p500 eql stp | $336,518 | +22.8% | 1,973 | +10.8% | 0.02% | +14.3% |
| A | Buy | AGILENT TECHNOLOGIES INC | $342,493 | +24.1% | 2,288 | +0.7% | 0.02% | +14.3% |
| TFC | Sell | TRUIST FINL CORP | $333,490 | -17.9% | 7,750 | -16.8% | 0.02% | -22.6% |
| IWP | New | ISHARES TRrus md cp gr etf | $342,593 | – | 4,098 | +100.0% | 0.02% | – |
| DEF | Sell | INVESCO EXCH TRD SLF IDX FDdefensive eqty | $342,735 | -6.1% | 5,153 | -15.0% | 0.02% | -14.3% |
| DFAC | Buy | DIMENSIONAL ETF TRUSTus core equity 2 | $331,954 | +9.2% | 13,671 | +0.1% | 0.02% | 0.0% |
| IWM | Buy | ISHARES TRrussell 2000 etf | $321,869 | +7.3% | 1,846 | +1.5% | 0.02% | 0.0% |
| IEX | IDEX CORP | $321,945 | +14.2% | 1,410 | 0.0% | 0.02% | +9.5% | |
| GOOG | Sell | ALPHABET INCcap stk cl c | $327,059 | -19.8% | 3,686 | -13.2% | 0.02% | -25.8% |
| COWZ | New | PACER FDS TRus cash cows 100 | $324,880 | – | 7,024 | +100.0% | 0.02% | – |
| HPQ | Sell | HP INC | $323,212 | +3.9% | 12,028 | -3.5% | 0.02% | -4.2% |
| VO | New | VANGUARD INDEX FDSmid cap etf | $314,699 | – | 1,544 | +100.0% | 0.02% | – |
| PSK | Sell | SPDR SER TRice pfd sec etf | $306,814 | -42.8% | 9,348 | -39.1% | 0.02% | -46.3% |
| BOCT | INNOVATOR ETFS TRus eqty buf oct | $296,321 | +6.2% | 9,330 | 0.0% | 0.02% | 0.0% | |
| MTUM | Sell | ISHARES TRmsci usa mmentm | $291,789 | -49.6% | 1,999 | -54.7% | 0.02% | -52.3% |
| UNP | Sell | UNION PAC CORP | $299,871 | -2.0% | 1,448 | -7.9% | 0.02% | -8.7% |
| ED | Buy | CONSOLIDATED EDISON INC | $293,311 | +11.5% | 3,077 | +0.4% | 0.02% | +5.0% |
| GPC | GENUINE PARTS CO | $287,853 | +16.1% | 1,659 | 0.0% | 0.02% | +5.3% | |
| XMHQ | Sell | INVESCO EXCHANGE TRADED FD Ts&p mdcp quality | $279,223 | -24.3% | 4,042 | -31.8% | 0.02% | -28.6% |
| HDV | Buy | ISHARES TRcore high dv etf | $287,470 | +14.5% | 2,757 | +0.3% | 0.02% | +5.3% |
| OGE | OGE ENERGY CORP | $284,048 | +8.4% | 7,182 | 0.0% | 0.02% | 0.0% | |
| VB | New | VANGUARD INDEX FDSsmall cp etf | $278,765 | – | 1,518 | +100.0% | 0.02% | – |
| SO | Sell | SOUTHERN CO | $271,847 | +1.1% | 3,806 | -3.8% | 0.02% | -5.0% |
| FDIS | New | FIDELITY COVINGTON TRUSTmsci consm dis | $265,773 | – | 4,689 | +100.0% | 0.02% | – |
| RDIV | New | INVESCO EXCH TRADED FD TR IIs&p ultra divide | $261,709 | – | 6,006 | +100.0% | 0.02% | – |
| JNK | New | SPDR SER TRbloomberg high y | $266,310 | – | 2,959 | +100.0% | 0.02% | – |
| AMD | Sell | ADVANCED MICRO DEVICES INC | $270,998 | +1.9% | 4,184 | -0.4% | 0.02% | -5.0% |
| New | CAPITAL GROUP FIXED INCOME Ecore plus incm | $257,274 | – | 11,547 | +100.0% | 0.02% | – | |
| CSCO | Sell | CISCO SYS INC | $261,186 | +15.6% | 5,482 | -3.1% | 0.02% | +5.9% |
| CVS | Sell | CVS HEALTH CORP | $251,371 | -33.0% | 2,697 | -31.4% | 0.02% | -37.9% |
| CHD | Sell | CHURCH & DWIGHT CO INC | $255,372 | +11.0% | 3,168 | -1.7% | 0.02% | 0.0% |
| SCHV | New | SCHWAB STRATEGIC TRus lcap va etf | $238,992 | – | 3,620 | +100.0% | 0.02% | – |
| FDVV | Sell | FIDELITY COVINGTON TRUSThigh divid etf | $243,224 | +6.2% | 6,520 | -6.0% | 0.02% | 0.0% |
| AXP | Sell | AMERICAN EXPRESS CO | $237,318 | -1.5% | 1,606 | -10.1% | 0.02% | -5.6% |
| BMY | Buy | BRISTOL-MYERS SQUIBB CO | $245,162 | +1.7% | 3,407 | +0.5% | 0.02% | -5.6% |
| VTWO | New | VANGUARD SCOTTSDALE FDSvng rus2000idx | $239,539 | – | 3,404 | +100.0% | 0.02% | – |
| SPHY | Sell | SPDR SER TRportfli high yld | $230,508 | -31.4% | 10,318 | -33.1% | 0.02% | -38.5% |
| SCHE | New | SCHWAB STRATEGIC TRemrg mkteq etf | $219,567 | – | 9,276 | +100.0% | 0.02% | – |
| WFC | Buy | WELLS FARGO CO NEW | $230,020 | +4.6% | 5,570 | +1.7% | 0.02% | -5.9% |
| BIL | Sell | SPDR SER TRbloomberg 1-3 mo | $230,504 | -69.9% | 2,520 | -69.8% | 0.02% | -72.4% |
| SHV | Sell | ISHARES TRshort treas bd | $231,382 | -69.8% | 2,105 | -69.7% | 0.02% | -72.4% |
| SCHF | New | SCHWAB STRATEGIC TRintl eqty etf | $232,556 | – | 7,220 | +100.0% | 0.02% | – |
| SPTL | Sell | SPDR SER TRportfolio ln tsr | $223,844 | -97.9% | 7,702 | -97.8% | 0.02% | -98.0% |
| VGIT | New | VANGUARD SCOTTSDALE FDSinter term treas | $230,528 | – | 3,942 | +100.0% | 0.02% | – |
| ESGU | New | ISHARES TResg awr msci usa | $230,690 | – | 2,722 | +100.0% | 0.02% | – |
| IJT | ISHARES TRs&p sml 600 gwt | $217,653 | +6.2% | 2,014 | 0.0% | 0.02% | -6.2% | |
| VYM | New | VANGUARD WHITEHALL FDShigh div yld | $205,216 | – | 1,896 | +100.0% | 0.02% | – |
| DTE | Sell | DTE ENERGY CO | $206,030 | +1.0% | 1,753 | -1.0% | 0.02% | -6.2% |
| PRU | New | PRUDENTIAL FINL INC | $214,118 | – | 2,152 | +100.0% | 0.02% | – |
| TFLO | Sell | ISHARES TRtrs flt rt bd | $211,369 | -70.4% | 4,193 | -70.3% | 0.02% | -72.2% |
| New | GENERAL ELECTRIC CO | $207,914 | – | 2,481 | +100.0% | 0.02% | – | |
| CLTL | Sell | INVESCO EXCH TRADED FD TR IItreas colaterl | $210,469 | -70.4% | 1,998 | -70.4% | 0.02% | -72.2% |
| RTM | Sell | INVESCO EXCHANGE TRADED FD Ts&p500 eql mat | $215,082 | -9.6% | 1,355 | -18.8% | 0.02% | -16.7% |
| INTC | Sell | INTEL CORP | $212,045 | -32.9% | 8,022 | -34.6% | 0.02% | -37.5% |
| SBUX | New | STARBUCKS CORP | $204,436 | – | 2,060 | +100.0% | 0.01% | – |
| QYLD | Buy | GLOBAL X FDSnasdaq 100 cover | $200,784 | +1.9% | 12,620 | +0.4% | 0.01% | -6.7% |
| IHI | New | ISHARES TRu.s. med dvc etf | $204,816 | – | 3,896 | +100.0% | 0.01% | – |
| YYY | Sell | AMPLIFY ETF TR | $164,902 | +2.4% | 14,154 | -0.1% | 0.01% | 0.0% |
| MCBC | MACATAWA BK CORP | $171,153 | +18.9% | 15,517 | 0.0% | 0.01% | +9.1% | |
| NCLH | Sell | NORWEGIAN CRUISE LINE HLDG L | $128,802 | +7.3% | 10,523 | -0.7% | 0.01% | 0.0% |
| ENSV | ENSERVCO CORP | $95,199 | +26.9% | 58,404 | 0.0% | 0.01% | +16.7% | |
| CION INVT CORP | $100,084 | +15.0% | 10,265 | 0.0% | 0.01% | 0.0% | ||
| KNWN | KNOW LABS INC | $22,400 | -13.8% | 14,000 | 0.0% | 0.00% | 0.0% | |
| JNCE | JOUNCE THERAPEUTICS INC | $13,326 | -52.4% | 12,005 | 0.0% | 0.00% | -50.0% | |
| IMH | New | IMPAC MTG HLDGS INC | $2,274 | – | 13,330 | +100.0% | 0.00% | – |
| Exit | WARNER BROS DISCOVERY INC | $0 | – | -10,752 | -100.0% | -0.01% | – | |
| MAR | Exit | MARRIOTT INTL INC NEWcl a | $0 | – | -1,499 | -100.0% | -0.02% | – |
| MGK | Exit | VANGUARD WORLD FDmega grwth ind | $0 | – | -1,222 | -100.0% | -0.02% | – |
| FB | Exit | META PLATFORMS INCcl a | $0 | – | -1,943 | -100.0% | -0.02% | – |
| BJAN | Exit | INNOVATOR ETFS TRus eqty bufr jan | $0 | – | -14,151 | -100.0% | -0.03% | – |
| BDEC | Exit | INNOVATOR ETFS TRus eqty buf dec | $0 | – | -14,932 | -100.0% | -0.03% | – |
| CTIC | Exit | CTI BIOPHARMA CORP | $0 | – | -78,717 | -100.0% | -0.04% | – |
| PJAN | Exit | INNOVATOR ETFS TRus eqty pwr buf | $0 | – | -15,569 | -100.0% | -0.04% | – |
| UDEC | Exit | INNOVATOR ETFS TRus eqty ultra b | $0 | – | -16,950 | -100.0% | -0.04% | – |
| UJAN | Exit | INNOVATOR ETFS TRus eqt ultra bf | $0 | – | -16,375 | -100.0% | -0.04% | – |
| BSJM | Exit | INVESCO EXCH TRD SLF IDX FD | $0 | – | -241,925 | -100.0% | -0.40% | – |
Original filings
The following EDGAR filing(s) were analyzed to create this report:
- View 13F-HR filed 2023-01-30
Top long-term holdings
| Name | Quarters owned | Latest quarter owned | Max weighting |
|---|---|---|---|
| VANGUARD INTL EQUITY INDEX F | 39 | Q3 2023 | 5.8% |
| VANGUARD SCOTTSDALE FDS | 38 | Q3 2023 | 8.9% |
| SPDR SER TR | 37 | Q3 2023 | 5.0% |
| VANGUARD INDEX FDS | 36 | Q3 2023 | 8.7% |
| ISHARES TR | 36 | Q3 2023 | 3.2% |
| ISHARES TR | 35 | Q3 2023 | 14.6% |
| VANGUARD INDEX FDS | 34 | Q3 2023 | 9.1% |
| SPDR GOLD TRUST | 33 | Q3 2023 | 3.1% |
| VANGUARD SCOTTSDALE FDS | 32 | Q3 2023 | 9.5% |
| VANGUARD SCOTTSDALE FDS | 32 | Q3 2023 | 5.4% |
View Advisory Alpha, LLC's complete holdings history.
Latest filings
| Type | Filed |
|---|---|
| 13F-HR | 2024-05-06 |
| 13F-HR | 2024-01-23 |
| 13F-HR | 2023-10-18 |
| 13F-HR | 2023-07-25 |
| 13F-HR | 2023-05-02 |
| 13F-HR | 2023-01-30 |
| 13F-HR | 2022-10-12 |
| 13F-HR | 2022-07-15 |
| 13F-HR | 2022-05-02 |
| 13F-HR/A | 2022-02-04 |
View Advisory Alpha, LLC's complete filings history.
All filings
- Holdings (13F-HR)
- Significant ownership (13-D/G)
- Insider transactions (4, 5, 6)
- Events (8-K)
- Shareholder votes (proxy)
View complete filings history.