Advisory Alpha, LLC - Q3 2023 holdings

$1.94 Billion is the total value of Advisory Alpha, LLC's 302 reported holdings in Q3 2023. The portfolio turnover from Q2 2023 to Q3 2023 was 16.0% .

 Value Shares↓ Weighting
SPYG BuySPDR SER TRprtflo s&p500 gw$158,380,324
+1.5%
2,671,647
+4.5%
8.15%
+1.8%
SPYV BuySPDR SER TRprtflo s&p500 vl$133,558,147
+4.2%
3,236,905
+9.1%
6.88%
+4.5%
SCHM BuySCHWAB STRATEGIC TRus mid-cap etf$100,358,019
+2.7%
1,482,745
+7.8%
5.17%
+3.0%
VGSH BuyVANGUARD SCOTTSDALE FDSshort term treas$94,330,969
+3.6%
1,637,619
+3.8%
4.86%
+3.9%
SPDW BuySPDR INDEX SHS FDSportfolio devlpd$89,082,834
+4.7%
2,872,625
+9.8%
4.59%
+5.0%
SCHA BuySCHWAB STRATEGIC TRus sml cap etf$82,917,697
+2.8%
2,001,801
+8.7%
4.27%
+3.1%
XLK BuySELECT SECTOR SPDR TRtechnology$80,944,425
+5.0%
493,774
+11.3%
4.17%
+5.3%
USHY BuyISHARES TRbroad usd high$70,560,581
+3.6%
2,032,777
+5.4%
3.63%
+3.9%
VCSH SellVANGUARD SCOTTSDALE FDSshrt trm corp bd$62,219,471
-1.6%
827,863
-1.0%
3.20%
-1.4%
SPEM BuySPDR INDEX SHS FDSportfolio emg mk$47,003,945
+3.2%
1,400,093
+5.6%
2.42%
+3.5%
VRP BuyINVESCO EXCH TRADED FD TR IIvar rate pfd$40,684,646
+17.4%
1,818,640
+16.7%
2.09%
+17.7%
SCHC BuySCHWAB STRATEGIC TRintl sceqt etf$40,410,175
+3.7%
1,252,946
+8.6%
2.08%
+4.0%
VIG SellVANGUARD SPECIALIZED FUNDSdiv app etf$37,755,550
-12.4%
242,988
-8.4%
1.94%
-12.2%
BKLN BuyINVESCO EXCH TRADED FD TR IIsr ln etf$35,841,435
+12.1%
1,707,462
+12.3%
1.84%
+12.4%
XLV BuySELECT SECTOR SPDR TRsbi healthcare$34,258,903
+19.1%
266,109
+22.7%
1.76%
+19.4%
XLY BuySELECT SECTOR SPDR TRsbi cons discr$31,261,905
-4.1%
194,197
+1.1%
1.61%
-3.9%
VCLT BuyVANGUARD SCOTTSDALE FDSlg-term cor bd$30,876,266
-4.8%
431,042
+4.3%
1.59%
-4.5%
ICVT BuyISHARES TRconv bd etf$29,342,088
+3.3%
395,316
+6.3%
1.51%
+3.6%
SPLG SellSPDR SER TRportfolio s&p500$29,286,322
-13.9%
582,696
-10.7%
1.51%
-13.6%
XLC BuySELECT SECTOR SPDR TR$26,323,495
+16.6%
401,456
+15.8%
1.36%
+16.9%
XLF BuySELECT SECTOR SPDR TRfinancial$25,544,490
+34.4%
770,108
+36.6%
1.32%
+34.9%
VMBS BuyVANGUARD SCOTTSDALE FDSmtg-bkd secs etf$24,791,139
-3.3%
566,182
+1.6%
1.28%
-3.0%
USRT BuyISHARES TRcre u s reit etf$23,712,935
+0.2%
502,526
+9.1%
1.22%
+0.5%
SCHP BuySCHWAB STRATEGIC TRus tips etf$21,957,435
-0.2%
434,803
+3.6%
1.13%0.0%
FVD SellFIRST TR VALUE LINE DIVID IN$21,880,009
-15.1%
585,183
-8.9%
1.13%
-14.8%
VGLT BuyVANGUARD SCOTTSDALE FDSlong term treas$21,113,354
-2.0%
380,279
+12.2%
1.09%
-1.7%
EMB SellISHARES TRjpmorgan usd emg$21,059,509
-5.8%
255,123
-1.2%
1.08%
-5.6%
SPAB SellSPDR SER TRportfolio agrgte$18,669,510
-4.4%
767,030
-0.3%
0.96%
-4.1%
XLI BuySELECT SECTOR SPDR TRindl$18,567,401
-1.5%
183,146
+4.3%
0.96%
-1.2%
VUG SellVANGUARD INDEX FDSgrowth etf$17,499,601
-16.8%
64,263
-13.6%
0.90%
-16.6%
XLP BuySELECT SECTOR SPDR TRsbi cons stpls$15,694,353
+78.8%
228,082
+92.8%
0.81%
+79.6%
IJH SellISHARES TRcore s&p mcp etf$14,894,625
-13.0%
59,733
-8.8%
0.77%
-12.7%
FTCS SellFIRST TR EXCHANGE-TRADED FDcap strength etf$13,007,349
-13.6%
176,658
-11.9%
0.67%
-13.3%
XLE BuySELECT SECTOR SPDR TRenergy$12,459,711
+31.6%
137,843
+18.2%
0.64%
+31.9%
AAPL SellAPPLE INC$11,594,380
-17.2%
67,720
-6.2%
0.60%
-17.0%
RDVY SellFIRST TR EXCHANGE-TRADED FDrisng divd achiv$9,491,694
-12.6%
206,565
-10.4%
0.49%
-12.4%
DFAI BuyDIMENSIONAL ETF TRUSTintl core eqt mk$9,291,217
-1.9%
355,849
+2.6%
0.48%
-1.6%
DFAU BuyDIMENSIONAL ETF TRUSTus core eqt mkt$9,152,391
+2.4%
305,589
+6.0%
0.47%
+2.6%
SPMD BuySPDR SER TRportfolio s&p400$7,903,355
-2.7%
180,483
+1.9%
0.41%
-2.4%
FLRN SellSPDR SER TRbloomberg invt$7,831,052
-6.5%
254,917
-6.6%
0.40%
-6.3%
VCIT BuyVANGUARD SCOTTSDALE FDSint-term corp$7,625,266
+6.3%
100,358
+10.5%
0.39%
+6.8%
SPY BuySPDR S&P 500 ETF TRtr unit$7,283,449
-1.1%
17,038
+2.5%
0.38%
-0.8%
BSJN BuyINVESCO EXCH TRD SLF IDX FD$6,992,455
+11.2%
297,488
+11.2%
0.36%
+11.5%
VTI SellVANGUARD INDEX FDStotal stk mkt$6,883,142
-24.9%
32,404
-22.2%
0.35%
-24.8%
XLU BuySELECT SECTOR SPDR TRsbi int-utils$6,567,112
+17.5%
111,439
+30.5%
0.34%
+17.8%
FIXD SellFIRST TR EXCHNG TRADED FD VItcw opportunis$6,504,349
-6.1%
154,662
-1.4%
0.34%
-5.9%
XLB BuySELECT SECTOR SPDR TRsbi materials$6,448,462
+21.3%
82,093
+27.9%
0.33%
+21.6%
BSJO BuyINVESCO EXCH TRD SLF IDX FD$6,276,111
+12.9%
279,138
+12.9%
0.32%
+13.3%
HYLS SellFIRST TR EXCHANGE-TRADED FDfirst tr ta hiyl$5,752,175
-3.7%
146,626
-2.7%
0.30%
-3.6%
SCHR SellSCHWAB STRATEGIC TRint-trm u.s tres$5,536,494
-7.5%
115,487
-4.9%
0.28%
-7.2%
EFV SellISHARES TReafe value etf$5,474,831
-2.8%
111,891
-2.7%
0.28%
-2.4%
MSFT BuyMICROSOFT CORP$5,457,093
-6.3%
17,282
+1.0%
0.28%
-6.0%
DFAE BuyDIMENSIONAL ETF TRUSTemgr cre eqt mng$5,280,274
+1.6%
233,951
+5.6%
0.27%
+1.9%
BSJP BuyINVESCO EXCH TRD SLF IDX FD$5,111,480
+14.0%
227,379
+14.4%
0.26%
+14.3%
PJUL BuyINNOVATOR ETFS TRus eqty pwr buf$5,036,634
+126.7%
149,455
+130.2%
0.26%
+127.2%
EFG SellISHARES TReafe grwth etf$4,901,892
-16.9%
56,800
-8.1%
0.25%
-16.8%
FDL BuyFIRST TR MORNINGSTAR DIVID L$4,868,850
+1.0%
145,599
+2.8%
0.25%
+1.6%
SPSM SellSPDR SER TRportfolio s&p600$4,735,405
-5.0%
128,330
-0.0%
0.24%
-4.7%
DE SellDEERE & CO$4,724,409
-12.2%
12,518
-5.7%
0.24%
-12.0%
VXUS SellVANGUARD STAR FDSvg tl intl stk f$4,674,935
-20.5%
87,349
-16.7%
0.24%
-20.2%
DFAS SellDIMENSIONAL ETF TRUSTus small cap etf$4,601,693
-6.2%
87,668
-2.0%
0.24%
-6.0%
CWB SellSPDR SER TRbbg conv sec etf$4,465,185
-6.4%
65,853
-3.5%
0.23%
-6.1%
JPST BuyJ P MORGAN EXCHANGE TRADED Fultra shrt inc$4,206,461
+12.5%
83,827
+12.4%
0.22%
+13.0%
BSJQ BuyINVESCO EXCH TRD SLF IDX FDinvsco blsh 26$4,149,889
+10.9%
183,380
+11.7%
0.21%
+11.5%
BuyDIMENSIONAL ETF TRUSTinternatnal val$4,143,980
+11.8%
127,038
+12.6%
0.21%
+12.1%
EPS SellWISDOMTREE TRus largecap fund$4,105,013
-9.5%
89,727
-7.6%
0.21%
-9.4%
SHYG SellISHARES TR0-5yr hi yl cp$4,001,755
-5.5%
97,532
-4.6%
0.21%
-5.1%
VT SellVANGUARD INTL EQUITY INDEX Ftt wrld st etf$3,970,789
-33.8%
42,614
-31.1%
0.20%
-33.8%
BSJR BuyINVESCO EXCH TRD SLF IDX FD$3,697,799
+8.8%
172,754
+10.0%
0.19%
+9.2%
FPE SellFIRST TR EXCH TRADED FD IIIpfd secs inc etf$3,599,014
-2.0%
225,360
-2.0%
0.18%
-1.6%
VTV SellVANGUARD INDEX FDSvalue etf$3,560,005
-25.8%
25,810
-23.5%
0.18%
-25.6%
PAUG BuyINNOVATOR ETFS TRus eqty pwr bf$3,530,944
+162.4%
113,718
+163.6%
0.18%
+163.8%
BuyDIMENSIONAL ETF TRUSTus small cap val$3,489,014
+2.6%
137,688
+4.0%
0.18%
+2.9%
BuyCAPITAL GRP FIXED INCM ETF Tcore plus incm$3,481,262
-1.3%
161,919
+2.2%
0.18%
-1.1%
PSEP BuyINNOVATOR ETFS TRus eqty pwr buf$3,437,932
+2.5%
106,109
+3.5%
0.18%
+2.9%
VOO BuyVANGUARD INDEX FDS$3,412,707
+1.7%
8,690
+5.5%
0.18%
+2.3%
BRKB BuyBERKSHIRE HATHAWAY INC DELcl b new$3,354,417
+5.0%
9,575
+2.2%
0.17%
+5.5%
NewAIM ETF PRODUCTS TRUSTallianzim us lrg$3,200,088131,908
+100.0%
0.16%
XOM SellEXXON MOBIL CORP$3,167,014
-0.0%
26,934
-8.8%
0.16%0.0%
BIV BuyVANGUARD BD INDEX FDSintermed term$3,174,534
-1.4%
43,901
+2.6%
0.16%
-1.2%
AMZN BuyAMAZON COM INC$3,058,634
-1.0%
24,061
+1.5%
0.16%
-1.3%
VOT BuyVANGUARD INDEX FDSmcap gr idxvip$2,935,388
-5.3%
15,071
+0.0%
0.15%
-5.0%
IWY SellISHARES TRrus tp200 gr etf$2,851,824
-9.2%
18,538
-6.4%
0.15%
-8.7%
HD BuyHOME DEPOT INC$2,833,751
-2.7%
9,378
+0.1%
0.15%
-2.0%
NVDA BuyNVIDIA CORPORATION$2,745,349
+6.8%
6,311
+3.8%
0.14%
+6.8%
BuyWORLD GOLD TRspdr gld minis$2,746,383
+5.8%
74,829
+10.0%
0.14%
+6.0%
PNOV  INNOVATOR ETFS TRus eqty pwr buf$2,549,951
-2.5%
77,1310.0%0.13%
-2.2%
IAU SellISHARES GOLD TRishares new$2,494,192
-11.5%
71,283
-7.9%
0.13%
-11.7%
BuyDIMENSIONAL ETF TRUSTintl small cap v$2,398,165
+9.4%
100,848
+8.8%
0.12%
+8.8%
NSA  NATIONAL STORAGE AFFILIATES$2,291,659
-8.9%
72,2000.0%0.12%
-8.5%
TLT BuyISHARES TR20 yr tr bd etf$2,230,465
-10.7%
25,149
+3.6%
0.12%
-10.2%
TSLA SellTESLA INC$2,083,159
-12.4%
8,325
-8.4%
0.11%
-12.3%
PGX BuyINVESCO EXCH TRADED FD TR IIpfd etf$2,064,993
-1.7%
188,577
+2.1%
0.11%
-1.9%
SCHG BuySCHWAB STRATEGIC TRus lcap gr etf$2,059,906
+1.8%
28,326
+5.0%
0.11%
+1.9%
VOE BuyVANGUARD INDEX FDSmcap vl idxvip$2,054,806
-1.9%
15,690
+3.7%
0.11%
-1.9%
ESGU SellISHARES TResg awr msci usa$1,999,728
-14.3%
21,294
-11.0%
0.10%
-14.2%
IEF SellISHARES TR7-10 yr trsy bd$1,977,337
-5.9%
21,589
-0.7%
0.10%
-5.6%
PGHY BuyINVESCO EXCH TRADED FD TR IIglobal ex us hgh$1,989,216
-0.9%
105,305
+1.6%
0.10%
-1.0%
FPX SellFIRST TR EXCHANGE TRADED FDus eqty oppt etf$1,965,149
-11.7%
23,400
-7.3%
0.10%
-11.4%
SHV BuyISHARES TRshort treas bd$1,908,148
+115.3%
17,273
+115.3%
0.10%
+117.8%
SCHB SellSCHWAB STRATEGIC TRus brd mkt etf$1,833,051
-4.3%
36,771
-0.7%
0.09%
-4.1%
LQD SellISHARES TRiboxx inv cp etf$1,814,732
-8.3%
17,788
-2.8%
0.09%
-8.8%
GNTX SellGENTEX CORP$1,814,550
+5.6%
55,763
-5.1%
0.09%
+5.7%
PJUN SellINNOVATOR ETFS TRus eqty pwr buf$1,749,634
-1.2%
55,881
-0.1%
0.09%
-1.1%
DGRO BuyISHARES TRcore div grwth$1,720,327
+466.8%
34,733
+489.8%
0.09%
+456.2%
TIP SellISHARES TRtips bd etf$1,718,164
-20.9%
16,565
-18.0%
0.09%
-21.4%
VTIP BuyVANGUARD MALVERN FDSstrm infproidx$1,680,426
+110.6%
35,542
+111.3%
0.09%
+112.2%
DIA BuySPDR DOW JONES INDL AVERAGEut ser 1$1,683,547
-0.8%
5,026
+1.9%
0.09%0.0%
BAB BuyINVESCO EXCH TRADED FD TR IItaxable mun bd$1,644,999
-3.5%
65,045
+1.3%
0.08%
-2.3%
SPLV SellINVESCO EXCH TRADED FD TR IIs&p500 low vol$1,585,610
-6.9%
26,970
-0.6%
0.08%
-5.7%
BSV SellVANGUARD BD INDEX FDSshort trm bond$1,579,458
-6.9%
21,011
-6.4%
0.08%
-6.9%
QUAL SellISHARES TRmsci usa qlt fct$1,557,978
-35.6%
11,821
-34.1%
0.08%
-35.5%
SellDIMENSIONAL ETF TRUSTintl small cap e$1,560,395
-4.5%
71,121
-0.6%
0.08%
-4.8%
CMBS SellISHARES TRcmbs etf$1,528,838
-7.9%
33,944
-6.2%
0.08%
-7.1%
WMT BuyWALMART INC$1,447,538
+6.7%
9,051
+4.9%
0.08%
+7.1%
SHW SellSHERWIN WILLIAMS CO$1,428,280
-4.9%
5,600
-1.0%
0.07%
-3.9%
UNH BuyUNITEDHEALTH GROUP INC$1,380,585
+50.1%
2,738
+43.1%
0.07%
+51.1%
AMAT BuyAPPLIED MATLS INC$1,335,496
-3.7%
9,646
+0.5%
0.07%
-2.8%
SGOV BuyISHARES TR0-3 mnth treasry$1,338,508
+0.1%
13,296
+0.0%
0.07%0.0%
IYW SellISHARES TRu.s. tech etf$1,310,951
-23.3%
12,494
-20.4%
0.07%
-23.9%
COST BuyCOSTCO WHSL CORP NEW$1,230,706
+14.5%
2,178
+9.1%
0.06%
+14.5%
CVX SellCHEVRON CORP NEW$1,228,289
-20.8%
7,284
-26.1%
0.06%
-21.2%
PG SellPROCTER AND GAMBLE CO$1,214,276
-19.6%
8,324
-16.4%
0.06%
-19.2%
USMV SellISHARES TRmsci usa min vol$1,214,494
-20.8%
16,779
-18.6%
0.06%
-20.3%
BuyJ P MORGAN EXCHANGE TRADED F$1,187,847
+14.2%
26,753
+16.2%
0.06%
+15.1%
MUB SellISHARES TRnational mun etf$1,169,569
-15.8%
11,405
-12.4%
0.06%
-15.5%
RIG SellTRANSOCEAN LTD$1,125,148
-20.0%
137,046
-31.7%
0.06%
-19.4%
PMAY  INNOVATOR ETFS TRus eqty pwr buf$1,090,616
-1.1%
36,9450.0%0.06%
-1.8%
T BuyAT&T INC$1,094,481
+6.2%
72,868
+12.7%
0.06%
+5.7%
PZA SellINVESCO EXCH TRADED FD TR IInatl amt muni$1,088,965
-14.9%
49,141
-9.3%
0.06%
-15.2%
CAT SellCATERPILLAR INC$1,041,603
-21.1%
3,815
-28.9%
0.05%
-20.6%
HYZD BuyWISDOMTREE TRhedged hi yld bd$1,053,991
+0.9%
49,904
+0.4%
0.05%0.0%
COWZ SellPACER FDS TRus cash cows 100$1,030,706
-52.0%
20,851
-53.5%
0.05%
-51.8%
IBM BuyINTERNATIONAL BUSINESS MACHS$1,032,132
+93.0%
7,356
+84.1%
0.05%
+96.3%
EMHY SellISHARES INCjp mrgn em hi bd$1,016,298
-54.1%
29,856
-52.6%
0.05%
-54.4%
JPM BuyJPMORGAN CHASE & CO$1,007,295
+16.4%
6,945
+16.7%
0.05%
+18.2%
COP SellCONOCOPHILLIPS$1,015,845
+12.0%
8,479
-3.1%
0.05%
+10.6%
SCHZ SellSCHWAB STRATEGIC TRus aggregate b$1,019,578
-37.4%
23,051
-34.7%
0.05%
-38.1%
PFE SellPFIZER INC$995,271
-15.6%
30,005
-6.7%
0.05%
-16.4%
PDEC SellINNOVATOR ETFS TRus eqty pwr buf$999,309
-12.9%
30,881
-10.5%
0.05%
-13.6%
IAGG SellISHARES TRcore intl aggr$996,527
-7.1%
20,429
-6.1%
0.05%
-7.3%
BIL SellSPDR SER TRbloomberg 1-3 mo$981,923
-77.1%
10,694
-77.1%
0.05%
-76.8%
IVV SellISHARES TRcore s&p500 etf$950,738
-11.5%
2,213
-8.2%
0.05%
-10.9%
IWR SellISHARES TRrus mid cap etf$942,723
-6.7%
13,613
-1.6%
0.05%
-5.8%
SCHD BuySCHWAB STRATEGIC TRus dividend eq$939,808
+13.0%
13,281
+16.0%
0.05%
+11.6%
DUK BuyDUKE ENERGY CORP NEW$911,470
+24.0%
10,327
+26.0%
0.05%
+23.7%
FB BuyMETA PLATFORMS INCcl a$906,334
+20.0%
3,019
+14.7%
0.05%
+20.5%
FV SellFIRST TR EXCHANGE-TRADED FDdorsey wrt 5 etf$893,457
-10.7%
20,168
-5.5%
0.05%
-9.8%
RYT BuyINVESCO EXCHANGE TRADED FD Ts&p500 eql tec$888,715
-3.7%
31,570
+906.4%
0.05%
-2.1%
NOBL SellPROSHARES TRs&p 500 dv arist$885,486
-46.0%
9,999
-42.5%
0.05%
-45.2%
PBT SellPERMIAN BASIN RTY TRunit ben int$877,902
-44.6%
41,371
-35.0%
0.04%
-44.4%
VYM SellVANGUARD WHITEHALL FDShigh div yld$860,351
-32.1%
8,327
-30.3%
0.04%
-32.3%
JNJ SellJOHNSON & JOHNSON$830,064
-30.0%
5,329
-25.6%
0.04%
-29.5%
SellDIMENSIONAL ETF TRUSTus real estate e$828,761
-11.2%
42,457
-2.1%
0.04%
-10.4%
PEP SellPEPSICO INC$839,592
-15.1%
4,955
-7.1%
0.04%
-15.7%
VTEB SellVANGUARD MUN BD FDStax exempt bd$843,353
-45.5%
17,533
-43.1%
0.04%
-45.6%
CSX SellCSX CORP$815,523
-15.0%
26,521
-5.7%
0.04%
-14.3%
CME SellCME GROUP INC$800,880
-28.0%
4,000
-33.3%
0.04%
-28.1%
SUB SellISHARES TRshrt nat mun etf$766,204
-31.7%
7,449
-30.9%
0.04%
-32.8%
GOOGL BuyALPHABET INCcap stk cl a$747,996
+11.2%
5,716
+1.8%
0.04%
+11.4%
LMT BuyLOCKHEED MARTIN CORP$710,617
+1.1%
1,737
+13.8%
0.04%
+2.8%
XOP SellSPDR SER TRs&p oilgas exp$710,993
-16.0%
4,806
-26.9%
0.04%
-14.0%
MBB SellISHARES TRmbs etf$715,568
-18.6%
8,058
-14.5%
0.04%
-17.8%
ACWI SellISHARES TRmsci acwi etf$714,539
-29.5%
7,735
-26.8%
0.04%
-28.8%
AMD SellADVANCED MICRO DEVICES INC$722,208
-38.9%
7,024
-32.4%
0.04%
-39.3%
VWO SellVANGUARD INTL EQUITY INDEX Fftse emr mkt etf$694,184
-46.0%
17,704
-43.9%
0.04%
-45.5%
MCD SellMCDONALDS CORP$692,905
-16.5%
2,630
-5.4%
0.04%
-16.3%
WM BuyWASTE MGMT INC DEL$704,858
-12.0%
4,623
+0.1%
0.04%
-12.2%
IUSB SellISHARES TRcore total usd$695,168
-44.5%
15,902
-42.3%
0.04%
-43.8%
BLL  BALL CORP$703,464
-14.5%
14,1310.0%0.04%
-14.3%
VGT SellVANGUARD WORLD FDSinf tech etf$679,993
-21.0%
1,638
-15.9%
0.04%
-20.5%
HYMB SellSPDR SER TRnuveen bloomberg$651,691
-12.4%
27,359
-8.0%
0.03%
-10.5%
LOW SellLOWES COS INC$664,835
-9.2%
3,198
-1.4%
0.03%
-10.5%
GOOG SellALPHABET INCcap stk cl c$665,315
-5.4%
5,046
-13.2%
0.03%
-5.6%
PMAR  INNOVATOR ETFS TRus eqty pwr buf$653,390
-0.8%
19,5100.0%0.03%0.0%
XMHQ SellINVESCO EXCHANGE TRADED FD Ts&p mdcp quality$641,640
-6.6%
7,966
-6.4%
0.03%
-5.7%
BTU SellPEABODY ENERGY CORP$617,748
-31.4%
23,768
-42.9%
0.03%
-30.4%
VZ SellVERIZON COMMUNICATIONS INC$612,579
-15.5%
18,900
-3.0%
0.03%
-13.5%
CMCSA BuyCOMCAST CORP NEWcl a$596,846
+9.3%
13,460
+2.4%
0.03%
+10.7%
RTX BuyRTX CORPORATION$601,137
-18.9%
8,352
+10.4%
0.03%
-18.4%
SellFIRST TR EXCHANGE-TRADED FDgrowth strength$594,124
-49.3%
24,997
-49.9%
0.03%
-48.3%
DIS BuyDISNEY WALT CO$596,725
+8.6%
7,362
+19.6%
0.03%
+10.7%
BAC SellBANK AMERICA CORP$576,816
-24.6%
21,067
-20.9%
0.03%
-23.1%
ADM SellARCHER DANIELS MIDLAND CO$566,790
-1.4%
7,515
-1.2%
0.03%
-3.3%
F SellFORD MTR CO DEL$559,141
-32.7%
45,019
-18.0%
0.03%
-32.6%
IEMG SellISHARES INCcore msci emkt$564,156
-58.8%
11,854
-57.3%
0.03%
-58.6%
SOXX BuyISHARES TRishares semicdtr$551,119
-1.5%
1,163
+5.5%
0.03%
-3.4%
SYK SellSTRYKER CORPORATION$521,739
-11.0%
1,909
-0.6%
0.03%
-10.0%
VB SellVANGUARD INDEX FDSsmall cp etf$526,486
-11.3%
2,784
-6.7%
0.03%
-10.0%
SRLN SellSSGA ACTIVE ETF TRblackstone senr$524,686
-43.1%
12,513
-43.2%
0.03%
-42.6%
MO SellALTRIA GROUP INC$502,811
-26.5%
11,957
-20.8%
0.03%
-25.7%
NFLX BuyNETFLIX INC$496,166
+2.6%
1,314
+19.7%
0.03%
+4.0%
KO BuyCOCA COLA CO$497,191
+1.3%
8,881
+9.0%
0.03%
+4.0%
SPLB BuySPDR SER TRportfolio ln cor$511,076
+20.0%
24,056
+31.4%
0.03%
+18.2%
GLD SellSPDR GOLD TR$505,263
-38.7%
2,947
-36.2%
0.03%
-38.1%
NEE  NEXTERA ENERGY INC$489,388
-22.8%
8,5420.0%0.02%
-24.2%
GIS BuyGENERAL MLS INC$473,911
+1.0%
7,406
+21.1%
0.02%0.0%
VO SellVANGUARD INDEX FDSmid cap etf$462,283
-8.6%
2,219
-3.4%
0.02%
-7.7%
V SellVISA INC$472,204
-33.2%
2,052
-31.1%
0.02%
-33.3%
SRE BuySEMPRA$445,188
-6.2%
6,544
+100.7%
0.02%
-4.2%
JEPI SellJ P MORGAN EXCHANGE TRADED Fequity premium$451,827
-46.1%
8,435
-44.4%
0.02%
-46.5%
REET SellISHARES TRglobal reit etf$455,220
-23.9%
21,503
-17.4%
0.02%
-25.8%
AGG SellISHARES TRcore us aggbd et$435,572
-41.8%
4,631
-39.4%
0.02%
-42.1%
DFAC SellDIMENSIONAL ETF TRUSTus core equity 2$425,920
-17.4%
16,256
-14.4%
0.02%
-15.4%
PAPR  INNOVATOR ETFS TRus eqt pwr buf$423,642
-0.9%
13,8400.0%0.02%0.0%
MCBC BuyMACATAWA BK CORP$418,481
-2.9%
46,705
+0.6%
0.02%0.0%
VBR SellVANGUARD INDEX FDSsm cp val etf$429,052
-25.5%
2,690
-22.7%
0.02%
-26.7%
SellPHILLIPS EDISON & CO INC$418,494
-6.2%
12,477
-4.7%
0.02%
-4.3%
LLY SellELI LILLY & CO$426,548
-90.9%
794
-92.0%
0.02%
-90.8%
IMTM NewISHARES TRmsci intl moment$409,33413,003
+100.0%
0.02%
SPHD SellINVESCO EXCH TRADED FD TR IIs&p500 hdl vol$414,054
-13.5%
10,565
-8.7%
0.02%
-16.0%
CSCO BuyCISCO SYS INC$407,633
+38.3%
7,582
+33.1%
0.02%
+40.0%
VOOV BuyVANGUARD ADMIRAL FDS INC500 val idx fd$415,285
+44.5%
2,792
+51.3%
0.02%
+40.0%
IJR SellISHARES TRcore s&p scp etf$379,719
-27.7%
4,025
-23.7%
0.02%
-25.9%
PDBC SellINVESCO ACTVELY MNGD ETC FDoptimum yield$395,308
-41.2%
26,442
-46.5%
0.02%
-42.9%
ABBV SellABBVIE INC$392,291
-8.1%
2,631
-16.9%
0.02%
-9.1%
UNP BuyUNION PAC CORP$382,757
+28.4%
1,879
+29.1%
0.02%
+33.3%
RYU BuyINVESCO EXCHANGE TRADED FD Ts&p500 eql utl$392,776
-8.9%
7,810
+100.4%
0.02%
-9.1%
PRI  PRIMERICA INC$361,247
-1.9%
1,8620.0%0.02%0.0%
AGZ  ISHARES TRagency bond etf$349,672
-1.1%
3,3050.0%0.02%0.0%
RGI BuyINVESCO EXCHANGE TRADED FD Ts&p500 eql ind$354,877
-6.5%
9,268
+399.6%
0.02%
-5.3%
DIVO BuyAMPLIFY ETF TRcwp enhanced div$342,855
-2.8%
9,872
+0.8%
0.02%0.0%
VXF SellVANGUARD INDEX FDSextend mkt etf$341,620
-21.9%
2,383
-18.9%
0.02%
-18.2%
AOK SellISHARES TRconser alloc etf$333,798
-16.0%
9,828
-12.8%
0.02%
-15.0%
ETHO BuyETF MANAGERS TRetho climate lea$338,867
-5.8%
6,770
+0.2%
0.02%
-5.6%
SRPT  SAREPTA THERAPEUTICS INC$326,082
+5.9%
2,6900.0%0.02%
+6.2%
DEF SellINVESCO EXCH TRD SLF IDX FDbloomberg pricin$321,282
-9.4%
4,903
-4.3%
0.02%
-5.6%
ESGD  ISHARES TResg aw msci eafe$331,415
-5.2%
4,7940.0%0.02%
-5.6%
IWM BuyISHARES TRrussell 2000 etf$331,952
-5.4%
1,878
+0.2%
0.02%
-5.6%
FLLA SellFRANKLIN TEMPLETON ETF TRftse latn amrc$323,108
-47.9%
14,910
-44.7%
0.02%
-46.9%
MGK SellVANGUARD WORLD FDmega grwth ind$311,988
-12.0%
1,375
-8.7%
0.02%
-11.1%
CDC SellVICTORY PORTFOLIOS II$313,117
-8.4%
5,605
-5.5%
0.02%
-11.1%
IHI BuyISHARES TRu.s. med dvc etf$305,438
-8.6%
6,297
+6.4%
0.02%
-5.9%
BuyCAPITAL GROUP GROWTH ETF$308,640
-2.8%
12,597
+0.1%
0.02%0.0%
AOM BuyISHARES TRmodert alloc etf$289,903
+12.8%
7,446
+17.1%
0.02%
+15.4%
AEP BuyAMERICAN ELEC PWR CO INC$285,266
+34.6%
3,792
+50.7%
0.02%
+36.4%
HPQ SellHP INC$294,555
-22.3%
11,461
-7.2%
0.02%
-21.1%
MRK BuyMERCK & CO INC$296,069
-3.1%
2,875
+8.6%
0.02%
-6.2%
BND SellVANGUARD BD INDEX FDStotal bnd mrkt$297,024
-84.5%
4,256
-83.9%
0.02%
-84.8%
CRM NewSALESFORCE INC$293,0171,445
+100.0%
0.02%
IEX  IDEX CORP$293,308
-3.4%
1,4100.0%0.02%
-6.2%
SO BuySOUTHERN CO$293,320
-2.2%
4,532
+6.2%
0.02%0.0%
A BuyAGILENT TECHNOLOGIES INC$298,631
+29.1%
2,670
+38.8%
0.02%
+25.0%
ED BuyCONSOLIDATED EDISON INC$285,978
+14.2%
3,343
+20.7%
0.02%
+15.4%
GPC BuyGENUINE PARTS CO$283,129
+0.8%
1,961
+18.2%
0.02%
+7.1%
IEFA SellISHARES TRcore msci eafe$270,315
-60.0%
4,200
-58.1%
0.01%
-60.0%
LGLV SellSPDR SER TRssga us lrg etf$267,245
-26.6%
2,001
-22.7%
0.01%
-26.3%
FTV NewFORTIVE CORP$267,4953,607
+100.0%
0.01%
CARR BuyCARRIER GLOBAL CORPORATION$268,944
+17.3%
4,872
+5.6%
0.01%
+16.7%
CMS NewCMS ENERGY CORP$268,9725,064
+100.0%
0.01%
MELI BuyMERCADOLIBRE INC$279,794
+8.5%
220
+1.4%
0.01%
+7.7%
RIGS SellALPS ETF TRrivrfrnt str inc$264,311
-7.7%
11,932
-5.3%
0.01%
-6.7%
ABT SellABBOTT LABS$263,758
-31.0%
2,723
-22.3%
0.01%
-30.0%
RHS BuyINVESCO EXCHANGE TRADED FD Ts&p500 eql stp$274,603
-9.4%
9,141
+405.3%
0.01%
-12.5%
BP SellBP PLCsponsored adr$258,268
+0.4%
6,670
-8.5%
0.01%0.0%
EXAS BuyEXACT SCIENCES CORP$252,346
-26.7%
3,699
+0.8%
0.01%
-27.8%
HNDL SellSTRATEGY SHSns 7handl idx$251,619
-40.1%
13,166
-36.3%
0.01%
-40.9%
HYGH BuyISHARES U S ETF TRit rt hdg hgyl$259,417
-0.2%
3,113
+0.4%
0.01%0.0%
CHD SellCHURCH & DWIGHT CO INC$261,970
-10.2%
2,859
-1.8%
0.01%
-13.3%
FTGC SellFIRST TR EXCHANGE TRAD FD VIfst tr glb fd$246,242
-25.9%
10,260
-29.7%
0.01%
-23.5%
CLTL NewINVESCO EXCH TRADED FD TR IIshort term treas$244,5492,318
+100.0%
0.01%
DTE BuyDTE ENERGY CO$251,939
-3.3%
2,537
+7.2%
0.01%0.0%
ZTS SellZOETIS INCcl a$254,094
+0.8%
1,460
-0.3%
0.01%0.0%
CVS BuyCVS HEALTH CORP$256,537
+20.9%
3,674
+19.8%
0.01%
+18.2%
BuyWARNER BROS DISCOVERY INC$225,074
+65.6%
20,725
+91.2%
0.01%
+71.4%
OGE SellOGE ENERGY CORP$238,909
-7.4%
7,168
-0.2%
0.01%
-7.7%
TXN NewTEXAS INSTRS INC$230,4681,449
+100.0%
0.01%
MDLZ BuyMONDELEZ INTL INCcl a$229,809
-2.1%
3,311
+2.9%
0.01%0.0%
SPHQ SellINVESCO EXCHANGE TRADED FD Ts&p500 quality$224,229
-19.4%
4,481
-18.8%
0.01%
-14.3%
MA NewMASTERCARD INCORPORATEDcl a$236,430597
+100.0%
0.01%
MAR BuyMARRIOTT INTL INC NEWcl a$239,111
+11.1%
1,216
+3.8%
0.01%
+9.1%
LDUR SellPIMCO ETF TRenhncd lw dur ac$227,692
-1.8%
2,428
-1.8%
0.01%0.0%
MINT SellPIMCO ETF TRenhan shrt ma ac$232,709
-8.0%
2,323
-8.4%
0.01%
-7.7%
IBHD BuyISHARES TRibonds 24 trm hg$231,895
+0.6%
9,995
+0.1%
0.01%0.0%
IYK SellISHARES TRus consm staples$206,401
-10.1%
1,106
-3.5%
0.01%
-8.3%
ADP NewAUTOMATIC DATA PROCESSING IN$219,890914
+100.0%
0.01%
IJT  ISHARES TRs&p sml 600 gwt$220,896
-4.6%
2,0140.0%0.01%
-8.3%
WFC SellWELLS FARGO CO NEW$213,568
-9.4%
5,226
-5.4%
0.01%
-8.3%
VPL NewVANGUARD INTL EQUITY INDEX Fftse pacific etf$216,2903,234
+100.0%
0.01%
HBAN BuyHUNTINGTON BANCSHARES INC$219,656
-0.8%
21,120
+2.8%
0.01%0.0%
UPS BuyUNITED PARCEL SERVICE INCcl b$206,079
-3.2%
1,322
+11.3%
0.01%0.0%
MTUM SellISHARES TRmsci usa mmentm$222,283
-18.4%
1,591
-15.7%
0.01%
-21.4%
NUSC  NUSHARES ETF TRnuveen esg smlcp$204,270
-5.9%
5,8660.0%0.01%0.0%
SMH SellVANECK ETF TRUSTsemiconductr etf$222,397
-8.7%
1,533
-4.2%
0.01%
-15.4%
HON SellHONEYWELL INTL INC$222,427
-12.6%
1,204
-1.9%
0.01%
-15.4%
MPC NewMARATHON PETE CORP$213,4171,410
+100.0%
0.01%
UNG  UNITED STS NAT GAS FD LPunit par$208,896
-8.0%
30,5850.0%0.01%
-8.3%
QYLD BuyGLOBAL X FDSnasdaq 100 cover$203,820
-2.2%
12,153
+3.5%
0.01%
-9.1%
NCLH SellNORWEGIAN CRUISE LINE HLDG L$188,597
-31.1%
11,444
-9.0%
0.01%
-28.6%
IWP SellISHARES TRrus md cp gr etf$202,251
-9.6%
2,214
-4.4%
0.01%
-9.1%
SPHY SellSPDR SER TRportfli high yld$202,506
-2.1%
9,032
-0.3%
0.01%
-9.1%
NOC SellNORTHROP GRUMMAN CORP$202,940
-18.8%
461
-15.9%
0.01%
-23.1%
PLUG NewPLUG POWER INC$132,82517,477
+100.0%
0.01%
AAL NewAMERICAN AIRLS GROUP INC$137,56710,739
+100.0%
0.01%
SellFS CREDIT OPPORTUNITIES CORP$110,601
-31.5%
20,406
-39.9%
0.01%
-25.0%
SellIRIS ENERGY LTDordinary shares$111,422
-47.3%
30,033
-33.8%
0.01%
-45.5%
SellCION INVT CORP$106,450
-9.5%
10,071
-11.1%
0.01%
-16.7%
BBDC BuyBARINGS BDC INC$104,055
+16.3%
11,678
+2.4%
0.01%0.0%
BuyARCHER AVIATION INC$53,560
+24.0%
10,585
+1.0%
0.00%
+50.0%
TALK NewTALKSPACE INC$48,02924,630
+100.0%
0.00%
ENSV  ENSERVCO CORP$22,252
+18.4%
58,4040.0%0.00%0.0%
KNWN  KNOW LABS INC$3,500
-75.2%
14,0000.0%0.00%
-100.0%
TK ExitTEEKAY CORPORATION$0-11,046
-100.0%
-0.00%
YYY ExitAMPLIFY ETF TR$0-10,732
-100.0%
-0.01%
FDIS ExitFIDELITY COVINGTON TRUSTmsci consm dis$0-2,739
-100.0%
-0.01%
SBUX ExitSTARBUCKS CORP$0-2,021
-100.0%
-0.01%
IFRA ExitISHARES TRus infrastruc$0-5,204
-100.0%
-0.01%
PSK ExitSPDR SER TRice pfd sec etf$0-6,090
-100.0%
-0.01%
ICLN ExitISHARES TRgl clean ene etf$0-10,574
-100.0%
-0.01%
FTSM ExitFIRST TR EXCHANGE-TRADED FDfirst tr enh new$0-3,394
-100.0%
-0.01%
USD ExitPROSHARES TR$0-5,104
-100.0%
-0.01%
EVX ExitVANECK ETF TRUSTenvironmental sr$0-1,284
-100.0%
-0.01%
ExitAIM ETF PRODUCTS TRUSTus lrgcp b20 nov$0-7,375
-100.0%
-0.01%
TFC ExitTRUIST FINL CORP$0-7,526
-100.0%
-0.01%
SLV ExitISHARES SILVER TRishares$0-11,598
-100.0%
-0.01%
INTC ExitINTEL CORP$0-6,815
-100.0%
-0.01%
FDVV ExitFIDELITY COVINGTON TRUSThigh divid etf$0-5,681
-100.0%
-0.01%
PRU ExitPRUDENTIAL FINL INC$0-2,976
-100.0%
-0.01%
ORCL ExitORACLE CORP$0-2,149
-100.0%
-0.01%
VLUE ExitISHARES TRmsci usa value$0-2,605
-100.0%
-0.01%
ExitGENERAL ELECTRIC CO$0-2,381
-100.0%
-0.01%
AXP ExitAMERICAN EXPRESS CO$0-1,619
-100.0%
-0.01%
HDV ExitISHARES TRcore high dv etf$0-2,910
-100.0%
-0.02%
GSY ExitINVESCO ACTIVELY MANAGED ETFultra shrt dur$0-5,800
-100.0%
-0.02%
TLH ExitISHARES TR10-20 yr trs etf$0-2,650
-100.0%
-0.02%
DFAT ExitDIMENSIONAL ETF TRUSTus targeted vlu$0-6,671
-100.0%
-0.02%
TD ExitTORONTO DOMINION BK ONT$0-6,158
-100.0%
-0.02%
DVY ExitISHARES TRselect divid etf$0-3,678
-100.0%
-0.02%
VHT ExitVANGUARD WORLD FDShealth car etf$0-1,782
-100.0%
-0.02%
RSP ExitINVESCO EXCHANGE TRADED FD Ts&p500 eql wgt$0-2,825
-100.0%
-0.02%
IDRV ExitISHARES TRself drivng ev$0-11,519
-100.0%
-0.02%
ISTB ExitISHARES TRcore 1 5 yr usd$0-10,414
-100.0%
-0.02%
VNQ ExitVANGUARD INDEX FDSreal estate etf$0-6,233
-100.0%
-0.03%
SPTS ExitSPDR SER TRportfolio sh tsr$0-20,697
-100.0%
-0.03%
IVW ExitISHARES TRs&p 500 grwt etf$0-11,293
-100.0%
-0.04%
FLTB ExitFIDELITY MERRIMACK STR TRltd trm bd etf$0-18,945
-100.0%
-0.05%
IXUS ExitISHARES TRcore msci total$0-17,604
-100.0%
-0.06%
ITOT ExitISHARES TRcore s&p ttl stk$0-11,954
-100.0%
-0.06%
FBND ExitFIDELITY MERRIMACK STR TRtotal bd etf$0-26,860
-100.0%
-0.06%
POCT ExitINNOVATOR ETFS TRus eqty pwr buf$0-36,415
-100.0%
-0.06%
Original filings

The following EDGAR filing(s) were analyzed to create this report:

  • View 13F-HR filed 2023-10-18
Signatures

The EDGAR filing(s) were signed by:

Top long-term holdings
NameQuarters ownedLatest quarter ownedMax weighting
VANGUARD INTL EQUITY INDEX F39Q3 20235.8%
VANGUARD SCOTTSDALE FDS38Q3 20238.9%
SPDR SER TR37Q3 20235.0%
VANGUARD INDEX FDS36Q3 20238.7%
ISHARES TR36Q3 20233.2%
ISHARES TR35Q3 202314.6%
VANGUARD INDEX FDS34Q3 20239.1%
SPDR GOLD TRUST33Q3 20233.1%
VANGUARD SCOTTSDALE FDS32Q3 20239.5%
VANGUARD SCOTTSDALE FDS32Q3 20235.4%

View Advisory Alpha, LLC's complete holdings history.

Latest filings
TypeFiled
13F-HR2024-01-23
13F-HR2023-10-18
13F-HR2023-07-25
13F-HR2023-05-02
13F-HR2023-01-30
13F-HR2022-10-12
13F-HR2022-07-15
13F-HR2022-05-02
13F-HR/A2022-02-04
13F-HR2022-02-04

View Advisory Alpha, LLC's complete filings history.

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Export Advisory Alpha, LLC's holdings