First Heartland Consultants, Inc. - Q3 2020 holdings

$528 Million is the total value of First Heartland Consultants, Inc.'s 297 reported holdings in Q3 2020. The portfolio turnover from Q2 2020 to Q3 2020 was 19.8% .

 Value Shares↓ Weighting
SPYG SellSPDR SERIES TRUSTprtflo s&p500 gw$30,743,000
-0.6%
613,508
-10.9%
5.83%
-4.4%
QQQ BuyINVESCO QQQ TRunit ser 1$20,222,000
+47.2%
72,782
+31.2%
3.83%
+41.5%
FTCS SellFIRST TR EXCHANGE TRADED FDcap strength etf$15,854,000
-9.8%
250,582
-16.7%
3.00%
-13.3%
XMMO BuyINVESCO EXCHANGE TRADED FD Ts&p mdcp momntum$15,148,000
+34.9%
228,716
+20.8%
2.87%
+29.7%
SPTL SellSPDR SERIES TRUSTportfolio ln tsr$14,843,000
-28.5%
317,556
-28.3%
2.81%
-31.3%
RWL BuyINVESCO EXCHANGE TRADED FD TRs&p 500 revenue$14,619,000
+1880.9%
271,069
+1779.9%
2.77%
+1797.9%
FDG BuyAMERICAN CENTY ETF TRfocused dynamic$13,527,000
+18.6%
208,750
+0.5%
2.56%
+14.0%
AAPL BuyAPPLE INC$13,475,000
+22.2%
116,352
+284.9%
2.55%
+17.4%
FIXD BuyFIRST TR EXCHNG TRADED FD VItcw opportunis$13,102,000
+7.6%
238,085
+7.2%
2.48%
+3.5%
SPLG SellSPDR SERIES TRUSTportfolio lr etf$13,065,000
-8.9%
332,029
-16.1%
2.48%
-12.4%
XSOE BuyWISDOMTREE TRem ex st-owned$10,052,000
+181.5%
298,544
+150.1%
1.90%
+170.6%
BOND BuyPIMCO ETF TRactive bd etf$8,649,000
+2.0%
76,926
+1.3%
1.64%
-1.9%
SPHQ BuyINVESCO EXCHANGE TRADED FD Ts&p500 quality$8,555,000
+1043.7%
221,294
+947.8%
1.62%
+995.9%
SPIP NewSPDR SER TRportfli tips etf$8,528,000276,250
+100.0%
1.62%
AMZN BuyAMAZON COM INC$8,511,000
+19.9%
2,703
+5.1%
1.61%
+15.2%
SPIB BuySPDR SER TRportfolio intrmd$7,629,000
+7.3%
207,525
+6.6%
1.45%
+3.1%
FTSM BuyFIRST TR EXCHANGE TRADED FDfirst tr enh new$7,628,000
+121.2%
127,085
+121.1%
1.45%
+112.6%
SMMU NewPIMCO ETF TRshtrm mun bd act$7,565,000147,580
+100.0%
1.43%
FVD SellFIRST TR VALUE LINE DIVID IN$7,464,000
-20.9%
237,244
-23.8%
1.42%
-24.0%
FMB BuyFIRST TR EXCHANGE TRADED FD Imanagd mun etf$7,161,000
+14.8%
128,785
+13.6%
1.36%
+10.3%
FNY SellFIRST TR EXCHANGE-TRADED ALPmid cp gr alph$6,840,000
+25.9%
128
-99.9%
1.30%
+21.1%
VUG BuyVANGUARD INDEX FDSgrowth etf$6,389,000
+17.5%
28,068
+4.3%
1.21%
+12.9%
FDN SellFIRST TR EXCHANGE TRADED FDdj internt idx$6,342,000
-29.7%
33,676
-36.3%
1.20%
-32.4%
ONEQ BuyFIDELITY COMWLTH TRndq cp idx trk$5,948,000
+1195.9%
13,705
+1068.4%
1.13%
+1139.6%
VEA BuyVANGUARD TAX MANAGED INTL FDftse dev mkt etf$5,869,000
+8.8%
143,496
+3.2%
1.11%
+4.6%
LMBS BuyFIRST TR EXCHANGE TRADED FDfst low oppt etf$5,848,000
+4.6%
113,151
+4.6%
1.11%
+0.6%
SPTS SellSPDR SER TRshrt trsry etf$5,616,000
-43.2%
182,938
-43.2%
1.06%
-45.4%
JNK BuySPDR SER TRbloomberg brclys$5,421,000
+1871.3%
51,992
+1811.5%
1.03%
+1803.7%
QWLD BuySPDR INDEX SHS FDSmsci wrld strgic$5,192,000
+7.8%
62,049
+1.8%
0.98%
+3.6%
FXL BuyFIRST TR EXCHANGE TRADED FDtech alphadex$5,070,000
+120.5%
55,762
+102.2%
0.96%
+112.1%
BNDX BuyVANGUARD CHARLOTTE DDSintl bd idx etf$4,860,000
+5.5%
83,533
+4.7%
0.92%
+1.3%
IVV SellISHAREScore s&p500 etf$4,787,000
+7.7%
14,245
-0.7%
0.91%
+3.5%
BSV BuyVANGUARD BD INDEX FD INCshort trm bond$4,657,000
+7.6%
56,076
+7.6%
0.88%
+3.4%
VTV BuyVANGUARD INDEX FDSvalue etf$4,459,000
+8.3%
42,669
+3.2%
0.84%
+4.1%
IVW SellISHARESs&p 500 grwt etf$4,337,000
-13.9%
18,768
-22.7%
0.82%
-17.2%
SPY SellSPDR S&P 500 ETF TRunit ser 1 s&p$4,132,000
-8.3%
12,338
-15.5%
0.78%
-11.8%
BRKB SellBERKSHIRE HATHAWAY INC DELcl b new$3,939,000
+17.6%
18,499
-1.4%
0.75%
+13.0%
FV SellFIRST TR EXCHANGE TRADED FDdorsey wrt 5 etf$3,669,000
+4.5%
107,523
-1.5%
0.70%
+0.4%
ITOT NewISHARES TRcore s&p ttl stk$3,599,00047,678
+100.0%
0.68%
VIG BuyVANGUARD SPECIALIZED PORTFOLdiv app etf$3,590,000
+11.2%
27,901
+1.3%
0.68%
+6.9%
USMV SellISHARES TRusa min vol etf$3,417,000
-12.1%
53,621
-16.4%
0.65%
-15.5%
FPE BuyFIRST TR EXCHANGE-TRADED FDpfd secs inc etf$3,338,000
+9.3%
174,137
+5.0%
0.63%
+5.1%
FBT BuyFIRST TR EXCHANGE TRADED FDny arca biotech$2,926,000
+3.4%
18,607
+10.3%
0.56%
-0.5%
IJK BuyISHARESs&p mc 400gr etf$2,868,000
+41.8%
11,992
+32.8%
0.54%
+36.3%
IVE SellISHARESs&p 500 val etf$2,694,000
-7.2%
23,961
-10.7%
0.51%
-10.8%
SLYG SellSPDR SERIES TRUSTs&p 600 smcp grw$2,661,000
+3.0%
45,084
-0.9%
0.50%
-1.2%
MSFT SellMICROSOFT CORP$2,653,000
+0.2%
12,613
-3.0%
0.50%
-3.6%
BLV BuyVANGUARD BD INDEX FD INClong term bond$2,633,000
+8.9%
23,544
+8.7%
0.50%
+4.6%
ONLN NewPROSHARES TRonline rtl etf$2,598,00041,398
+100.0%
0.49%
RHS BuyINVESCO EXCHANGE TRADED FD Ts&p500 eql stp$2,579,000
+628.5%
18,038
+590.8%
0.49%
+598.6%
BND BuyVANGUARD BD INDEX FD INCtotal bnd mrkt$2,535,000
+2.3%
28,738
+2.5%
0.48%
-1.4%
FTSL SellFIRST TR EXCHANGE TRADED FDsenior ln fd$2,539,000
-1.5%
55,183
-3.4%
0.48%
-5.3%
BIV BuyVANGUARD BD INDEX FD INCintermed term$2,477,000
+9.2%
26,493
+8.9%
0.47%
+5.1%
VMBS BuyVANGUARD SCOTTSDALE FDSmortg-back sec$2,396,000
+4.4%
44,156
+4.7%
0.45%
+0.4%
RTM NewINVESCO EXCHANGE TRADED FD Ts&p500 eql mat$2,312,00019,778
+100.0%
0.44%
HYLS BuyFIRST TR EXCHANGE TRADED FDfirst tr ta hiyl$2,251,000
+10.9%
47,710
+7.8%
0.43%
+6.8%
EPD BuyENTERPRISE PROD PARTNERS L$2,187,000
+41.4%
138,526
+62.7%
0.42%
+36.1%
IUSG BuyISHARES TRcore russell grw$2,100,000
+16.3%
26,251
+4.5%
0.40%
+11.8%
AGG SellISHAREScore totusbd etf$2,094,000
-7.0%
17,737
-6.9%
0.40%
-10.6%
SJB BuyPROSHARES TRshrt hgh yield$2,083,000
+68.3%
104,523
+76.5%
0.40%
+61.9%
VOO BuyVANGUARD INDEX FDS$2,033,000
+8.8%
6,608
+0.2%
0.38%
+4.3%
BABA BuyALIBABA GROUP HLDG LTDsponsored ads$2,033,000
+51.3%
6,917
+11.0%
0.38%
+45.3%
WFHY SellWISDOMTREE TRus hgh yld corp$2,017,000
-23.9%
40,297
-26.0%
0.38%
-27.0%
VTI SellVANGUARD INDEX FDStotal stk mkt$1,993,000
-13.1%
11,703
-20.2%
0.38%
-16.4%
NVDA BuyNVIDIA CORP$1,982,000
+78.7%
3,662
+25.5%
0.38%
+71.7%
VWO BuyVANGUARD INTL EQUITY INDEX Fftse emr mkt etf$1,940,000
+11.6%
44,858
+2.2%
0.37%
+7.3%
SKYY BuyFIRST TR EXCHANGE TRADED FD$1,903,000
+12.2%
24,249
+6.5%
0.36%
+8.1%
VB SellVANGUARD INDEX FDSsmall cp etf$1,831,000
+4.3%
11,906
-1.2%
0.35%
+0.3%
IWV BuyISHARESrussell 3000$1,669,000
+11.8%
8,527
+2.9%
0.32%
+7.5%
DIA SellSPDR DOW JONES INDL AVRG ETFut ser 1$1,636,000
-0.1%
5,894
-7.2%
0.31%
-4.0%
DFEB SellFIRST TR EXCHNG TRADED FD VIus eqt deep dufr$1,623,000
-75.2%
52,489
-76.0%
0.31%
-76.1%
IYLD SellISHARES TRmrngstr inc etf$1,555,000
+1.2%
68,975
-0.4%
0.30%
-2.6%
SPTM BuySPDR SERIES TRUSTportfolio tl stk$1,540,000
+17.0%
37,673
+8.1%
0.29%
+12.3%
XMLV BuyINVESCO EXCHANGE TRADED FD TRs&p midcp low$1,502,000
+7.7%
36,050
+7.0%
0.28%
+3.6%
IYY SellISHARES TRdow jones us etf$1,495,000
-20.2%
8,968
-26.7%
0.28%
-23.3%
V SellVISA INC$1,456,000
-4.5%
7,283
-7.8%
0.28%
-8.3%
MO BuyALTRIA GROUP INC$1,291,000
+187.5%
33,403
+192.1%
0.24%
+175.3%
T SellAT&T INC$1,279,000
-14.7%
44,861
-9.5%
0.24%
-18.2%
IJR BuyISHAREScore s&p scp etf$1,269,000
+3.6%
18,067
+0.7%
0.24%
-0.4%
EUSA BuyISHARESmsci equal weite$1,270,000
+8.3%
20,790
+1.5%
0.24%
+4.3%
WMT SellWAL-MART STORES INC$1,258,000
+10.4%
8,989
-5.6%
0.24%
+5.8%
VGT BuyVANGUARD WORLD FDSinf tech etf$1,231,000
+15.7%
3,953
+3.6%
0.23%
+11.0%
VZ SellVERIZON$1,185,000
+2.3%
19,917
-5.2%
0.22%
-1.3%
HD SellHOME DEPOT INC$1,171,000
+6.7%
4,218
-3.7%
0.22%
+2.8%
MDYG SellSPDR SERIES TRUSTs&p 400 mdcp grw$1,165,000
-70.2%
20,306
-72.1%
0.22%
-71.3%
RWM  PROSHARES TRshrt russell2000$1,146,000
-6.2%
33,7690.0%0.22%
-10.0%
PG SellPROCTER & GAMBLE CO$1,134,000
-9.4%
8,159
-22.1%
0.22%
-13.0%
DGRO SellISHARES TRcore div grwth$1,124,000
+4.4%
28,260
-1.3%
0.21%
+0.5%
GOVT SellISHARES TRus treas bd etf$1,126,000
-2.4%
40,288
-2.3%
0.21%
-6.6%
TSLA BuyTESLA INC$1,123,000
+314.4%
2,618
+943.0%
0.21%
+301.9%
ABBV BuyABBVIE INC$1,081,000
+131.5%
12,338
+159.6%
0.20%
+122.8%
VXF BuyVANGUARD INDEX FDSextend mkt etf$955,000
+96.1%
7,359
+78.8%
0.18%
+88.5%
IUSV SellISHARES TRcore russell val$944,000
-12.1%
17,388
-15.4%
0.18%
-15.6%
TPHD BuyTIMOTHY PLANhig dv stk etf$928,000
+12.1%
40,498
+7.0%
0.18%
+8.0%
RDVY SellFIRST TR EXCHANGE TRADED FDrisng divd achiv$914,000
-45.9%
27,927
-49.0%
0.17%
-48.0%
LQD SellISHARESiboxx inv cpbd$900,000
-1.0%
6,683
-1.1%
0.17%
-4.5%
JNJ SellJOHNSON & JOHNSON$881,000
-28.8%
5,918
-32.7%
0.17%
-31.6%
MTUM SellISHARES TRusa momentum fct$877,000
+8.4%
5,953
-3.6%
0.17%
+3.8%
USFR SellWISDOMTREE TRfloatng rat trea$864,000
-38.8%
34,392
-38.8%
0.16%
-41.0%
TLT SellISHAREStreas index fd$838,000
-56.6%
5,134
-56.4%
0.16%
-58.3%
TFI SellSPDR SER TRnuvn brcly muni$840,000
-6.1%
16,168
-6.6%
0.16%
-10.2%
BA BuyBOEING CO$840,000
-9.6%
5,081
+0.3%
0.16%
-13.1%
DIS SellDISNEY WALT CO$792,000
+1.9%
6,387
-8.3%
0.15%
-2.0%
FSKR BuyFS KKR CAP CORP II$783,000
+44.2%
53,223
+26.3%
0.15%
+38.3%
LLY SellLILLY ELI & CO$771,000
-15.0%
5,211
-5.6%
0.15%
-18.4%
GOOG SellALPHABET INCcap stk cl c$757,000
-40.6%
515
-42.9%
0.14%
-42.6%
DGRW SellWISDOMTREE TRus qtly div grt$754,000
-26.4%
15,216
-32.5%
0.14%
-29.2%
VV SellVANGUARD INDEX FDSlarge cap etf$747,000
+5.7%
4,778
-3.4%
0.14%
+2.2%
ORLY SellOREILLY AUTOMOTIVE INC NEW$748,000
-5.8%
1,623
-13.8%
0.14%
-9.6%
AMGN SellAMGEN INC$743,000
+7.1%
2,924
-0.6%
0.14%
+2.9%
MORT BuyVANECK VECTORS ETF TR$742,000
+9.9%
53,330
+6.4%
0.14%
+6.0%
LMT SellLOCKWOOD MARTIN CORP$738,000
-31.7%
1,924
-35.0%
0.14%
-34.3%
SPDW BuySPDR INDEX SHS FDSportfolio devlpd$740,000
+100.0%
25,284
+88.8%
0.14%
+91.8%
PWB SellINVESCO EXCHANGE TRADED FD Tdynmc lrg gwth$732,000
-64.9%
11,828
-69.0%
0.14%
-66.3%
MRK BuyMERCK & CO INC NEW$721,000
+7.5%
8,696
+0.2%
0.14%
+3.8%
MGV SellVANGUARD WORLD FDmega cap val etf$722,000
-6.1%
9,410
-10.4%
0.14%
-9.9%
XOM SellEXXON MOBIL CORP$711,000
-28.1%
20,699
-6.4%
0.14%
-30.8%
TPLC BuyTIMOTHY PLANus lrg cap cor$708,000
+43.9%
26,394
+33.1%
0.13%
+38.1%
PFE BuyPFIZER INC$691,000
+20.4%
18,836
+7.3%
0.13%
+15.9%
XLY SellSELECT SECTOR SPDR TRsbi cons discr$685,000
-80.1%
4,658
-82.8%
0.13%
-80.9%
IEF BuyISHARES7-10 yr trs bd$679,000
+2.4%
5,575
+2.4%
0.13%
-1.5%
FB BuyFACEBOOK INCcl a$677,000
+27.7%
2,585
+10.7%
0.13%
+21.9%
PYPL NewPAYPAL HLDGS INC$659,0003,343
+100.0%
0.12%
MA SellMASTERCARD INCORPORATEDcl a$655,000
+13.5%
1,938
-0.7%
0.12%
+8.8%
SPTI NewSPDR SER TRportfli intrmdit$644,00019,361
+100.0%
0.12%
IYW SellISHARES TRu.s. tech etf$639,000
-11.7%
2,121
-20.9%
0.12%
-15.4%
TDIV SellFIRST TR EXCHANGE TRADED FDnasd tech div$634,000
-54.0%
14,482
-56.1%
0.12%
-55.9%
BX SellBLACKSTONE GROUP INC$635,000
-8.5%
12,165
-0.7%
0.12%
-12.4%
SPMD SellSPDR SER TRportfolio s&p400$626,000
-54.6%
19,185
-56.5%
0.12%
-56.2%
IEFA SellISHARES TRcore msci eafe$626,000
-0.3%
10,391
-5.4%
0.12%
-4.0%
VNQ SellVANGUARD INDEX FDSreit etf$616,000
-9.7%
7,800
-10.2%
0.12%
-12.7%
QTEC SellFIRST TR NASDAQ100 TECH INDE$611,000
-78.4%
5,211
-79.9%
0.12%
-79.2%
VXUS SellVANGUARD STAR FDvg tl intl stk f$607,000
+0.2%
11,628
-5.6%
0.12%
-4.2%
COST BuyCOSTCO WHSL CORP NEW$609,000
+39.7%
1,716
+19.3%
0.12%
+33.7%
ESGU SellISHARES TResg msci usa etf$595,000
+3.1%
7,805
-5.3%
0.11%
-0.9%
AMT BuyAMERICAN TOWER CORP NEW$585,000
-5.0%
2,422
+1.7%
0.11%
-8.3%
SDY BuySPDR SERIES TRUSTs&p divid etf$586,000
+2.8%
6,345
+1.5%
0.11%
-0.9%
ISTB SellISHARES TRcore 1 5 yr usd$586,000
-1.3%
11,367
-1.4%
0.11%
-5.1%
SPGP SellINVESCO EXCHANGE TRADED FD Trussel 200 gwt$578,000
-83.8%
9,708
-85.0%
0.11%
-84.4%
PFF SellISHARESus pfd stk idx$577,000
+4.7%
15,842
-0.4%
0.11%0.0%
XLK BuySELECT SECTOR SPDR TRtechnology$567,000
+45.4%
4,855
+30.2%
0.11%
+39.0%
PZA SellINVESCO EXCHANGE TRADED FD TRnatl amt muni$562,000
-2.6%
21,099
-2.8%
0.11%
-6.1%
INTC BuyINTEL CORP$554,000
-10.8%
10,703
+3.1%
0.10%
-13.9%
SPHD SellINVESCO EXCHANGE TRADED FD TRs&p500 hdl vol$545,000
-21.9%
16,528
-22.0%
0.10%
-25.4%
DLN SellWISDOMTREE TRus largecap divd$543,000
-74.1%
5,598
-75.2%
0.10%
-75.1%
STIP SellISHARES TR0-5 yr tips etf$539,000
+0.9%
5,176
-0.7%
0.10%
-2.9%
VYM SellVANGUARD WHITEHALL FDS INChigh div yld$534,000
-1.1%
6,603
-3.6%
0.10%
-4.7%
MCD BuyMCDONALDS CORP$525,000
+23.8%
2,391
+4.1%
0.10%
+19.0%
SBUX SellSTARBUCKS CORP$523,000
+13.7%
6,082
-2.6%
0.10%
+8.8%
PEP SellPEPSICO INC$519,000
+2.4%
3,742
-2.4%
0.10%
-2.0%
RYF BuyINVESCO EXCHANGE TRADED FD Ts&p500 eql fin$519,000
+7.5%
13,632
+5.1%
0.10%
+3.2%
TXN BuyTEXAS INSTRS INC$500,000
+29.5%
3,502
+15.3%
0.10%
+25.0%
UCON BuyFIRST TR EXCHNG TRADED FD VItcw unconstrai$479,000
+7.6%
18,264
+5.5%
0.09%
+3.4%
DAL SellDELTA AIR LINES INC DEL$476,000
+6.5%
15,560
-2.4%
0.09%
+2.3%
IDU SellISHARES TRu.s. utilits etf$475,000
-17.0%
3,251
-20.2%
0.09%
-20.4%
ACWV SellISHARESmin vol gbl etf$467,000
-4.1%
5,080
-8.6%
0.09%
-7.3%
LOW BuyLOWES COS INC$462,000
+33.9%
2,785
+9.1%
0.09%
+29.4%
SRVR  PACER FDS TRbnchmrk infra$462,000
-0.6%
13,0880.0%0.09%
-4.3%
USIG BuyISHARES TRusd inv grde etf$463,000
+5.2%
7,623
+4.7%
0.09%
+1.1%
IBM BuyINTL BUSINESS MACH$458,000
+3.2%
3,765
+2.3%
0.09%
-1.1%
IGSB BuyISHARES TRsh tr crport etf$442,000
+6.5%
8,043
+5.9%
0.08%
+2.4%
ABMD NewABIOMED INC$441,0001,593
+100.0%
0.08%
JPM SellJP MORGAN CHASE & CO$439,000
-10.6%
4,565
-12.6%
0.08%
-14.4%
NFLX SellNETFLIX INC$435,000
+6.4%
870
-3.2%
0.08%
+1.2%
IHI NewISHARES TRu.s. med dvc etf$431,0001,437
+100.0%
0.08%
RSP NewINVESCO EXCHANGE TRADED FD Ts&p500 eql wgt$424,0003,925
+100.0%
0.08%
WEC SellWEC ENERGY GROUP INC$424,000
-57.8%
4,380
-61.8%
0.08%
-59.6%
SPAB SellSPDR SER TRportfolio agrgte$418,000
-94.3%
13,557
-94.3%
0.08%
-94.5%
HEFA BuyISHARES TRhdg msci eafe$415,000
+4.5%
15,058
+4.6%
0.08%
+1.3%
EMLP SellFIRST TR EXCHANGE TRADED FDno amer energy$407,000
-40.0%
21,351
-37.2%
0.08%
-42.5%
EFG  ISHARES TReafe grwth etf$406,000
+8.0%
4,5210.0%0.08%
+4.1%
KO SellCOCA COLA COMPANY$408,000
+3.0%
8,260
-6.9%
0.08%
-1.3%
SPEM SellSPDR INDEX SHS FDSportfolio emg mk$406,000
-31.4%
11,118
-37.2%
0.08%
-34.2%
DKNG BuyDRAFTKINGS INC$401,000
+79.0%
6,816
+1.3%
0.08%
+72.7%
MBB BuyISHARES TRmbs etf$400,000
+3.4%
3,623
+3.7%
0.08%0.0%
HYG BuyISHARESiboxx hi yd etf$395,000
+20.4%
4,712
+17.2%
0.08%
+15.4%
PLW SellINVESCO EXCHANGE TRADED FD TR1 30 lader tre$388,000
-49.9%
9,865
-49.8%
0.07%
-51.6%
SMDV BuyPROSHARES TRruss 2000 divd$381,000
-0.8%
8,081
+2.0%
0.07%
-5.3%
SPSM BuySPDR SER TRportfolio s&p600$381,000
+21.0%
13,898
+17.3%
0.07%
+16.1%
TLH SellISHARES TR10-20 yr trs etf$377,000
-27.8%
2,266
-27.3%
0.07%
-31.1%
ITA SellISHARES TRus aer def etf$376,000
-10.0%
2,376
-6.5%
0.07%
-13.4%
DUK SellDUKE ENERGY CORP NEW$373,000
+5.1%
4,211
-5.1%
0.07%
+1.4%
DSKE SellDASEKE INC$376,000
-31.6%
70,000
-50.0%
0.07%
-34.3%
VO BuyVANGUARD INDEX FDSmid cap etf$373,000
+13.0%
2,114
+5.1%
0.07%
+9.2%
CDC  VICTORY PORTFOLIOS II$364,000
+1.7%
7,6850.0%0.07%
-2.8%
RYU SellINVESCO EXCHANGE TRADED FD Ts&p500 eql utl$353,000
-88.9%
3,738
-89.4%
0.07%
-89.4%
CAT SellCATERPILLAR INC DEL$353,000
+10.3%
2,364
-6.5%
0.07%
+6.3%
SHOP SellSHOPIFY INCcl a$355,000
+2.3%
347
-5.2%
0.07%
-1.5%
ISRG BuyINTUITIVE SURGICAL INC$348,000
+27.0%
490
+2.1%
0.07%
+22.2%
VLO BuyVALERO ENERGY CORP$343,000
+51.1%
7,908
+104.5%
0.06%
+44.4%
QQQE SellDIREXION SHS ETF TRnas100 eql wgt$342,000
-22.6%
5,300
-28.7%
0.06%
-25.3%
SCHP BuySCHWAB STRATEGIC TRus tips etf$337,000
+8.0%
5,471
+5.3%
0.06%
+3.2%
ORCL BuyORACLE CORP$338,000
+8.0%
5,658
+0.0%
0.06%
+3.2%
TGT BuyTARGET CORP$337,000
+31.6%
2,138
+0.0%
0.06%
+28.0%
SPLV SellINVESCO EXCHANGE TRADED FD TRs&p500 low vol$327,000
-60.6%
6,105
-63.4%
0.06%
-62.0%
TSCO NewTRACTOR SUPPLY CO$325,0002,270
+100.0%
0.06%
HDV BuyISHARES TRcore high dv etf$328,000
+17.1%
4,078
+18.3%
0.06%
+12.7%
DJD BuyINVESCO EXCHANGE TRADED FD Tdj indl avg dv$328,000
+3.1%
9,515
+0.0%
0.06%
-1.6%
FXO SellFIRST TR EXCHANGE TRADED FDfinls alphadex$327,000
-13.7%
12,892
-13.2%
0.06%
-17.3%
CSCO SellCISCO SYS INC$320,000
-17.5%
8,116
-2.5%
0.06%
-20.8%
DE SellDEERE & CO$316,000
+21.1%
1,427
-14.1%
0.06%
+17.6%
FIS NewFIDELITY NATL INFORMATION SV$314,0002,131
+100.0%
0.06%
CWB  SPDR SERIES TRUSTblmbrg brc cnvrt$309,000
+14.0%
4,4790.0%0.06%
+11.3%
MUNI SellPIMCO ETF TRinter mun bd act$312,000
-28.1%
5,560
-28.8%
0.06%
-31.4%
IJH SellISHAREScore s&p mcp etf$311,0000.0%1,677
-4.1%
0.06%
-3.3%
PPA SellINVESCO EXCHANGE TRADED FD Taerospace defn$311,000
-89.6%
5,581
-89.7%
0.06%
-90.0%
IHF SellISHARES TRus hlthcr pr etf$307,000
-1.0%
1,519
-5.4%
0.06%
-4.9%
F SellFORD MOTOR CO DEL$303,000
+9.4%
45,462
-0.1%
0.06%
+3.6%
ITEQ BuyETF MANAGERS TRbluestar israel$301,000
+22.4%
5,421
+3.9%
0.06%
+16.3%
FTHI BuyFIRST TR EXCHANGE TRADED FDbuywrit incm etf$303,000
+3.4%
15,790
+4.8%
0.06%
-1.7%
BAC SellBANK OF AMERICA$297,000
-7.8%
12,338
-9.1%
0.06%
-12.5%
VCIT BuyVANGUARD SCOTTSDALE FDSint-term corp$297,000
+1.4%
3,097
+0.7%
0.06%
-3.4%
GTO SellINVESCO ACTIVELY MANAGD ETFtotal return$294,000
-69.8%
5,094
-70.2%
0.06%
-70.8%
ITB BuyISHARES TRus home cons etf$294,000
+37.4%
5,197
+7.0%
0.06%
+33.3%
IEMG  ISHARES INCcore msci emkt$289,000
+10.7%
5,4800.0%0.06%
+7.8%
CZA  INVESCO EXCHANGE TRADED FD TRzacks mid cap$287,000
+7.5%
4,3480.0%0.05%
+1.9%
FDX NewFEDEX CORP$284,0001,128
+100.0%
0.05%
GOOGL BuyALPHABET INCcap stk cl a$278,000
+4.9%
190
+1.6%
0.05%
+1.9%
FTC SellFIRST TRUST LRGCP GWT ALPHAD$279,000
-9.7%
3,321
-17.7%
0.05%
-13.1%
FEP SellFIRST TR EXCH TRD ALPHA FD Ieurope alphadex$282,000
-31.7%
8,485
-37.5%
0.05%
-34.6%
SHM BuySPDR SER TRnuveen blmbrg sr$279,000
+23.5%
5,591
+23.4%
0.05%
+17.8%
C SellCITIGROUP INC$277,000
-17.8%
6,420
-2.8%
0.05%
-19.7%
IYH SellISHARES TRus hlthcare etf$282,000
-45.0%
1,243
-47.7%
0.05%
-47.5%
ENB NewENBRIDGE INC$281,0009,622
+100.0%
0.05%
NSC BuyNORFOLK SOUTHERN CORP$273,000
+22.4%
1,275
+0.2%
0.05%
+18.2%
CVX SellCHEVRON CORP NEW$272,000
-29.5%
3,782
-12.6%
0.05%
-31.6%
FTSD SellFRANKLIN ETF TRliberty shrt etf$271,000
-96.0%
2,829
-96.0%
0.05%
-96.2%
ESGE SellISHARES INCesg msci em etf$264,000
+4.8%
7,412
-5.6%
0.05%0.0%
FICO BuyFAIR ISAAC CORP$263,000
+5.2%
618
+3.3%
0.05%
+2.0%
VTEB  VANGUARD MUN BD FD INCtax exempt bd$266,000
+0.8%
4,8810.0%0.05%
-3.8%
SPYV SellSPDR SERIES TRUSTprtflo s&p500 vl$265,000
-82.3%
8,768
-83.0%
0.05%
-83.1%
EBAY NewEBAY INC$257,0004,924
+100.0%
0.05%
IAU SellISHARES GOLD TRUSTishares$259,000
-80.9%
14,406
-82.0%
0.05%
-81.7%
VFH NewVANGUARD WORLD FDSfinancials etf$261,0004,465
+100.0%
0.05%
VBR SellVANGUARD INDEX FDSsm cp val etf$255,000
+0.4%
2,305
-2.8%
0.05%
-4.0%
TOTL BuySSGA ACTIVE ETF TRspdr tr tactic$254,000
+10.0%
5,143
+10.4%
0.05%
+4.3%
GILD BuyGILEAD SCIENCES INC$252,000
-6.7%
3,988
+13.7%
0.05%
-9.4%
HYMB BuySPDR SER TRnuveen bbg brcly$252,000
+15.6%
4,430
+14.3%
0.05%
+11.6%
RYT SellINVESCO EXCHANGE TRADED FD Ts&p500 eql tec$252,000
-58.5%
1,199
-60.7%
0.05%
-60.0%
AMAT NewAPPLIED MATLS INC$246,0004,132
+100.0%
0.05%
CSX SellCSX CORP$249,000
-1.6%
3,209
-11.6%
0.05%
-6.0%
OLLI SellOLLIES BARGAIN OUTLET HLDGS$249,000
-34.6%
2,852
-27.0%
0.05%
-37.3%
DAUG NewFIRST TR EXCHNG TRADED FD VIvest us deep$246,0007,744
+100.0%
0.05%
GSLC NewGOLDMAN SACHS ETF TRactivebeta us lg$248,0008,810
+100.0%
0.05%
IXUS BuyISHARES TRcore msci total$245,000
+10.4%
4,202
+3.3%
0.05%
+4.5%
AEP SellAMERICAN ELEC PWR INC$241,000
-29.9%
2,946
-31.8%
0.05%
-32.4%
ILCG SellISHARES TRmrngstr lg-cp gr$236,000
+9.3%
883
-4.1%
0.04%
+4.7%
JPUS SellJ P MORGAN EXCHANGE TRADED Fjpmorgan diver$236,000
-0.8%
3,192
-6.9%
0.04%
-4.3%
RYH SellINVESCO EXCHANGE TRADED FD Ts&p500 eql hlt$231,000
-61.8%
982
-64.0%
0.04%
-63.0%
GLD SellSPDR GOLD TRUST$231,000
-1.7%
1,304
-7.3%
0.04%
-4.3%
DON SellWISDOMTREE TRus midcap divid$233,000
-37.9%
8,040
-39.2%
0.04%
-40.5%
MMM Sell3M CO$228,000
+1.3%
1,422
-1.2%
0.04%
-2.3%
EMB BuyISHARES TRjpmorgan usd emg$225,000
+2.7%
2,026
+1.0%
0.04%0.0%
BIBL BuyNORTHERN LTS FD TR IVinspire 100etf$227,000
+11.8%
6,819
+2.5%
0.04%
+7.5%
LUV BuySOUTHWEST AIRLS CO$225,000
+10.3%
6,002
+0.7%
0.04%
+7.5%
SMG SellSCOTTS MIRACLE GRO COcl a$226,000
+10.8%
1,476
-2.8%
0.04%
+7.5%
TTD NewTHE TRADE DESK INC$227,000437
+100.0%
0.04%
AVGO NewBROADCOM INC$225,000618
+100.0%
0.04%
RVNU BuyDBX ETF TRxtrack mun infra$229,000
+99.1%
8,073
+1.3%
0.04%
+87.0%
WPC BuyWP CAREY INC$223,000
+10.4%
3,416
+14.3%
0.04%
+5.0%
DFE  WISDOMTREE TReurope smcp dv$220,000
+7.8%
4,1290.0%0.04%
+5.0%
XSLV SellINVESCO EXCHANGE TRADED FD TRs&p smlcp low$220,000
-6.8%
6,620
-5.2%
0.04%
-10.6%
IWM NewISHARES TRrussell 2000 etf$222,0001,483
+100.0%
0.04%
XLF SellSELECT SECTOR SPDR TRsbi int-finl$219,000
-27.2%
9,111
-30.0%
0.04%
-28.8%
FTHY NewFIRST TR HIGH YIELD OPPRT 20$212,00010,500
+100.0%
0.04%
EFAV SellISHARES TRmin vol eafe etf$213,000
-0.5%
3,129
-3.4%
0.04%
-4.8%
LB NewL BRANDS INC$212,0006,677
+100.0%
0.04%
RWO BuySPDR INDEX SHS FDSdj glb rl es etf$213,000
+1.9%
5,392
+0.9%
0.04%
-2.4%
SO BuySOUTHERN CO$213,000
+5.4%
3,921
+0.6%
0.04%0.0%
MGK NewVANGUARD WORLD FDmega grwth ind$210,0001,133
+100.0%
0.04%
FPX SellFIRST TR EXCHANGE TRADED FDus eqty oppt etf$207,000
-4.2%
2,147
-16.7%
0.04%
-9.3%
VDC NewVANGUARD WORLD FDSconsum stp etf$208,0001,274
+100.0%
0.04%
BBH NewVANECK VECTORS ETF TRbiotech etf$205,0001,265
+100.0%
0.04%
MELI NewMERCADOLIBRE INC$206,000190
+100.0%
0.04%
CXP SellCOLUMBIA PPTY TR INC$207,000
-28.6%
18,997
-14.0%
0.04%
-31.6%
ITW NewILLINOIS TOOL WKS INC$208,0001,075
+100.0%
0.04%
TSM SellTAIWAN SEMICONDUCTOR MFG LTDsponsored ads$203,000
-1.9%
2,506
-31.2%
0.04%
-7.3%
HRL SellHORMEL FOODS CORP$202,000
-0.5%
4,133
-1.7%
0.04%
-5.0%
SCHD SellSCHWAB STRATEGIC TRus dividend eq$200,000
-29.1%
3,620
-33.6%
0.04%
-32.1%
VTR NewVENTAS INC$202,0004,826
+100.0%
0.04%
VHT NewVANGUARD WORLD FDShealth car etf$200,000981
+100.0%
0.04%
SHYG SellISHARES TR0-5yr hi yl cp$201,000
-9.5%
4,564
-12.0%
0.04%
-13.6%
SHY NewISHARES TR1 3 yr treas bd$202,0002,336
+100.0%
0.04%
GLDM BuyWORLD GOLD TRspdr gld minis$201,000
+9.8%
10,694
+3.8%
0.04%
+5.6%
FGD  FIRST TR EXCHANGE TRADED FDdj glbl divid$191,000
-0.5%
10,7030.0%0.04%
-5.3%
NLY BuyANNALY CAP MGMT INC$168,000
+17.5%
23,647
+8.1%
0.03%
+14.3%
AFIN SellAMERICAN FIN TR INC$160,000
-68.4%
25,483
-1.6%
0.03%
-70.0%
GE BuyGENERAL ELECTRIC CO$149,0000.0%23,972
+9.7%
0.03%
-3.4%
AGNC NewAGNC INVT CORP$144,00010,361
+100.0%
0.03%
FDD BuyFIRST TR STOXX EUROPEAN SELE$140,000
+9.4%
13,688
+11.5%
0.03%
+8.0%
KEY BuyKEYCORP$121,000
-1.6%
10,104
+0.3%
0.02%
-4.2%
VER NewVEREIT INC$113,00017,455
+100.0%
0.02%
HBAN SellHUNTINGTON BANCSHARES INC$104,000
-20.6%
11,309
-22.2%
0.02%
-23.1%
X  UNITED STATES STL CORP NEW$87,000
+1.2%
11,8430.0%0.02%
-5.9%
ET NewENERGY TRANSFER LP$54,00010,022
+100.0%
0.01%
MRO BuyMARATHON OIL CORP$49,000
-31.9%
11,956
+1.3%
0.01%
-35.7%
HCRSQ BuyHI CRUSH INC$1,000
-50.0%
18,240
+69.8%
0.00%
CLSK ExitCLEANSPARK INC$0-10,001
-100.0%
-0.01%
TWI ExitTITAN INTL INC ILL$0-20,371
-100.0%
-0.01%
HOMB ExitHOME BANCSHARES INC$0-12,517
-100.0%
-0.04%
XLI ExitSELECT SECTOR SPDR TRsbi int-inds$0-2,911
-100.0%
-0.04%
HTAB ExitHARTFORD FDS EXCHANGE TRADEDschrdrs tax bd$0-9,620
-100.0%
-0.04%
MPC ExitMARATHON PETE CORP$0-5,783
-100.0%
-0.04%
AOM ExitISHARES TRmodert alloc etf$0-5,554
-100.0%
-0.04%
CMI ExitCUMMINS INC$0-1,359
-100.0%
-0.05%
BIL ExitSPDR SER TRspdr bloomberg$0-2,650
-100.0%
-0.05%
DLTR ExitDOLLAR TREE INC$0-2,621
-100.0%
-0.05%
XEL ExitXCEL ENERGY INC$0-4,130
-100.0%
-0.05%
IDLV ExitINVESCO EXCHANGE TRADED FD TRs&p intl low$0-11,417
-100.0%
-0.06%
WM ExitWASTE MGMT INC DEL$0-3,155
-100.0%
-0.07%
ADP ExitAUTOMATIC DATA PROCESSING IN$0-2,668
-100.0%
-0.08%
FISV ExitFISERV INC$0-4,048
-100.0%
-0.08%
MDIV ExitFIRST TR EXCHANGE TRADED FDmulti asset di$0-47,680
-100.0%
-0.13%
SH ExitPROSHARES TRshort s&p 500 ne$0-29,451
-100.0%
-0.13%
HUSV ExitFIRST TR EXCH TRADED FD IIIhorizon dmst etf$0-29,052
-100.0%
-0.15%
MUB ExitISHARES TRnational mun etf$0-6,919
-100.0%
-0.16%
JSML ExitJANUS DETROIT STR TRhendersn cap etf$0-158,677
-100.0%
-1.44%
JSMD ExitJANUS DETROIT STR TRhendersn sml etf$0-239,391
-100.0%
-2.25%
Original filings

The following EDGAR filing(s) were analyzed to create this report:

  • View 13F-HR filed 2020-10-21
Signatures

The EDGAR filing(s) were signed by:

Top long-term holdings
NameQuarters ownedLatest quarter ownedMax weighting
APPLE INC42Q3 20233.0%
SPDR S&P 500 ETF TR42Q3 20236.7%
VANGUARD SPECIALIZED PORTFOL42Q3 20232.3%
CATERPILLAR INC DEL42Q3 202344.0%
BERKSHIRE HATHAWAY INC DEL42Q3 20231.5%
VANGUARD BD INDEX FD INC42Q3 20231.5%
ALTRIA GROUP INC42Q3 20231.7%
AT&T INC42Q3 20231.3%
VANGUARD WHITEHALL FDS INC42Q3 20231.2%
ISHARES TR42Q3 20231.8%

View First Heartland Consultants, Inc.'s complete holdings history.

Latest filings
TypeFiled
13F-HR2024-02-08
13F-HR2023-11-09
13F-HR2023-07-26
13F-HR2023-04-17
13F-HR2023-01-13
13F-HR2022-10-20
13F-HR2022-07-12
13F-HR2022-04-21
13F-HR2022-02-11
13F-HR2021-11-15

View First Heartland Consultants, Inc.'s complete filings history.

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