First Heartland Consultants, Inc. - Q4 2020 holdings

$602 Million is the total value of First Heartland Consultants, Inc.'s 341 reported holdings in Q4 2020. The portfolio turnover from Q3 2020 to Q4 2020 was 26.9% .

 Value Shares↓ Weighting
QQQ BuyINVESCO QQQ TRunit ser 1$23,103,000
+14.2%
73,636
+1.2%
3.84%
+0.2%
FLV NewAMERICAN CENTY ETF TRfocused lrg cap$22,405,000412,126
+100.0%
3.72%
SPTL BuySPDR SERIES TRUSTportfolio ln tsr$21,963,000
+48.0%
486,653
+53.2%
3.65%
+29.7%
SPLG BuySPDR SERIES TRUSTportfolio lr etf$20,992,000
+60.7%
477,517
+43.8%
3.49%
+40.9%
XMMO BuyINVESCO EXCHANGE TRADED FD Ts&p mdcp momntum$19,080,000
+26.0%
243,770
+6.6%
3.17%
+10.4%
FDG BuyAMERICAN CENTY ETF TRfocused dynamic$17,793,000
+31.5%
239,159
+14.6%
2.96%
+15.4%
FTCS SellFIRST TR EXCHANGE TRADED FDcap strength etf$16,372,000
+3.3%
242,549
-3.2%
2.72%
-9.4%
AAPL SellAPPLE INC$15,023,000
+11.5%
113,222
-2.7%
2.50%
-2.2%
XSOE BuyWISDOMTREE TRem ex st-owned$14,199,000
+41.3%
357,919
+19.9%
2.36%
+23.9%
FIXD BuyFIRST TR EXCHNG TRADED FD VItcw opportunis$13,986,000
+6.7%
255,550
+7.3%
2.32%
-6.4%
SPHQ BuyINVESCO EXCHANGE TRADED FD Ts&p500 quality$13,630,000
+59.3%
323,667
+46.3%
2.27%
+39.7%
FNY BuyFIRST TR EXCHANGE-TRADED ALPmid cp gr alph$11,712,000
+71.2%
179,141
+139853.9%
1.95%
+50.1%
SPYG SellSPDR SERIES TRUSTprtflo s&p500 gw$10,852,000
-64.7%
196,272
-68.0%
1.80%
-69.0%
SPIB BuySPDR SER TRportfolio intrmd$9,270,000
+21.5%
249,315
+20.1%
1.54%
+6.6%
FVD BuyFIRST TR VALUE LINE DIVID IN$9,092,000
+21.8%
259,242
+9.3%
1.51%
+6.9%
AMZN BuyAMAZON COM INC$9,080,000
+6.7%
2,788
+3.1%
1.51%
-6.4%
BOND BuyPIMCO ETF TRactive bd etf$8,771,000
+1.4%
77,542
+0.8%
1.46%
-11.1%
CXSE NewWISDOMTREE TRchinadiv ex fi$7,991,000121,501
+100.0%
1.33%
FMB BuyFIRST TR EXCHANGE TRADED FD Imanagd mun etf$7,709,000
+7.7%
135,895
+5.5%
1.28%
-5.5%
BND BuyVANGUARD BD INDEX FD INCtotal bnd mrkt$7,544,000
+197.6%
85,546
+197.7%
1.25%
+160.7%
FDN BuyFIRST TR EXCHANGE TRADED FDdj internt idx$7,171,000
+13.1%
33,791
+0.3%
1.19%
-0.8%
VUG BuyVANGUARD INDEX FDSgrowth etf$7,162,000
+12.1%
28,271
+0.7%
1.19%
-1.7%
VEA SellVANGUARD TAX MANAGED INTL FDftse dev mkt etf$6,765,000
+15.3%
143,291
-0.1%
1.12%
+1.1%
LMBS SellFIRST TR EXCHANGE TRADED FDfst low oppt etf$5,559,000
-4.9%
108,013
-4.5%
0.92%
-16.7%
FXL SellFIRST TR EXCHANGE TRADED FDtech alphadex$5,522,000
+8.9%
49,380
-11.4%
0.92%
-4.5%
QWLD SellSPDR INDEX SHS FDSmsci wrld strgic$5,498,000
+5.9%
59,450
-4.2%
0.91%
-7.1%
RTM BuyINVESCO EXCHANGE TRADED FD Ts&p500 eql mat$5,207,000
+125.2%
37,351
+88.9%
0.87%
+97.7%
BNDX BuyVANGUARD CHARLOTTE DDSintl bd idx etf$5,127,000
+5.5%
87,570
+4.8%
0.85%
-7.5%
VTV BuyVANGUARD INDEX FDSvalue etf$5,105,000
+14.5%
42,914
+0.6%
0.85%
+0.5%
BSV BuyVANGUARD BD INDEX FD INCshort trm bond$4,878,000
+4.7%
58,841
+4.9%
0.81%
-8.2%
GTO BuyINVESCO ACTIVELY MANAGD ETFtotal return$4,775,000
+1524.1%
82,805
+1525.5%
0.79%
+1317.9%
ONEQ SellFIDELITY COMWLTH TRndq cp idx trk$4,468,000
-24.9%
8,906
-35.0%
0.74%
-34.1%
IVW BuyISHARESs&p 500 grwt etf$4,421,000
+1.9%
69,266
+269.1%
0.74%
-10.6%
IVV SellISHAREScore s&p500 etf$4,390,000
-8.3%
11,694
-17.9%
0.73%
-19.5%
ITOT BuyISHARES TRcore s&p ttl stk$4,381,000
+21.7%
50,809
+6.6%
0.73%
+6.7%
FV SellFIRST TR EXCHANGE TRADED FDdorsey wrt 5 etf$4,332,000
+18.1%
107,037
-0.5%
0.72%
+3.4%
SPY SellSPDR S&P 500 ETF TRunit ser 1 s&p$4,312,000
+4.4%
11,532
-6.5%
0.72%
-8.4%
BRKB SellBERKSHIRE HATHAWAY INC DELcl b new$4,261,000
+8.2%
18,378
-0.7%
0.71%
-5.2%
SPTS SellSPDR SER TRshrt trsry etf$4,189,000
-25.4%
136,434
-25.4%
0.70%
-34.6%
VIG SellVANGUARD SPECIALIZED PORTFOLdiv app etf$3,917,000
+9.1%
27,744
-0.6%
0.65%
-4.4%
USMV BuyISHARES TRusa min vol etf$3,879,000
+13.5%
57,148
+6.6%
0.64%
-0.5%
IJK BuyISHARESs&p mc 400gr etf$3,427,000
+19.5%
47,447
+295.7%
0.57%
+4.8%
FPE SellFIRST TR EXCHANGE-TRADED FDpfd secs inc etf$3,428,000
+2.7%
169,802
-2.5%
0.57%
-10.0%
SLYG SellSPDR SERIES TRUSTs&p 600 smcp grw$3,379,000
+27.0%
44,246
-1.9%
0.56%
+11.5%
FBT BuyFIRST TR EXCHANGE TRADED FDny arca biotech$3,365,000
+15.0%
20,031
+7.7%
0.56%
+0.7%
IVE SellISHARESs&p 500 val etf$3,050,000
+13.2%
23,821
-0.6%
0.51%
-0.8%
BABA BuyALIBABA GROUP HLDG LTDsponsored ads$2,939,000
+44.6%
12,629
+82.6%
0.49%
+27.0%
EPD BuyENTERPRISE PROD PARTNERS L$2,897,000
+32.5%
147,863
+6.7%
0.48%
+16.1%
MSFT BuyMICROSOFT CORP$2,816,000
+6.1%
12,662
+0.4%
0.47%
-7.0%
BLV BuyVANGUARD BD INDEX FD INClong term bond$2,783,000
+5.7%
25,379
+7.8%
0.46%
-7.2%
SPIP SellSPDR SER TRportfli tips etf$2,689,000
-68.5%
86,278
-68.8%
0.45%
-72.4%
IUSG BuyISHARES TRcore russell grw$2,678,000
+27.5%
30,196
+15.0%
0.44%
+11.8%
BIV BuyVANGUARD BD INDEX FD INCintermed term$2,569,000
+3.7%
27,665
+4.4%
0.43%
-9.1%
VMBS BuyVANGUARD SCOTTSDALE FDSmortg-back sec$2,494,000
+4.1%
46,133
+4.5%
0.42%
-8.6%
VOO BuyVANGUARD INDEX FDS$2,452,000
+20.6%
7,133
+7.9%
0.41%
+6.0%
HYLS SellFIRST TR EXCHANGE TRADED FDfirst tr ta hiyl$2,324,000
+3.2%
47,707
-0.0%
0.39%
-9.6%
FTSL SellFIRST TR EXCHANGE TRADED FDsenior ln fd$2,305,000
-9.2%
48,438
-12.2%
0.38%
-20.4%
VWO BuyVANGUARD INTL EQUITY INDEX Fftse emr mkt etf$2,297,000
+18.4%
45,840
+2.2%
0.38%
+3.8%
VB SellVANGUARD INDEX FDSsmall cp etf$2,297,000
+25.5%
11,796
-0.9%
0.38%
+10.1%
SKYY SellFIRST TR EXCHANGE TRADED FD$2,289,000
+20.3%
24,092
-0.6%
0.38%
+5.5%
ONLN SellPROSHARES TRonline rtl etf$2,251,000
-13.4%
29,680
-28.3%
0.37%
-24.0%
IWV BuyISHARESrussell 3000$2,244,000
+34.5%
10,038
+17.7%
0.37%
+18.0%
DIA BuySPDR DOW JONES INDL AVRG ETFut ser 1$2,232,000
+36.4%
7,300
+23.9%
0.37%
+19.7%
RHS SellINVESCO EXCHANGE TRADED FD Ts&p500 eql stp$2,216,000
-14.1%
14,645
-18.8%
0.37%
-24.7%
VTI SellVANGUARD INDEX FDStotal stk mkt$2,037,000
+2.2%
10,463
-10.6%
0.34%
-10.3%
REGL NewPROSHARES TRs&p mdcp 400 div$2,012,00032,002
+100.0%
0.33%
IYY BuyISHARES TRdow jones us etf$2,011,000
+34.5%
21,320
+137.7%
0.33%
+18.0%
SJB SellPROSHARES TRshrt hgh yield$1,949,000
-6.4%
104,417
-0.1%
0.32%
-18.0%
WFHY SellWISDOMTREE TRus hgh yld corp$1,905,000
-5.6%
36,282
-10.0%
0.32%
-17.0%
TSLA BuyTESLA INC$1,905,000
+69.6%
2,699
+3.1%
0.32%
+48.8%
ABBV BuyABBVIE INC$1,875,000
+73.5%
17,496
+41.8%
0.31%
+52.2%
AGG SellISHAREScore totusbd etf$1,840,000
-12.1%
15,570
-12.2%
0.31%
-22.9%
EUSA BuyISHARESmsci equal weite$1,836,000
+44.6%
25,427
+22.3%
0.30%
+26.6%
NVDA SellNVIDIA CORP$1,748,000
-11.8%
3,347
-8.6%
0.29%
-22.6%
RDVY BuyFIRST TR EXCHANGE TRADED FDrisng divd achiv$1,670,000
+82.7%
41,811
+49.7%
0.28%
+60.7%
IYLD SellISHARES TRmrngstr inc etf$1,624,000
+4.4%
67,486
-2.2%
0.27%
-8.5%
VGT BuyVANGUARD WORLD FDSinf tech etf$1,610,000
+30.8%
4,551
+15.1%
0.27%
+15.0%
XMLV SellINVESCO EXCHANGE TRADED FD TRs&p midcp low$1,597,000
+6.3%
33,193
-7.9%
0.26%
-7.0%
MDYG BuySPDR SERIES TRUSTs&p 400 mdcp grw$1,548,000
+32.9%
22,328
+10.0%
0.26%
+16.3%
SPTM SellSPDR SERIES TRUSTportfolio tl stk$1,540,0000.0%33,422
-11.3%
0.26%
-12.3%
SPMD BuySPDR SER TRportfolio s&p400$1,506,000
+140.6%
37,282
+94.3%
0.25%
+110.1%
V SellVISA INC$1,505,000
+3.4%
6,879
-5.5%
0.25%
-9.4%
MO BuyALTRIA GROUP INC$1,490,000
+15.4%
36,352
+8.8%
0.25%
+1.2%
DFEB SellFIRST TR EXCHNG TRADED FD VIus eqt deep dufr$1,492,000
-8.1%
46,074
-12.2%
0.25%
-19.5%
FXD NewFIRST TR EXCHANGE TRADED FDconsumr discre$1,485,00029,180
+100.0%
0.25%
IJR SellISHAREScore s&p scp etf$1,425,000
+12.3%
15,511
-14.1%
0.24%
-1.7%
T BuyAT&T INC$1,404,000
+9.8%
48,807
+8.8%
0.23%
-3.7%
RSP BuyINVESCO EXCHANGE TRADED FD Ts&p500 eql wgt$1,383,000
+226.2%
10,841
+176.2%
0.23%
+187.5%
DIS BuyDISNEY WALT CO$1,344,000
+69.7%
7,417
+16.1%
0.22%
+48.7%
LQD BuyISHARESiboxx inv cpbd$1,311,000
+45.7%
9,494
+42.1%
0.22%
+27.5%
VZ BuyVERIZON COMMUNICATIONS INC$1,303,000
+10.0%
22,178
+11.4%
0.22%
-3.6%
FXH NewFIRST TR EXCHANGE TRADED FDhlth care alph$1,307,00012,130
+100.0%
0.22%
DGRO BuyISHARES TRcore div grwth$1,271,000
+13.1%
28,352
+0.3%
0.21%
-0.9%
FTSM SellFIRST TR EXCHANGE TRADED FDfirst tr enh new$1,224,000
-84.0%
20,393
-84.0%
0.20%
-86.0%
BA BuyBOEING CO$1,217,000
+44.9%
5,686
+11.9%
0.20%
+27.0%
WMT SellWAL-MART STORES INC$1,171,000
-6.9%
8,123
-9.6%
0.20%
-18.1%
PG BuyPROCTER & GAMBLE CO$1,139,000
+0.4%
8,188
+0.4%
0.19%
-12.1%
GOVT BuyISHARES TRus treas bd etf$1,121,000
-0.4%
41,145
+2.1%
0.19%
-12.7%
HD SellHOME DEPOT INC$1,040,000
-11.2%
3,917
-7.1%
0.17%
-22.1%
IYM NewISHARES TRu.s. bas mtl etf$1,027,0009,057
+100.0%
0.17%
JNJ BuyJOHNSON & JOHNSON$1,024,000
+16.2%
6,506
+9.9%
0.17%
+1.8%
ESGU BuyISHARES TResg msci usa etf$1,008,000
+69.4%
11,717
+50.1%
0.17%
+48.7%
TLT BuyISHAREStreas index fd$962,000
+14.8%
6,099
+18.8%
0.16%
+0.6%
TPHD SellTIMOTHY PLANhig dv stk etf$963,000
+3.8%
37,179
-8.2%
0.16%
-9.1%
MTUM SellISHARES TRusa momentum fct$951,000
+8.4%
5,894
-1.0%
0.16%
-4.8%
SDY BuySPDR SERIES TRUSTs&p divid etf$946,000
+61.4%
8,927
+40.7%
0.16%
+41.4%
IUSV SellISHARES TRcore russell val$926,000
-1.9%
14,896
-14.3%
0.15%
-14.0%
SMMU SellPIMCO ETF TRshtrm mun bd act$926,000
-87.8%
18,000
-87.8%
0.15%
-89.3%
MORT BuyVANECK VECTORS ETF TR$907,000
+22.2%
54,150
+1.5%
0.15%
+7.1%
LLY BuyLILLY ELI & CO$902,000
+17.0%
5,342
+2.5%
0.15%
+2.7%
TPLC BuyTIMOTHY PLANus lrg cap cor$867,000
+22.5%
28,088
+6.4%
0.14%
+7.5%
RWM SellPROSHARES TRshrt russell2000$857,000
-25.2%
33,720
-0.1%
0.14%
-34.6%
LNC NewLINCOLN NATL CORP IND$848,00016,853
+100.0%
0.14%
SPEM BuySPDR INDEX SHS FDSportfolio emg mk$851,000
+109.6%
20,175
+81.5%
0.14%
+83.1%
TFI SellSPDR SER TRnuvn brcly muni$842,000
+0.2%
16,049
-0.7%
0.14%
-11.9%
GOOG SellALPHABET INCcap stk cl c$825,000
+9.0%
471
-8.5%
0.14%
-4.9%
XOM SellEXXON MOBIL CORP$824,000
+15.9%
20,001
-3.4%
0.14%
+1.5%
FSKR SellFS KKR CAP CORP II$798,000
+1.9%
48,680
-8.5%
0.13%
-10.1%
FB BuyFACEBOOK INCcl a$791,000
+16.8%
2,895
+12.0%
0.13%
+3.1%
PFE BuyPFIZER INC$776,000
+12.3%
21,080
+11.9%
0.13%
-1.5%
PEP BuyPEPSICO INC$753,000
+45.1%
5,075
+35.6%
0.12%
+27.6%
FDX BuyFEDEX CORP$753,000
+165.1%
2,902
+157.3%
0.12%
+131.5%
FCX NewFREEPORT-MCMORAN INCcl b$733,00028,172
+100.0%
0.12%
SPDW SellSPDR INDEX SHS FDSportfolio devlpd$734,000
-0.8%
21,756
-14.0%
0.12%
-12.9%
QTEC BuyFIRST TR NASDAQ100 TECH INDE$735,000
+20.3%
5,327
+2.2%
0.12%
+5.2%
MRK BuyMERCK & CO INC NEW$733,000
+1.7%
8,966
+3.1%
0.12%
-10.9%
MGV SellVANGUARD WORLD FDmega cap val etf$719,000
-0.4%
8,283
-12.0%
0.12%
-12.4%
VV SellVANGUARD INDEX FDSlarge cap etf$709,000
-5.1%
4,034
-15.6%
0.12%
-16.9%
PWB SellINVESCO EXCHANGE TRADED FD Tdynmc lrg gwth$712,000
-2.7%
10,531
-11.0%
0.12%
-15.1%
SBUX BuySTARBUCKS CORP$712,000
+36.1%
6,655
+9.4%
0.12%
+19.2%
ORLY SellOREILLY AUTOMOTIVE INC NEW$707,000
-5.5%
1,563
-3.7%
0.12%
-16.9%
VXUS SellVANGUARD STAR FDvg tl intl stk f$698,000
+15.0%
11,602
-0.2%
0.12%
+0.9%
XLY SellSELECT SECTOR SPDR TRsbi cons discr$692,000
+1.0%
4,305
-7.6%
0.12%
-11.5%
TDIV SellFIRST TR EXCHANGE TRADED FDnasd tech div$685,000
+8.0%
13,838
-4.4%
0.11%
-5.0%
ALGN NewALIGN TECHNOLOGY INC$687,0001,286
+100.0%
0.11%
RYF BuyINVESCO EXCHANGE TRADED FD Ts&p500 eql fin$686,000
+32.2%
14,287
+4.8%
0.11%
+16.3%
IWM BuyISHARES TRrussell 2000 etf$686,000
+209.0%
3,498
+135.9%
0.11%
+171.4%
BX SellBLACKSTONE GROUP INC$678,000
+6.8%
10,459
-14.0%
0.11%
-5.8%
VXF SellVANGUARD INDEX FDSextend mkt etf$660,000
-30.9%
4,010
-45.5%
0.11%
-39.2%
MA SellMASTERCARD INCORPORATEDcl a$657,000
+0.3%
1,839
-5.1%
0.11%
-12.1%
COST SellCOSTCO WHSL CORP NEW$643,000
+5.6%
1,707
-0.5%
0.11%
-7.0%
LMT SellLOCKWOOD MARTIN CORP$644,000
-12.7%
1,813
-5.8%
0.11%
-23.6%
MBB BuyISHARES TRmbs etf$639,000
+59.8%
5,803
+60.2%
0.11%
+39.5%
LOW BuyLOWES COS INC$630,000
+36.4%
3,928
+41.0%
0.10%
+19.3%
IEFA SellISHARES TRcore msci eafe$624,000
-0.3%
9,037
-13.0%
0.10%
-12.6%
PFF BuyISHARES TRpfd and incm sec$611,000
+5.9%
15,875
+0.2%
0.10%
-6.4%
DAL SellDELTA AIR LINES INC DEL$612,000
+28.6%
15,226
-2.1%
0.10%
+13.3%
VNQ SellVANGUARD INDEX FDSreit etf$610,000
-1.0%
7,184
-7.9%
0.10%
-13.7%
SPTI SellSPDR SER TRportfli intrmdit$607,000
-5.7%
18,352
-5.2%
0.10%
-17.2%
VYM SellVANGUARD WHITEHALL FDS INChigh div yld$600,000
+12.4%
6,562
-0.6%
0.10%
-1.0%
ISTB BuyISHARES TRcore 1 5 yr usd$589,000
+0.5%
11,405
+0.3%
0.10%
-11.7%
AMGN SellAMGEN INC$581,000
-21.8%
2,526
-13.6%
0.10%
-31.2%
TXN BuyTEXAS INSTRS INC$576,000
+15.2%
3,511
+0.3%
0.10%
+1.1%
PZA  INVESCO EXCHANGE TRADED FD TRnatl amt muni$572,000
+1.8%
21,0990.0%0.10%
-11.2%
PWR NewQUANTA SVCS INC$573,0007,961
+100.0%
0.10%
IYW BuyISHARES TRu.s. tech etf$563,000
-11.9%
6,620
+212.1%
0.09%
-22.3%
IHI BuyISHARES TRu.s. med dvc etf$551,000
+27.8%
1,684
+17.2%
0.09%
+12.2%
STIP BuyISHARES TR0-5 yr tips etf$545,000
+1.1%
5,223
+0.9%
0.09%
-10.8%
INTC BuyINTEL CORP$539,000
-2.7%
10,829
+1.2%
0.09%
-14.3%
AMT  AMERICAN TOWER CORP NEW$544,000
-7.0%
2,4220.0%0.09%
-18.9%
IBM BuyINTL BUSINESS MACH$540,000
+17.9%
4,292
+14.0%
0.09%
+3.4%
DLN SellWISDOMTREE TRus largecap divd$534,000
-1.7%
4,968
-11.3%
0.09%
-13.6%
IEF SellISHARES7-10 yr trs bd$527,000
-22.4%
4,391
-21.2%
0.09%
-31.8%
ITA BuyISHARES TRus aer def etf$512,000
+36.2%
5,402
+127.4%
0.08%
+19.7%
MCD SellMCDONALDS CORP$510,000
-2.9%
2,376
-0.6%
0.08%
-15.0%
IGSB BuyISHARES TRsh tr crport etf$508,000
+14.9%
9,206
+14.5%
0.08%0.0%
LB BuyL BRANDS INC$505,000
+138.2%
13,582
+103.4%
0.08%
+110.0%
UCON BuyFIRST TR EXCHNG TRADED FD VItcw unconstrai$502,000
+4.8%
18,833
+3.1%
0.08%
-8.8%
NFLX BuyNETFLIX INC$499,000
+14.7%
922
+6.0%
0.08%
+1.2%
ENB BuyENBRIDGE INC$491,000
+74.7%
15,340
+59.4%
0.08%
+54.7%
IDU BuyISHARES TRu.s. utilits etf$493,000
+3.8%
6,348
+95.3%
0.08%
-8.9%
ACWV  ISHARESmin vol gbl etf$492,000
+5.4%
5,0800.0%0.08%
-7.9%
XLK SellSELECT SECTOR SPDR TRtechnology$484,000
-14.6%
3,721
-23.4%
0.08%
-25.2%
DKNG BuyDRAFTKINGS INC$473,000
+18.0%
10,161
+49.1%
0.08%
+3.9%
KO BuyCOCA COLA COMPANY$462,000
+13.2%
8,424
+2.0%
0.08%0.0%
JPM SellJP MORGAN CHASE & CO$466,000
+6.2%
3,667
-19.7%
0.08%
-7.2%
HEFA SellISHARES TRhdg msci eafe$457,000
+10.1%
15,006
-0.3%
0.08%
-3.8%
EFG SellISHARES TReafe grwth etf$451,000
+11.1%
4,466
-1.2%
0.08%
-2.6%
ESGE BuyISHARES INCesg msci em etf$449,000
+70.1%
10,696
+44.3%
0.08%
+50.0%
NIO NewNIO INC$454,0009,317
+100.0%
0.08%
EMLP SellFIRST TR EXCHANGE TRADED FDno amer energy$442,000
+8.6%
21,071
-1.3%
0.07%
-5.2%
HYG BuyISHARES TRiboxx hi yd etf$439,000
+11.1%
5,032
+6.8%
0.07%
-2.7%
USIG SellISHARES TRusd inv grde etf$436,000
-5.8%
7,035
-7.7%
0.07%
-18.2%
DGRW SellWISDOMTREE TRus qtly div grt$436,000
-42.2%
8,081
-46.9%
0.07%
-49.7%
IIPR NewINNOVATIVE INDL PPTYS INC$424,0002,313
+100.0%
0.07%
SHOP BuySHOPIFY INCcl a$419,000
+18.0%
370
+6.6%
0.07%
+4.5%
DSKE  DASEKE INC$407,000
+8.2%
70,0000.0%0.07%
-4.2%
CDC SellVICTORY PORTFOLIOS II$400,000
+9.9%
7,430
-3.3%
0.07%
-4.3%
FTHI BuyFIRST TR EXCHANGE TRADED FDbuywrit incm etf$394,000
+30.0%
19,509
+23.6%
0.07%
+15.8%
CAT SellCATERPILLAR INC DEL$394,000
+11.6%
2,162
-8.5%
0.07%
-1.5%
VO SellVANGUARD INDEX FDSmid cap etf$398,000
+6.7%
1,925
-8.9%
0.07%
-7.0%
UDEC NewINNOVATOR ETFS TR$394,00013,844
+100.0%
0.07%
WEC SellWEC ENERGY GROUP INC$390,000
-8.0%
4,234
-3.3%
0.06%
-18.8%
SMDV SellPROSHARES TRruss 2000 divd$389,000
+2.1%
6,774
-16.2%
0.06%
-9.7%
SPHD SellINVESCO EXCHANGE TRADED FD TRs&p500 hdl vol$382,000
-29.9%
10,173
-38.4%
0.06%
-37.9%
IEMG BuyISHARES INCcore msci emkt$382,000
+32.2%
6,157
+12.4%
0.06%
+16.4%
DUK BuyDUKE ENERGY CORP NEW$386,000
+3.5%
4,216
+0.1%
0.06%
-9.9%
DE  DEERE & CO$384,000
+21.5%
1,4270.0%0.06%
+6.7%
SPSM SellSPDR SER TRportfolio s&p600$380,000
-0.3%
10,604
-23.7%
0.06%
-12.5%
PLW  INVESCO EXCHANGE TRADED FD TR1 30 lader tre$379,000
-2.3%
9,8650.0%0.06%
-14.9%
TTD BuyTHE TRADE DESK INC$376,000
+65.6%
470
+7.6%
0.06%
+46.5%
ITB BuyISHARES TRus home cons etf$377,000
+28.2%
6,750
+29.9%
0.06%
+12.5%
TGT SellTARGET CORP$372,000
+10.4%
2,108
-1.4%
0.06%
-3.1%
CWB  SPDR SERIES TRUSTblmbrg brc cnvrt$371,000
+20.1%
4,4790.0%0.06%
+5.1%
SPAB SellSPDR SER TRportfolio agrgte$375,000
-10.3%
12,178
-10.2%
0.06%
-21.5%
FXO SellFIRST TR EXCHANGE TRADED FDfinls alphadex$375,000
+14.7%
10,929
-15.2%
0.06%0.0%
RYU SellINVESCO EXCHANGE TRADED FD Ts&p500 eql utl$372,000
+5.4%
3,720
-0.5%
0.06%
-7.5%
BAC SellBANK OF AMERICA$370,000
+24.6%
12,222
-0.9%
0.06%
+10.7%
MELI BuyMERCADOLIBRE INC$374,000
+81.6%
223
+17.4%
0.06%
+59.0%
ISRG SellINTUITIVE SURGICAL INC$369,000
+6.0%
451
-8.0%
0.06%
-7.6%
QQQE SellDIREXION SHS ETF TRnas100 eql wgt$364,000
+6.4%
4,849
-8.5%
0.06%
-6.2%
HDV BuyISHARES TRcore high dv etf$358,000
+9.1%
4,088
+0.2%
0.06%
-3.2%
C SellCITIGROUP INC$360,000
+30.0%
5,837
-9.1%
0.06%
+13.2%
SPGP SellINVESCO EXCHANGE TRADED FD Trussel 200 gwt$362,000
-37.4%
5,019
-48.3%
0.06%
-45.5%
PREF NewPRINCIPAL EXCHANGE-TRADED FDspectrum pfd$360,00017,405
+100.0%
0.06%
VFH BuyVANGUARD WORLD FDSfinancials etf$363,000
+39.1%
4,978
+11.5%
0.06%
+22.4%
IHF BuyISHARES TRus hlthcr pr etf$357,000
+16.3%
1,521
+0.1%
0.06%
+1.7%
IJH SellISHAREScore s&p mcp etf$357,000
+14.8%
1,555
-7.3%
0.06%0.0%
ORCL SellORACLE CORP$356,000
+5.3%
5,505
-2.7%
0.06%
-7.8%
CSCO SellCISCO SYS INC$349,000
+9.1%
7,796
-3.9%
0.06%
-4.9%
VLO SellVALERO ENERGY CORP$349,000
+1.7%
6,174
-21.9%
0.06%
-10.8%
SCHP BuySCHWAB STRATEGIC TRus tips etf$346,000
+2.7%
5,568
+1.8%
0.06%
-9.4%
ROKU NewROKU INC$343,0001,034
+100.0%
0.06%
F SellFORD MOTOR CO DEL$329,000
+8.6%
37,402
-17.7%
0.06%
-3.5%
CZA BuyINVESCO EXCHANGE TRADED FD TRzacks mid cap$332,000
+15.7%
4,361
+0.3%
0.06%
+1.9%
TLH SellISHARES TR10-20 yr trs etf$328,000
-13.0%
2,059
-9.1%
0.06%
-22.5%
UPS NewUNITED PARCEL SERVICE INCcl b$331,0001,968
+100.0%
0.06%
NSC BuyNORFOLK SOUTHERN CORP$323,000
+18.3%
1,361
+6.7%
0.05%
+3.8%
GSAH NewGS ACQUISITION HLDGS CORP II$327,00030,010
+100.0%
0.05%
AMAT SellAPPLIED MATLS INC$325,000
+32.1%
3,762
-9.0%
0.05%
+14.9%
FICO  FAIR ISAAC CORP$316,000
+20.2%
6180.0%0.05%
+6.0%
RWL SellINVESCO EXCHANGE TRADED FD TRs&p 500 revenue$320,000
-97.8%
5,145
-98.1%
0.05%
-98.1%
FTC SellFIRST TRUST LRGCP GWT ALPHAD$319,000
+14.3%
3,306
-0.5%
0.05%0.0%
SMG BuySCOTTS MIRACLE GRO COcl a$313,000
+38.5%
1,570
+6.4%
0.05%
+20.9%
SPLV SellINVESCO EXCHANGE TRADED FD TRs&p500 low vol$305,000
-6.7%
5,420
-11.2%
0.05%
-17.7%
PYPL SellPAYPAL HLDGS INC$306,000
-53.6%
1,306
-60.9%
0.05%
-59.2%
FIS  FIDELITY NATL INFORMATION SV$301,000
-4.1%
2,1310.0%0.05%
-16.7%
FTSD BuyFRANKLIN ETF TRliberty shrt etf$298,000
+10.0%
3,115
+10.1%
0.05%
-2.0%
FEP SellFIRST TR EXCH TRD ALPHA FD Ieurope alphadex$300,000
+6.4%
7,873
-7.2%
0.05%
-5.7%
FGD BuyFIRST TR EXCHANGE TRADED FDdj glbl divid$298,000
+56.0%
13,606
+27.1%
0.05%
+38.9%
FDL NewFIRST TR MORNINGSTAR DIVID L$301,00010,174
+100.0%
0.05%
SQ NewSQUARE INCcl a$300,0001,378
+100.0%
0.05%
VCIT BuyVANGUARD SCOTTSDALE FDSint-term corp$301,000
+1.3%
3,102
+0.2%
0.05%
-10.7%
USFR SellWISDOMTREE TRfloatng rat trea$299,000
-65.4%
11,928
-65.3%
0.05%
-69.5%
CVX SellCHEVRON CORP NEW$292,000
+7.4%
3,461
-8.5%
0.05%
-5.8%
MUNI SellPIMCO ETF TRinter mun bd act$294,000
-5.8%
5,180
-6.8%
0.05%
-16.9%
FDNI NewFIRST TR EXCHANGE TRADED FDdj intl intrnt$297,0006,544
+100.0%
0.05%
CSX BuyCSX CORP$293,000
+17.7%
3,233
+0.7%
0.05%
+4.3%
VBR SellVANGUARD INDEX FDSsm cp val etf$289,000
+13.3%
2,031
-11.9%
0.05%0.0%
PPA SellINVESCO EXCHANGE TRADED FD Taerospace defn$290,000
-6.8%
4,274
-23.4%
0.05%
-18.6%
NOBL NewPROSHARES TRs&p 500 dv arist$288,0003,610
+100.0%
0.05%
CRWD NewCROWDSTRIKE HLDGS INCcl a$286,0001,349
+100.0%
0.05%
GSIE NewGOLDMAN SACHS ETF TRactivebeta int$280,0008,785
+100.0%
0.05%
XSLV BuyINVESCO EXCHANGE TRADED FD TRs&p smlcp low$285,000
+29.5%
6,985
+5.5%
0.05%
+11.9%
GLD BuySPDR GOLD TRUST$279,000
+20.8%
1,563
+19.9%
0.05%
+4.5%
ROBO NewEXCHANGE TRADED CONCEPTS TRrobo glb etf$274,0004,505
+100.0%
0.05%
SHM SellSPDR SER TRnuveen blmbrg sr$276,000
-1.1%
5,550
-0.7%
0.05%
-13.2%
IDNA NewISHARES TRgenomics immun$274,0005,960
+100.0%
0.05%
FMHI NewFIRST TR EXCH TRADED FD IIImuni hi incm etf$271,0005,050
+100.0%
0.04%
TOTL BuySSGA ACTIVE ETF TRspdr tr tactic$270,000
+6.3%
5,479
+6.5%
0.04%
-6.2%
ITEQ SellETF MANAGERS TRbluestar israel$271,000
-10.0%
3,942
-27.3%
0.04%
-21.1%
GOOGL SellALPHABET INCcap stk cl a$270,000
-2.9%
154
-18.9%
0.04%
-15.1%
AVGO BuyBROADCOM INC$272,000
+20.9%
621
+0.5%
0.04%
+4.7%
VTEB  VANGUARD MUN BD FD INCtax exempt bd$269,000
+1.1%
4,8810.0%0.04%
-10.0%
VLUE NewISHARES TRmsci usa value$269,0003,098
+100.0%
0.04%
CAH NewCARDINAL HEALTH INC$270,0005,034
+100.0%
0.04%
QCOM NewQUALCOMM INC$263,0001,724
+100.0%
0.04%
HYMB BuySPDR SER TRnuveen bbg brcly$265,000
+5.2%
4,495
+1.5%
0.04%
-8.3%
TSM SellTAIWAN SEMICONDUCTOR MFG LTDsponsored ads$267,000
+31.5%
2,444
-2.5%
0.04%
+15.8%
NTAP NewNETAPP INC$262,0003,950
+100.0%
0.04%
THCB NewTUSCAN HLDGS CORP$265,00015,491
+100.0%
0.04%
RTX NewRAYTHEON TECHNOLOGIES CORP$263,0003,675
+100.0%
0.04%
XLF SellSELECT SECTOR SPDR TRsbi int-finl$265,000
+21.0%
8,989
-1.3%
0.04%
+4.8%
ILCG BuyISHARES TRmrngstr lg-cp gr$256,000
+8.5%
884
+0.1%
0.04%
-4.4%
IYH SellISHARES TRus hlthcare etf$261,000
-7.4%
1,060
-14.7%
0.04%
-18.9%
MMM Buy3M CO$259,000
+13.6%
1,482
+4.2%
0.04%0.0%
SCHD BuySCHWAB STRATEGIC TRus dividend eq$256,000
+28.0%
3,986
+10.1%
0.04%
+13.2%
SO BuySOUTHERN CO$252,000
+18.3%
4,099
+4.5%
0.04%
+5.0%
CVS NewCVS HEALTH CORP$255,0003,737
+100.0%
0.04%
GE SellGENERAL ELECTRIC CO$250,000
+67.8%
23,153
-3.4%
0.04%
+50.0%
VHT BuyVANGUARD WORLD FDShealth car etf$253,000
+26.5%
1,129
+15.1%
0.04%
+10.5%
XLI NewSELECT SECTOR SPDR TRsbi int-inds$250,0002,828
+100.0%
0.04%
EUDG NewWISDOMTREE TReuro qtly div gr$251,0008,280
+100.0%
0.04%
SHYG BuyISHARES TR0-5yr hi yl cp$245,000
+21.9%
5,381
+17.9%
0.04%
+7.9%
BIBL SellNORTHERN LTS FD TR IVinspire 100etf$248,000
+9.3%
6,788
-0.5%
0.04%
-4.7%
IXUS SellISHARES TRcore msci total$248,000
+1.2%
3,687
-12.3%
0.04%
-10.9%
MPC NewMARATHON PETE CORP$242,0005,862
+100.0%
0.04%
AEP SellAMERICAN ELEC PWR INC$238,000
-1.2%
2,856
-3.1%
0.04%
-13.0%
FPX SellFIRST TR EXCHANGE TRADED FDus eqty oppt etf$240,000
+15.9%
2,027
-5.6%
0.04%
+2.6%
VCLT NewVANGUARD SCOTTSDALE FDSlg-term cor bd$239,0002,151
+100.0%
0.04%
DAUG SellFIRST TR EXCHNG TRADED FD VIvest us deep$241,000
-2.0%
7,289
-5.9%
0.04%
-14.9%
DON SellWISDOMTREE TRus midcap divid$233,0000.0%6,687
-16.8%
0.04%
-11.4%
BFT NewFOLEY TRASIMENE ACQUISITION$237,00015,677
+100.0%
0.04%
OLLI  OLLIES BARGAIN OUTLET HLDGS$233,000
-6.4%
2,8520.0%0.04%
-17.0%
RVNU SellDBX ETF TRxtrack mun infra$234,000
+2.2%
8,010
-0.8%
0.04%
-9.3%
JPUS SellJ P MORGAN EXCHANGE TRADED Fjpmorgan diver$236,0000.0%2,824
-11.5%
0.04%
-13.3%
VTR BuyVENTAS INC$237,000
+17.3%
4,827
+0.0%
0.04%
+2.6%
IAU SellISHARES GOLD TRUSTishares$235,000
-9.3%
12,936
-10.2%
0.04%
-20.4%
EMB SellISHARES TRjpmorgan usd emg$231,000
+2.7%
1,996
-1.5%
0.04%
-11.6%
GILD SellGILEAD SCIENCES INC$227,000
-9.9%
3,903
-2.1%
0.04%
-20.8%
ADBE NewADOBE SYSTEMS INCORPORATED$222,000444
+100.0%
0.04%
BFI NewBURGERFI INTERNATIONAL INC$220,00016,102
+100.0%
0.04%
WCLD NewWISDOMTREE TR$220,0004,104
+100.0%
0.04%
NLY BuyANNALY CAP MGMT INC$225,000
+33.9%
26,632
+12.6%
0.04%
+15.6%
SFIX NewSTITCH FIX INC$224,0003,819
+100.0%
0.04%
CRM NewSALESFORCE COM INC$225,0001,009
+100.0%
0.04%
EFAV SellISHARES TRmin vol eafe etf$222,000
+4.2%
3,020
-3.5%
0.04%
-7.5%
AMD NewADVANCED MICRO DEVICES INC$215,0002,346
+100.0%
0.04%
BBH  VANECK VECTORS ETF TRbiotech etf$215,000
+4.9%
1,2650.0%0.04%
-7.7%
ITW  ILLINOIS TOOL WKS INC$219,000
+5.3%
1,0750.0%0.04%
-7.7%
RWO SellSPDR INDEX SHS FDSdj glb rl es etf$219,000
+2.8%
4,928
-8.6%
0.04%
-10.0%
NGA NewNORTHERN GENESIS ACQUISITION$219,00012,335
+100.0%
0.04%
SLV NewISHARES SILVER TRishares$219,0008,900
+100.0%
0.04%
GLDM BuyWORLD GOLD TRspdr gld minis$216,000
+7.5%
11,414
+6.7%
0.04%
-5.3%
BMY NewBRISTOL-MYERS SQUIBB CO$214,0003,454
+100.0%
0.04%
WPC SellWP CAREY INC$215,000
-3.6%
3,045
-10.9%
0.04%
-14.3%
MGA NewMAGNA INTL INC$209,0002,959
+100.0%
0.04%
GRID NewFIRST TR EXCHANGE TRADED FDnasdq cln edge$208,0002,570
+100.0%
0.04%
ADP NewAUTOMATIC DATA PROCESSING IN$212,0001,206
+100.0%
0.04%
SEDG NewSOLAREDGE TECHNOLOGIES INC$211,000662
+100.0%
0.04%
VDC SellVANGUARD WORLD FDSconsum stp etf$209,000
+0.5%
1,203
-5.6%
0.04%
-10.3%
DTD NewWISDOMTREE TRus total dividnd$211,0002,009
+100.0%
0.04%
PTNQ NewPACER FDS TRtrendp 100 etf$210,0004,035
+100.0%
0.04%
FTHY  FIRST TR HIGH YIELD OPPRT 20$213,000
+0.5%
10,5000.0%0.04%
-12.5%
IDXX NewINDEXX LABS INC$208,000417
+100.0%
0.04%
DFE SellWISDOMTREE TReurope smcp dv$209,000
-5.0%
3,245
-21.4%
0.04%
-16.7%
SHY BuyISHARES TR1 3 yr treas bd$203,000
+0.5%
2,350
+0.6%
0.03%
-10.5%
IJT NewISHARES TRs&p sml 600 gwt$207,0001,816
+100.0%
0.03%
CMG NewCHIPOTLE MEXICAN GRILL INC$202,000146
+100.0%
0.03%
LUV SellSOUTHWEST AIRLS CO$204,000
-9.3%
4,369
-27.2%
0.03%
-20.9%
CFO NewVICTORY PORTFOLIOS II$206,0003,295
+100.0%
0.03%
IYR NewISHARES TRu.s. real es etf$205,0002,394
+100.0%
0.03%
CGC NewCANOPY GROWTH CORP$204,0008,315
+100.0%
0.03%
TWLO NewTWILIO INCcl a$201,000593
+100.0%
0.03%
AGNC BuyAGNC INVT CORP$189,000
+31.2%
12,144
+17.2%
0.03%
+14.8%
KEY  KEYCORP$166,000
+37.2%
10,1040.0%0.03%
+21.7%
AMCR NewAMCOR PLCord$159,00013,494
+100.0%
0.03%
HBAN SellHUNTINGTON BANCSHARES INC$136,000
+30.8%
10,787
-4.6%
0.02%
+15.0%
TDAC NewTRIDENT ACQUISITIONS CORP$130,00010,857
+100.0%
0.02%
MRO BuyMARATHON OIL CORP$87,000
+77.6%
13,077
+9.4%
0.01%
+55.6%
ET BuyENERGY TRANSFER LP$62,000
+14.8%
10,050
+0.3%
0.01%0.0%
HCRSQ ExitHI CRUSH INC$0-18,240
-100.0%
0.00%
X ExitUNITED STATES STL CORP NEW$0-11,843
-100.0%
-0.02%
VER ExitVEREIT INC$0-17,455
-100.0%
-0.02%
FDD ExitFIRST TR STOXX EUROPEAN SELE$0-13,688
-100.0%
-0.03%
AFIN ExitAMERICAN FIN TR INC$0-25,483
-100.0%
-0.03%
HRL ExitHORMEL FOODS CORP$0-4,133
-100.0%
-0.04%
CXP ExitCOLUMBIA PPTY TR INC$0-18,997
-100.0%
-0.04%
MGK ExitVANGUARD WORLD FDmega grwth ind$0-1,133
-100.0%
-0.04%
RYH ExitINVESCO EXCHANGE TRADED FD Ts&p500 eql hlt$0-982
-100.0%
-0.04%
GSLC ExitGOLDMAN SACHS ETF TRactivebeta us lg$0-8,810
-100.0%
-0.05%
RYT ExitINVESCO EXCHANGE TRADED FD Ts&p500 eql tec$0-1,199
-100.0%
-0.05%
EBAY ExitEBAY INC$0-4,924
-100.0%
-0.05%
SPYV ExitSPDR SERIES TRUSTprtflo s&p500 vl$0-8,768
-100.0%
-0.05%
DJD ExitINVESCO EXCHANGE TRADED FD Tdj indl avg dv$0-9,515
-100.0%
-0.06%
TSCO ExitTRACTOR SUPPLY CO$0-2,270
-100.0%
-0.06%
ABMD ExitABIOMED INC$0-1,593
-100.0%
-0.08%
SRVR ExitPACER FDS TRbnchmrk infra$0-13,088
-100.0%
-0.09%
JNK ExitSPDR SER TRbloomberg brclys$0-51,992
-100.0%
-1.03%
Original filings

The following EDGAR filing(s) were analyzed to create this report:

  • View 13F-HR filed 2021-01-29
Signatures

The EDGAR filing(s) were signed by:

Top long-term holdings
NameQuarters ownedLatest quarter ownedMax weighting
APPLE INC42Q3 20233.0%
SPDR S&P 500 ETF TR42Q3 20236.7%
VANGUARD SPECIALIZED PORTFOL42Q3 20232.3%
CATERPILLAR INC DEL42Q3 202344.0%
BERKSHIRE HATHAWAY INC DEL42Q3 20231.5%
VANGUARD BD INDEX FD INC42Q3 20231.5%
ALTRIA GROUP INC42Q3 20231.7%
AT&T INC42Q3 20231.3%
VANGUARD WHITEHALL FDS INC42Q3 20231.2%
ISHARES TR42Q3 20231.8%

View First Heartland Consultants, Inc.'s complete holdings history.

Latest filings
TypeFiled
13F-HR2024-02-08
13F-HR2023-11-09
13F-HR2023-07-26
13F-HR2023-04-17
13F-HR2023-01-13
13F-HR2022-10-20
13F-HR2022-07-12
13F-HR2022-04-21
13F-HR2022-02-11
13F-HR2021-11-15

View First Heartland Consultants, Inc.'s complete filings history.

Compare quarters

Export First Heartland Consultants, Inc.'s holdings