$187 Million is the total value of My Personal CFO, LLC's 101 reported holdings in Q2 2024. The portfolio turnover from Q1 2024 to Q2 2024 was 8.2% .
| Value | Shares | ↓ Weighting | ||||||
|---|---|---|---|---|---|---|---|---|
| VTI | Buy | VANGUARD INDEX FDStotal stk mkt | $23,690,905 | +10.4% | 88,561 | +7.3% | 12.65% | +2.3% |
| MSFT | Buy | MICROSOFT CORP | $17,796,312 | +52.1% | 39,817 | +43.2% | 9.50% | +40.9% |
| OKTA | Sell | OKTA INCcl a | $11,197,991 | -10.5% | 119,627 | -0.0% | 5.98% | -17.1% |
| AVUS | Buy | AMERICAN CENTY ETF TRus eqt etf | $9,860,410 | +9.8% | 109,329 | +8.9% | 5.26% | +1.7% |
| Sell | STAGWELL INC | $9,203,181 | +6.4% | 1,349,440 | -3.0% | 4.91% | -1.5% | |
| QQQ | Buy | INVESCO QQQ TRunit ser 1 | $7,499,860 | +12.6% | 15,654 | +4.3% | 4.00% | +4.3% |
| AAPL | Buy | APPLE INC | $5,897,716 | +23.6% | 28,002 | +0.6% | 3.15% | +14.5% |
| SPY | Buy | SPDR S&P 500 ETF TRtr unit | $4,742,202 | +5.3% | 8,714 | +1.2% | 2.53% | -2.4% |
| DFAU | Buy | DIMENSIONAL ETF TRUSTus core eqt mkt | $4,484,750 | +5.6% | 119,625 | +2.9% | 2.39% | -2.2% |
| SCZ | Buy | ISHARES TReafe sml cp etf | $4,223,477 | +4.9% | 68,518 | +7.8% | 2.26% | -2.8% |
| BRKB | Sell | BERKSHIRE HATHAWAY INC DELcl b new | $3,538,346 | -3.5% | 8,698 | -0.2% | 1.89% | -10.6% |
| BAPR | Buy | INNOVATOR ETFS TRUSTus eqt bufr apr | $3,461,096 | +45.5% | 83,420 | +40.4% | 1.85% | +34.8% |
| BFEB | Sell | INNOVATOR ETFS TRUSTus eqty bufr feb | $3,040,978 | +3.1% | 74,825 | -0.4% | 1.62% | -4.6% |
| VO | Buy | VANGUARD INDEX FDSmid cap etf | $3,031,536 | +21.1% | 12,522 | +25.0% | 1.62% | +12.1% |
| BDEC | Sell | INNOVATOR ETFS TRUSTus eqty buf dec | $2,870,017 | +1.4% | 68,480 | -1.7% | 1.53% | -6.1% |
| NVDA | Buy | NVIDIA CORPORATION | $2,728,803 | +34.0% | 22,088 | +879.9% | 1.46% | +24.1% |
| VNQ | Buy | VANGUARD INDEX FDSreal estate etf | $2,704,038 | +3.9% | 32,283 | +7.3% | 1.44% | -3.7% |
| ESGV | Buy | VANGUARD WORLD FDesg us stk etf | $2,679,074 | +3.7% | 27,728 | +0.0% | 1.43% | -4.0% |
| DVY | Sell | ISHARES TRselect divid etf | $2,397,402 | -10.0% | 19,817 | -8.3% | 1.28% | -16.6% |
| BMAR | INNOVATOR ETFS TRUSTus eqty bufr mar | $2,258,317 | +3.6% | 52,310 | 0.0% | 1.21% | -4.0% | |
| BJAN | INNOVATOR ETFS TRUSTus eqty bufr jan | $2,137,213 | +3.6% | 47,390 | 0.0% | 1.14% | -4.0% | |
| VDE | Buy | VANGUARD WORLD FDenergy etf | $2,077,105 | -2.6% | 16,282 | +0.5% | 1.11% | -9.8% |
| VYM | VANGUARD WHITEHALL FDShigh div yld | $2,035,769 | -2.0% | 17,165 | 0.0% | 1.09% | -9.2% | |
| SPLG | Buy | SPDR SER TRportfolio s&p500 | $1,967,872 | +6.6% | 30,748 | +2.5% | 1.05% | -1.2% |
| BJUL | Buy | INNOVATOR ETFS TRUSTus eqty bufr jul | $1,960,318 | +31.3% | 46,920 | +26.7% | 1.05% | +21.6% |
| BNOV | INNOVATOR ETFS TRUSTus eqty buf nov | $1,904,664 | +2.5% | 50,950 | 0.0% | 1.02% | -5.0% | |
| IJAN | INNOVATOR ETFS TRUSTintrnl dev jan | $1,889,468 | +0.4% | 60,150 | 0.0% | 1.01% | -7.0% | |
| IQLT | Buy | ISHARES TRmsci intl qualty | $1,788,889 | +18.9% | 45,810 | +20.7% | 0.96% | +10.1% |
| NJAN | INNOVATOR ETFS TRUSTgrwt100 pwr bf | $1,768,650 | +4.1% | 39,000 | 0.0% | 0.94% | -3.7% | |
| IVV | Buy | ISHARES TRcore s&p500 etf | $1,748,998 | +7.4% | 3,196 | +3.2% | 0.93% | -0.5% |
| AMAT | Sell | APPLIED MATLS INC | $1,675,065 | +13.7% | 7,098 | -0.6% | 0.89% | +5.3% |
| IYH | ISHARES TRus hlthcare etf | $1,516,433 | -1.0% | 24,750 | 0.0% | 0.81% | -8.3% | |
| ITOT | ISHARES TRcore s&p ttl stk | $1,421,440 | +3.0% | 11,967 | 0.0% | 0.76% | -4.5% | |
| FB | Buy | META PLATFORMS INCcl a | $1,413,692 | +10.1% | 2,804 | +6.1% | 0.76% | +2.0% |
| NKE | Sell | NIKE INCcl b | $1,207,588 | -21.6% | 16,022 | -2.3% | 0.64% | -27.4% |
| W | New | WAYFAIR INCcl a | $1,201,137 | – | 22,779 | +100.0% | 0.64% | – |
| VOO | Buy | VANGUARD INDEX FDS | $1,143,769 | +8.3% | 2,287 | +4.1% | 0.61% | +0.3% |
| BND | Sell | VANGUARD BD INDEX FDStotal bnd mrkt | $1,105,118 | -7.6% | 15,338 | -6.9% | 0.59% | -14.4% |
| AMD | Sell | ADVANCED MICRO DEVICES INC | $1,102,704 | -11.7% | 6,798 | -1.8% | 0.59% | -18.2% |
| AMZN | Sell | AMAZON COM INC | $1,068,479 | -41.0% | 5,529 | -45.0% | 0.57% | -45.4% |
| UNH | Sell | UNITEDHEALTH GROUP INC | $958,427 | +1.9% | 1,882 | -1.0% | 0.51% | -5.5% |
| IBB | ISHARES TRishares biotech | $911,406 | +0.0% | 6,640 | 0.0% | 0.49% | -7.2% | |
| DFAI | Sell | DIMENSIONAL ETF TRUSTintl core eqt mk | $896,091 | -28.9% | 30,202 | -27.6% | 0.48% | -34.2% |
| BJUN | INNOVATOR ETFS TRUSTus eqty bufr jun | $855,852 | +3.9% | 21,900 | 0.0% | 0.46% | -3.8% | |
| EJAN | INNOVATOR ETFS TRUSTemrgng mkt jan | $840,908 | +3.1% | 28,190 | 0.0% | 0.45% | -4.5% | |
| BOCT | INNOVATOR ETFS TRUSTus eqty buf oct | $760,824 | +2.7% | 18,300 | 0.0% | 0.41% | -4.9% | |
| BSEP | INNOVATOR ETFS TRUSTus eqty buf sep | $741,487 | +3.5% | 18,230 | 0.0% | 0.40% | -4.1% | |
| HD | Sell | HOME DEPOT INC | $727,060 | -10.6% | 2,112 | -0.3% | 0.39% | -17.1% |
| SCHD | Buy | SCHWAB STRATEGIC TRus dividend eq | $716,099 | -3.4% | 9,209 | +0.2% | 0.38% | -10.5% |
| PJAN | Sell | INNOVATOR ETFS TRUSTus eqty pwr buf | $706,600 | +1.0% | 17,564 | -1.8% | 0.38% | -6.5% |
| VWO | Buy | VANGUARD INTL EQUITY INDEX Fftse emr mkt etf | $681,377 | +6.8% | 15,571 | +2.0% | 0.36% | -1.1% |
| VPU | Sell | VANGUARD WORLD FDutilities etf | $668,303 | +0.5% | 4,518 | -3.2% | 0.36% | -6.8% |
| VEA | Buy | VANGUARD TAX-MANAGED FDSvan ftse dev mkt | $664,447 | +6.7% | 13,445 | +8.3% | 0.36% | -1.1% |
| AVUV | Buy | AMERICAN CENTY ETF TRus sml cp valu | $644,010 | +110.5% | 7,178 | +119.8% | 0.34% | +95.5% |
| JNJ | Sell | JOHNSON & JOHNSON | $638,865 | -10.5% | 4,371 | -3.1% | 0.34% | -17.0% |
| JPM | Sell | JPMORGAN CHASE & CO. | $594,908 | -1.6% | 2,941 | -2.6% | 0.32% | -8.6% |
| VB | Buy | VANGUARD INDEX FDSsmall cp etf | $582,284 | -2.5% | 2,671 | +2.2% | 0.31% | -9.6% |
| IWR | Buy | ISHARES TRrus mid cap etf | $582,923 | -3.5% | 7,189 | +0.0% | 0.31% | -10.6% |
| SCHF | Buy | SCHWAB STRATEGIC TRintl eqty etf | $565,910 | +1.9% | 14,730 | +3.5% | 0.30% | -5.6% |
| BSV | Sell | VANGUARD BD INDEX FDSshort trm bond | $539,762 | -26.1% | 7,037 | -26.2% | 0.29% | -31.6% |
| SCHB | Buy | SCHWAB STRATEGIC TRus brd mkt etf | $526,554 | +35.0% | 8,375 | +31.1% | 0.28% | +24.9% |
| XLV | Buy | SELECT SECTOR SPDR TRsbi healthcare | $489,310 | -1.2% | 3,357 | +0.2% | 0.26% | -8.4% |
| VOE | Sell | VANGUARD INDEX FDSmcap vl idxvip | $470,025 | -4.9% | 3,125 | -1.5% | 0.25% | -11.9% |
| A | Sell | AGILENT TECHNOLOGIES INC | $455,520 | -11.2% | 3,514 | -0.4% | 0.24% | -17.9% |
| GOOG | Sell | ALPHABET INCcap stk cl c | $448,603 | -11.5% | 2,446 | -26.5% | 0.24% | -18.2% |
| VGT | Buy | VANGUARD WORLD FDinf tech etf | $446,376 | +121.1% | 774 | +101.0% | 0.24% | +105.2% |
| KAPR | INNOVATOR ETFS TRUSTus sml cp pwr et | $422,915 | -1.2% | 13,731 | 0.0% | 0.23% | -8.5% | |
| IJH | ISHARES TRcore s&p mcp etf | $420,174 | -3.7% | 7,180 | 0.0% | 0.22% | -10.8% | |
| DIS | Sell | DISNEY WALT CO | $420,300 | -19.6% | 4,233 | -0.9% | 0.22% | -25.6% |
| DIMENSIONAL ETF TRUSTus large cap val | $411,534 | -3.6% | 14,235 | 0.0% | 0.22% | -10.6% | ||
| Buy | AMERICAN CENTY ETF TRus large cap vlu | $409,968 | +37.8% | 6,524 | +40.9% | 0.22% | +28.1% | |
| VBR | Sell | VANGUARD INDEX FDSsm cp val etf | $408,916 | -7.8% | 2,240 | -3.1% | 0.22% | -14.8% |
| New | EA SERIES TRUSTalpha arch 1-3 | $387,164 | – | 3,591 | +100.0% | 0.21% | – | |
| INTC | Sell | INTEL CORP | $364,247 | -39.1% | 11,761 | -13.2% | 0.19% | -43.8% |
| SDY | SPDR SER TRs&p divid etf | $356,104 | -3.1% | 2,800 | 0.0% | 0.19% | -10.4% | |
| VV | VANGUARD INDEX FDSlarge cap etf | $345,611 | +4.1% | 1,385 | 0.0% | 0.18% | -3.1% | |
| VONG | New | VANGUARD SCOTTSDALE FDSvng rus1000grw | $342,096 | – | 3,647 | +100.0% | 0.18% | – |
| POCT | Sell | INNOVATOR ETFS TRUSTus eqty pwr buf | $341,355 | -3.2% | 8,915 | -5.2% | 0.18% | -10.3% |
| XLK | Sell | SELECT SECTOR SPDR TRtechnology | $330,978 | +5.6% | 1,463 | -2.8% | 0.18% | -2.2% |
| New | AMERICAN CENTY ETF TRavantis us mid c | $327,813 | – | 5,528 | +100.0% | 0.18% | – | |
| VXUS | Buy | VANGUARD STAR FDSvg tl intl stk f | $320,499 | +0.5% | 5,315 | +0.5% | 0.17% | -7.1% |
| IEMG | Sell | ISHARES INCcore msci emkt | $317,502 | -10.1% | 5,931 | -13.4% | 0.17% | -17.2% |
| XOM | Sell | EXXON MOBIL CORP | $314,142 | -6.6% | 2,729 | -5.6% | 0.17% | -13.4% |
| PJUL | Sell | INNOVATOR ETFS TRUSTus eqty pwr buf | $306,255 | -2.0% | 7,883 | -4.2% | 0.16% | -9.4% |
| TSLA | Sell | TESLA INC | $304,142 | +5.3% | 1,537 | -6.5% | 0.16% | -2.4% |
| VIG | Buy | VANGUARD SPECIALIZED FUNDSdiv app etf | $295,677 | +4.9% | 1,620 | +5.0% | 0.16% | -2.5% |
| PAPR | Sell | INNOVATOR ETFS TRUSTus eqt pwr buf | $296,447 | -1.2% | 8,553 | -4.2% | 0.16% | -8.7% |
| DFAS | DIMENSIONAL ETF TRUSTus small cap etf | $282,917 | -3.6% | 4,709 | 0.0% | 0.15% | -10.7% | |
| BAC | Sell | BANK AMERICA CORP | $271,197 | +0.8% | 6,819 | -3.9% | 0.14% | -6.5% |
| NFLX | Sell | NETFLIX INC | $267,927 | +9.7% | 397 | -1.2% | 0.14% | +1.4% |
| GOOGL | Sell | ALPHABET INCcap stk cl a | $267,257 | +16.1% | 1,467 | -3.8% | 0.14% | +7.5% |
| XLP | Buy | SELECT SECTOR SPDR TRsbi cons stpls | $263,701 | +0.8% | 3,443 | +0.5% | 0.14% | -6.6% |
| VUG | VANGUARD INDEX FDSgrowth etf | $258,745 | +8.7% | 692 | 0.0% | 0.14% | +0.7% | |
| EFG | Sell | ISHARES TReafe grwth etf | $250,328 | -2.6% | 2,447 | -1.2% | 0.13% | -9.5% |
| XLE | New | SELECT SECTOR SPDR TRenergy | $243,070 | – | 2,667 | +100.0% | 0.13% | – |
| IEI | ISHARES TR3 7 yr treas bd | $242,025 | -0.3% | 2,096 | 0.0% | 0.13% | -7.9% | |
| CRM | Buy | SALESFORCE INC | $241,467 | -5.6% | 939 | +10.6% | 0.13% | -12.2% |
| New | AMERICAN CENTY ETF TRavantis us larg | $236,015 | – | 3,760 | +100.0% | 0.13% | – | |
| VOOG | Buy | VANGUARD ADMIRAL FDS INC500 grth idx f | $225,870 | +11.1% | 677 | +1.5% | 0.12% | +3.4% |
| SPMD | SPDR SER TRportfolio s&p400 | $210,381 | -3.8% | 4,101 | 0.0% | 0.11% | -11.1% | |
| MNTX | MANITEX INTL INC | $63,300 | 0.0% | 10,000 | 0.0% | 0.03% | -5.6% | |
| IWN | Exit | ISHARES TRrus 2000 val etf | $0 | – | -1,531 | -100.0% | -0.14% | – |
| AMJ | Exit | JPMORGAN CHASE & COalerian ml etn | $0 | – | -72,591 | -100.0% | -1.19% | – |
Original filings
The following EDGAR filing(s) were analyzed to create this report:
- View 13F-HR filed 2024-07-26
Top long-term holdings
| Name | Quarters owned | Latest quarter owned | Max weighting |
|---|---|---|---|
| VANGUARD INDEX FDS | 11 | Q2 2024 | 12.6% |
| OKTA INC | 11 | Q2 2024 | 20.6% |
| MICROSOFT CORP | 11 | Q2 2024 | 10.1% |
| INVESCO QQQ TR | 11 | Q2 2024 | 5.3% |
| APPLE INC | 11 | Q2 2024 | 4.5% |
| SPDR S&P 500 ETF TR | 11 | Q2 2024 | 4.1% |
| ISHARES TR | 11 | Q2 2024 | 3.8% |
| ISHARES TR | 11 | Q2 2024 | 3.1% |
| VANGUARD WORLD FD | 11 | Q2 2024 | 3.2% |
| DIMENSIONAL ETF TRUST | 11 | Q2 2024 | 2.5% |
View My Personal CFO, LLC's complete holdings history.
Latest filings
| Type | Filed |
|---|---|
| 13F-HR | 2024-07-26 |
| N-PX | 2024-07-26 |
| 13F-HR | 2024-04-24 |
| 13F-HR | 2024-01-23 |
| 13F-HR | 2023-11-06 |
| 13F-HR | 2023-07-13 |
| 13F-HR | 2023-04-21 |
| 13F-HR | 2023-01-11 |
| 13F-HR/A | 2022-10-20 |
| 13F-HR | 2022-10-18 |
View My Personal CFO, LLC's complete filings history.
All filings
- Holdings (13F-HR)
- Significant ownership (13-D/G)
- Insider transactions (4, 5, 6)
- Events (8-K)
- Shareholder votes (proxy)
View complete filings history.