$329 Million is the total value of Herold Advisors, Inc.'s 246 reported holdings in Q3 2023. The portfolio turnover from Q2 2023 to Q3 2023 was 15.5% .
| Value | Shares | ↓ Weighting | ||||||
|---|---|---|---|---|---|---|---|---|
| AAPL | Sell | APPLE INC | $15,882,466 | -13.0% | 92,767 | -1.4% | 4.83% | -13.5% |
| MSFT | Sell | MICROSOFT CORP | $12,512,972 | -11.5% | 39,628 | -4.6% | 3.81% | -12.0% |
| GSUS | Buy | GOLDMAN SACHS ETF TRmarketbeta us eq | $11,144,142 | +12.0% | 190,238 | +16.1% | 3.39% | +11.3% |
| MA | Buy | MASTERCARD INCORPORATEDcl a | $6,890,537 | +1.5% | 17,404 | +0.8% | 2.10% | +0.8% |
| V | Buy | VISA INC | $6,785,008 | -2.7% | 29,499 | +0.5% | 2.06% | -3.3% |
| LLY | Buy | ELI LILLY & CO | $5,961,583 | +40.2% | 11,099 | +22.4% | 1.81% | +39.3% |
| GSIE | Buy | GOLDMAN SACHS ETF TRactivebeta int | $5,725,129 | +2.3% | 190,647 | +6.8% | 1.74% | +1.7% |
| NVDA | Sell | NVIDIA CORPORATION | $5,724,166 | -13.2% | 13,159 | -15.6% | 1.74% | -13.8% |
| ABBV | Buy | ABBVIE INC | $5,678,649 | +18.6% | 38,096 | +7.2% | 1.73% | +18.0% |
| GSLC | Sell | GOLDMAN SACHS ETF TRactivebeta us lg | $5,309,775 | -23.5% | 63,039 | -20.7% | 1.62% | -24.0% |
| JPM | Buy | JPMORGAN CHASE & CO | $5,118,456 | +6.8% | 35,296 | +7.1% | 1.56% | +6.1% |
| GOOGL | Sell | ALPHABET INCcap stk cl a | $4,228,039 | +4.0% | 32,310 | -4.9% | 1.29% | +3.3% |
| WMT | Buy | WALMART INC | $4,219,806 | +2.2% | 26,385 | +0.4% | 1.28% | +1.6% |
| CVX | Buy | CHEVRON CORP NEW | $4,049,877 | +15.8% | 24,019 | +8.1% | 1.23% | +15.1% |
| HD | Buy | HOME DEPOT INC | $4,018,470 | +0.8% | 13,299 | +3.7% | 1.22% | +0.2% |
| XOM | Buy | EXXON MOBIL CORP | $3,980,425 | +10.2% | 33,852 | +0.5% | 1.21% | +9.5% |
| MRK | Buy | MERCK & CO INC | $3,802,833 | -9.4% | 36,938 | +1.6% | 1.16% | -9.9% |
| PG | Buy | PROCTER AND GAMBLE CO | $3,794,055 | +0.1% | 26,011 | +4.1% | 1.15% | -0.6% |
| NKE | Buy | NIKE INCcl b | $3,519,938 | -8.8% | 36,812 | +5.2% | 1.07% | -9.4% |
| BIP | Sell | BROOKFIELD INFRAST PARTNERSlp int unit | $3,448,052 | -20.6% | 117,281 | -1.4% | 1.05% | -21.1% |
| DSTL | Buy | ETF SER SOLUTIONSdistillate us | $3,352,688 | +1.4% | 75,105 | +2.8% | 1.02% | +0.8% |
| XLE | Sell | SELECT SECTOR SPDR TRenergy | $3,327,837 | +11.3% | 36,818 | -0.0% | 1.01% | +10.6% |
| PSX | Buy | PHILLIPS 66 | $3,171,545 | +39.0% | 26,397 | +10.3% | 0.96% | +38.1% |
| IBM | Buy | INTERNATIONAL BUSINESS MACHS | $3,069,660 | +8.2% | 21,880 | +3.2% | 0.93% | +7.6% |
| JNJ | Buy | JOHNSON & JOHNSON | $3,066,843 | -2.8% | 19,690 | +3.3% | 0.93% | -3.4% |
| AVUS | Buy | AMERICAN CENTY ETF TRus eqt etf | $3,039,885 | +0.7% | 41,494 | +3.4% | 0.92% | +0.1% |
| OKE | Buy | ONEOK INC NEW | $2,933,898 | +10.7% | 46,254 | +7.7% | 0.89% | +10.1% |
| GCOR | Buy | GOLDMAN SACHS ETF TRaccess us agrat | $2,778,041 | +24.3% | 69,923 | +30.0% | 0.84% | +23.5% |
| INTU | Sell | INTUIT | $2,634,918 | +7.4% | 5,157 | -3.7% | 0.80% | +6.8% |
| ZTS | Buy | ZOETIS INCcl a | $2,605,524 | +3.0% | 14,976 | +2.0% | 0.79% | +2.5% |
| OMFL | Sell | INVESCO EXCH TRD SLF IDX FDrusl 1000 dynm | $2,567,680 | -9.5% | 56,014 | -3.3% | 0.78% | -10.0% |
| JPST | Buy | J P MORGAN EXCHANGE TRADED Fultra shrt inc | $2,476,766 | +26.0% | 49,358 | +25.9% | 0.75% | +25.3% |
| CTAS | Buy | CINTAS CORP | $2,470,467 | +31.5% | 5,136 | +35.9% | 0.75% | +30.8% |
| FB | Sell | META PLATFORMS INCcl a | $2,437,405 | +2.3% | 8,119 | -2.2% | 0.74% | +1.5% |
| SPGI | Sell | S&P GLOBAL INC | $2,408,783 | -9.9% | 6,592 | -1.2% | 0.73% | -10.4% |
| APH | Buy | AMPHENOL CORP NEWcl a | $2,343,657 | +2.2% | 27,904 | +3.4% | 0.71% | +1.6% |
| ISRG | INTUITIVE SURGICAL INC | $2,323,706 | -14.5% | 7,950 | 0.0% | 0.71% | -15.0% | |
| CB | Buy | CHUBB LIMITED | $2,323,018 | +16.4% | 11,159 | +7.6% | 0.71% | +15.7% |
| DGRW | Buy | WISDOMTREE TRus qtly div grt | $2,307,197 | +0.4% | 36,339 | +5.4% | 0.70% | -0.3% |
| AMZN | Sell | AMAZON COM INC | $2,246,338 | -3.1% | 17,671 | -0.6% | 0.68% | -3.8% |
| ETN | Buy | EATON CORP PLC | $2,237,577 | +6.8% | 10,491 | +0.7% | 0.68% | +6.2% |
| JEPI | Buy | J P MORGAN EXCHANGE TRADED Fequity premium | $2,204,522 | +42.8% | 41,160 | +47.5% | 0.67% | +42.2% |
| DE | Buy | DEERE & CO | $2,184,885 | -2.2% | 5,790 | +5.0% | 0.66% | -2.8% |
| CMCSA | Buy | COMCAST CORP NEWcl a | $2,186,125 | +11.0% | 49,304 | +4.0% | 0.66% | +10.3% |
| PFE | Buy | PFIZER INC | $2,080,963 | +7.0% | 62,736 | +18.3% | 0.63% | +6.4% |
| TSLA | Sell | TESLA INC | $2,016,023 | -9.0% | 8,057 | -4.8% | 0.61% | -9.6% |
| UNH | Buy | UNITEDHEALTH GROUP INC | $1,999,682 | +13.3% | 3,966 | +8.0% | 0.61% | +12.6% |
| ABT | Buy | ABBOTT LABS | $1,980,583 | +46.7% | 20,450 | +65.1% | 0.60% | +46.0% |
| VZ | Sell | VERIZON COMMUNICATIONS INC | $1,974,353 | -14.2% | 60,918 | -1.5% | 0.60% | -14.6% |
| BMY | Buy | BRISTOL-MYERS SQUIBB CO | $1,954,176 | -6.3% | 33,668 | +3.2% | 0.59% | -6.9% |
| GEM | Sell | GOLDMAN SACHS ETF TRactivebeta eme | $1,900,719 | -10.4% | 66,308 | -6.5% | 0.58% | -10.9% |
| Buy | BROOKFIELD CORPcl a ltd vt sh | $1,878,192 | -6.0% | 59,782 | +0.8% | 0.57% | -6.7% | |
| GOOG | Buy | ALPHABET INCcap stk cl c | $1,814,130 | +17.5% | 13,759 | +7.8% | 0.55% | +16.9% |
| COWZ | Sell | PACER FDS TRus cash cows 100 | $1,771,917 | +3.0% | 35,847 | -0.3% | 0.54% | +2.3% |
| NUE | Sell | NUCOR CORP | $1,747,993 | -6.7% | 11,180 | -2.2% | 0.53% | -7.3% |
| Buy | J P MORGAN EXCHANGE TRADED F | $1,709,367 | +11.5% | 38,499 | +13.5% | 0.52% | +10.9% | |
| Buy | WISDOMTREE TRfloatng rat trea | $1,693,949 | +41.9% | 33,664 | +41.9% | 0.52% | +40.7% | |
| CSCO | Buy | CISCO SYS INC | $1,684,213 | +18.8% | 31,328 | +14.3% | 0.51% | +18.0% |
| CVS | Sell | CVS HEALTH CORP | $1,649,978 | -19.5% | 23,632 | -20.3% | 0.50% | -19.9% |
| PLD | Buy | PROLOGIS INC. | $1,622,557 | -1.4% | 14,460 | +7.7% | 0.49% | -2.0% |
| RTX | Buy | RTX CORPORATION | $1,617,069 | -11.0% | 22,468 | +21.1% | 0.49% | -11.5% |
| ED | Buy | CONSOLIDATED EDISON INC | $1,596,508 | +0.4% | 18,665 | +6.1% | 0.49% | -0.2% |
| WPC | Buy | WP CAREY INC | $1,527,043 | -15.5% | 28,237 | +5.5% | 0.46% | -15.9% |
| IVV | Buy | ISHARES TRcore s&p500 etf | $1,493,987 | +7.8% | 3,479 | +11.9% | 0.45% | +7.1% |
| APD | Buy | AIR PRODS & CHEMS INC | $1,430,320 | +109.0% | 5,047 | +120.9% | 0.44% | +107.1% |
| QCOM | Sell | QUALCOMM INC | $1,413,958 | -8.0% | 12,731 | -1.4% | 0.43% | -8.7% |
| LMT | Buy | LOCKHEED MARTIN CORP | $1,410,094 | -3.5% | 3,448 | +8.6% | 0.43% | -4.0% |
| GSSC | Buy | GOLDMAN SACHS ETF TRactivebeta us | $1,352,743 | -0.1% | 24,221 | +3.3% | 0.41% | -0.7% |
| AVGO | Buy | BROADCOM INC | $1,343,281 | +255.2% | 1,617 | +270.9% | 0.41% | +252.6% |
| Sell | SHELL PLCspon ads | $1,340,437 | +2.7% | 20,820 | -3.7% | 0.41% | +2.3% | |
| MCD | Buy | MCDONALDS CORP | $1,312,985 | -10.2% | 4,984 | +1.8% | 0.40% | -10.7% |
| NEE | Buy | NEXTERA ENERGY INC | $1,281,957 | -17.4% | 22,377 | +7.0% | 0.39% | -17.9% |
| BAC | Buy | BANK AMERICA CORP | $1,271,295 | -0.7% | 46,432 | +4.0% | 0.39% | -1.3% |
| BA | Buy | BOEING CO | $1,244,179 | -5.6% | 6,491 | +4.0% | 0.38% | -6.2% |
| RDVY | Sell | FIRST TR EXCHANGE-TRADED FDrisng divd achiv | $1,240,816 | -10.2% | 27,004 | -7.9% | 0.38% | -10.9% |
| TDTT | Buy | FLEXSHARES TRiboxx 3r targt | $1,228,270 | +8.7% | 52,966 | +10.3% | 0.37% | +8.1% |
| SPGP | Sell | INVESCO EXCHANGE TRADED FD Ts&p 500 garp etf | $1,227,493 | -7.3% | 13,453 | -7.7% | 0.37% | -7.9% |
| JQUA | Buy | J P MORGAN EXCHANGE TRADED Fus qualty fctr | $1,220,263 | +6.5% | 28,201 | +9.0% | 0.37% | +5.7% |
| WM | Buy | WASTE MGMT INC DEL | $1,211,321 | +154.3% | 7,946 | +189.3% | 0.37% | +152.7% |
| AVDE | Sell | AMERICAN CENTY ETF TRintl eqt etf | $1,206,979 | -4.6% | 21,689 | -1.6% | 0.37% | -5.2% |
| FBHS | Sell | FORTUNE BRANDS INNOVATIONS I | $1,124,785 | -43.0% | 18,095 | -34.0% | 0.34% | -43.4% |
| DGRO | Sell | ISHARES TRcore div grwth | $1,107,114 | -14.1% | 22,352 | -10.6% | 0.34% | -14.7% |
| AMT | Buy | AMERICAN TOWER CORP NEW | $1,103,788 | -13.5% | 6,712 | +2.0% | 0.34% | -14.1% |
| IQV | IQVIA HLDGS INC | $1,101,800 | -12.5% | 5,600 | 0.0% | 0.34% | -13.0% | |
| Buy | FIRST TR EXCHANGE-TRADED FDcboe vest rising | $1,099,696 | -2.0% | 52,193 | +2.2% | 0.34% | -2.6% | |
| GUNR | Sell | FLEXSHARES TRmornstar upstr | $1,094,373 | -0.4% | 27,061 | -1.3% | 0.33% | -0.9% |
| PEP | Buy | PEPSICO INC | $1,090,666 | -6.3% | 6,437 | +2.5% | 0.33% | -6.7% |
| CMPR | CIMPRESS PLC | $1,078,154 | +17.7% | 15,400 | 0.0% | 0.33% | +17.1% | |
| BEP | Buy | BROOKFIELD RENEWABLE PARTNERpartnership unit | $1,070,129 | -26.3% | 49,224 | +0.0% | 0.33% | -26.6% |
| BRKA | BERKSHIRE HATHAWAY INC DELcl a | $1,062,954 | +2.6% | 2 | 0.0% | 0.32% | +1.9% | |
| TSCO | Sell | TRACTOR SUPPLY CO | $1,054,311 | -14.3% | 5,192 | -6.7% | 0.32% | -14.9% |
| SCHG | SCHWAB STRATEGIC TRus lcap gr etf | $1,038,442 | -3.0% | 14,280 | 0.0% | 0.32% | -3.7% | |
| BRKB | Buy | BERKSHIRE HATHAWAY INC DELcl b new | $1,031,283 | +3.0% | 2,944 | +0.3% | 0.31% | +2.6% |
| GLD | SPDR GOLD TR | $1,020,985 | -3.8% | 5,955 | 0.0% | 0.31% | -4.3% | |
| ANTM | Buy | ELEVANCE HEALTH INC | $1,022,641 | +10.1% | 2,349 | +12.3% | 0.31% | +9.5% |
| BLK | Buy | BLACKROCK INC | $1,006,585 | +5.1% | 1,557 | +12.3% | 0.31% | +4.4% |
| DIS | Buy | DISNEY WALT CO | $998,175 | +0.0% | 12,316 | +10.2% | 0.30% | -0.7% |
| FANG | Buy | DIAMONDBACK ENERGY INC | $999,131 | +46.9% | 6,451 | +24.6% | 0.30% | +46.2% |
| UPS | Buy | UNITED PARCEL SERVICE INCcl b | $989,719 | -1.1% | 6,350 | +13.8% | 0.30% | -1.6% |
| T | Buy | AT&T INC | $985,445 | +0.8% | 65,610 | +7.1% | 0.30% | +0.3% |
| HSY | Buy | HERSHEY CO | $980,807 | -11.8% | 4,902 | +10.1% | 0.30% | -12.4% |
| EPS | WISDOMTREE TRus largecap fund | $963,038 | -2.1% | 21,050 | 0.0% | 0.29% | -2.7% | |
| COST | COSTCO WHSL CORP NEW | $964,387 | +4.9% | 1,707 | 0.0% | 0.29% | +4.3% | |
| NTSX | WISDOMTREE TRus efficient cor | $947,416 | -5.7% | 27,100 | 0.0% | 0.29% | -6.5% | |
| ICVT | ISHARES TRconv bd etf | $932,078 | -2.8% | 12,560 | 0.0% | 0.28% | -3.4% | |
| IBN | Sell | ICICI BANK LIMITEDadr | $923,644 | -1.7% | 39,950 | -1.8% | 0.28% | -2.4% |
| Buy | GOLDMAN SACHS ETF TRactivebeta wrld | $918,191 | -0.6% | 22,972 | +2.8% | 0.28% | -1.4% | |
| CWB | SPDR SER TRbbg conv sec etf | $901,740 | -3.1% | 13,300 | 0.0% | 0.27% | -3.9% | |
| PEG | PUBLIC SVC ENTERPRISE GRP IN | $879,373 | -9.1% | 15,452 | 0.0% | 0.27% | -9.5% | |
| VIG | Sell | VANGUARD SPECIALIZED FUNDSdiv app etf | $878,393 | -11.4% | 5,654 | -7.3% | 0.27% | -11.9% |
| ATR | New | APTARGROUP INC | $875,280 | – | 7,000 | +100.0% | 0.27% | – |
| QLV | Sell | FLEXSHARES TRus qt lw vlty | $874,905 | -10.3% | 16,981 | -7.0% | 0.27% | -11.0% |
| BNDC | Buy | FLEXSHARES TRcre slct bd fd | $855,061 | +14.8% | 40,363 | +19.9% | 0.26% | +14.0% |
| PM | Buy | PHILIP MORRIS INTL INC | $847,292 | +58.3% | 9,152 | +66.9% | 0.26% | +57.3% |
| ODFL | New | OLD DOMINION FREIGHT LINE IN | $843,238 | – | 2,061 | +100.0% | 0.26% | – |
| UNP | UNION PAC CORP | $838,956 | -0.5% | 4,120 | 0.0% | 0.26% | -1.2% | |
| LRCX | Sell | LAM RESEARCH CORP | $837,991 | -10.9% | 1,337 | -8.6% | 0.26% | -11.5% |
| GTIP | Buy | GOLDMAN SACHS ETF TRaccess inflati | $834,881 | +5.2% | 17,654 | +9.2% | 0.25% | +4.5% |
| BX | Sell | BLACKSTONE INC | $824,807 | +13.1% | 7,698 | -1.8% | 0.25% | +12.6% |
| LOW | Buy | LOWES COS INC | $782,310 | +1.1% | 3,764 | +9.7% | 0.24% | +0.4% |
| FDX | Buy | FEDEX CORP | $770,917 | +34.6% | 2,910 | +26.0% | 0.24% | +34.3% |
| GBIL | Sell | GOLDMAN SACHS ETF TRacces treasury | $771,948 | -51.9% | 7,711 | -51.9% | 0.24% | -52.1% |
| SPTL | Buy | SPDR SER TRportfolio ln tsr | $769,568 | +6.5% | 29,429 | +21.7% | 0.23% | +5.9% |
| TMO | Buy | THERMO FISHER SCIENTIFIC INC | $753,732 | +19.4% | 1,489 | +23.1% | 0.23% | +18.7% |
| AVUV | Sell | AMERICAN CENTY ETF TRus sml cp valu | $727,621 | -5.9% | 9,334 | -6.3% | 0.22% | -6.8% |
| ACN | New | ACCENTURE PLC IRELAND | $724,780 | – | 2,360 | +100.0% | 0.22% | – |
| FTCS | Sell | FIRST TR EXCHANGE-TRADED FDcap strength etf | $703,850 | -3.9% | 9,559 | -2.0% | 0.21% | -4.5% |
| DKS | Buy | DICKS SPORTING GOODS INC | $673,847 | -5.7% | 6,206 | +14.9% | 0.20% | -6.4% |
| VUG | VANGUARD INDEX FDSgrowth etf | $669,883 | -3.8% | 2,460 | 0.0% | 0.20% | -4.2% | |
| ORCL | Buy | ORACLE CORP | $666,871 | +7.8% | 6,296 | +21.3% | 0.20% | +7.4% |
| HYGV | Buy | FLEXSHARES TRhig yld vl etf | $651,749 | +3.6% | 16,392 | +5.3% | 0.20% | +2.6% |
| NGG | Buy | NATIONAL GRID PLCsponsored adr ne | $632,887 | -8.9% | 10,442 | +1.2% | 0.19% | -9.4% |
| XSOE | Sell | WISDOMTREE TRem ex st-owned | $631,279 | -5.9% | 23,670 | -1.4% | 0.19% | -6.3% |
| FIXD | Buy | FIRST TR EXCHNG TRADED FD VItcw opportunis | $628,301 | +0.3% | 14,940 | +5.3% | 0.19% | -0.5% |
| GILD | Buy | GILEAD SCIENCES INC | $623,609 | +28.3% | 8,321 | +32.0% | 0.19% | +27.5% |
| Buy | GOLDMAN SACHS ETF TRaccess emng mkts | $616,147 | +5.2% | 16,100 | +10.4% | 0.19% | +4.5% | |
| VO | Sell | VANGUARD INDEX FDSmid cap etf | $603,702 | -13.5% | 2,899 | -8.6% | 0.18% | -14.0% |
| MS | Buy | MORGAN STANLEY | $590,544 | +82.8% | 7,231 | +91.1% | 0.18% | +81.8% |
| QDEF | Sell | FLEXSHARES TRqlt div def idx | $585,778 | -10.9% | 10,830 | -7.9% | 0.18% | -11.4% |
| INTC | Buy | INTEL CORP | $573,748 | +25.8% | 16,139 | +18.4% | 0.18% | +25.0% |
| GS | Sell | GOLDMAN SACHS GROUP INC | $574,660 | -5.0% | 1,776 | -5.3% | 0.18% | -5.4% |
| Buy | FIRST TR EXCHANGE-TRADED FDgrowth strength | $569,429 | +65.9% | 23,958 | +63.9% | 0.17% | +64.8% | |
| IGIB | Buy | ISHARES TR | $569,692 | +24.6% | 11,710 | +29.5% | 0.17% | +23.6% |
| MO | Buy | ALTRIA GROUP INC | $567,594 | +51.7% | 13,498 | +63.5% | 0.17% | +51.8% |
| AMGN | Buy | AMGEN INC | $557,470 | +83.7% | 2,074 | +51.7% | 0.17% | +82.8% |
| BKLC | BNY MELLON ETF TRUSTus lrg cp core | $543,915 | -2.8% | 6,715 | 0.0% | 0.16% | -3.5% | |
| BIPC | Buy | BROOKFIELD INFRASTRUCTURE CO | $535,962 | -22.0% | 15,166 | +0.6% | 0.16% | -22.4% |
| BEN | FRANKLIN RESOURCES INC | $537,073 | -8.0% | 21,850 | 0.0% | 0.16% | -8.9% | |
| F | Buy | FORD MTR CO DEL | $536,317 | -6.5% | 43,182 | +13.9% | 0.16% | -7.4% |
| SLV | ISHARES SILVER TRishares | $521,823 | -2.6% | 25,655 | 0.0% | 0.16% | -3.0% | |
| IRM | Buy | IRON MTN INC DEL | $520,323 | +4.6% | 8,752 | +0.0% | 0.16% | +3.9% |
| QQEW | Buy | FIRST TR NAS100 EQ WEIGHTED | $520,418 | +24.7% | 5,005 | +28.2% | 0.16% | +23.4% |
| ADBE | Buy | ADOBE INC | $509,900 | +9.8% | 1,000 | +5.3% | 0.16% | +9.2% |
| GLW | Sell | CORNING INC | $498,185 | -55.0% | 16,350 | -48.3% | 0.15% | -55.2% |
| TLTD | Sell | FLEXSHARES TRm star dev mkt | $496,207 | -10.7% | 7,933 | -7.4% | 0.15% | -11.2% |
| BROOKFIELD ASSET MANAGMT LTD | $495,958 | +2.4% | 14,813 | 0.0% | 0.15% | +2.0% | ||
| FVD | Sell | FIRST TR VALUE LINE DIVID IN | $494,967 | -11.4% | 13,238 | -5.0% | 0.15% | -11.7% |
| IHDG | Sell | WISDOMTREE TRitl hdg qtly div | $494,570 | -25.2% | 12,766 | -22.4% | 0.15% | -25.7% |
| DG | New | DOLLAR GEN CORP NEW | $489,642 | – | 4,628 | +100.0% | 0.15% | – |
| FDRR | FIDELITY COVINGTON TRUSTdivid etf risi | $489,966 | -4.7% | 12,320 | 0.0% | 0.15% | -5.1% | |
| New | J P MORGAN EXCHANGE TRADED Fnasdaq eqt prem | $485,513 | – | 10,345 | +100.0% | 0.15% | – | |
| BP | Buy | BP PLCsponsored adr | $482,507 | +13.4% | 12,462 | +3.3% | 0.15% | +13.1% |
| KMI | Sell | KINDER MORGAN INC DEL | $469,131 | -6.4% | 28,295 | -2.8% | 0.14% | -6.5% |
| AB | Buy | ALLIANCEBERNSTEIN HLDG L Punit ltd partn | $461,320 | -3.1% | 15,200 | +2.7% | 0.14% | -4.1% |
| RDIV | Sell | INVESCO EXCH TRADED FD TR IIs&p ultra divide | $456,837 | -13.1% | 12,282 | -8.6% | 0.14% | -13.7% |
| SHAG | Sell | WISDOMTREE TRyield enhanced | $452,307 | -17.7% | 9,772 | -17.0% | 0.14% | -17.9% |
| XYLD | New | GLOBAL X FDSs&p 500 covered | $451,046 | – | 11,598 | +100.0% | 0.14% | – |
| BND | Sell | VANGUARD BD INDEX FDStotal bnd mrkt | $444,363 | -5.4% | 6,369 | -1.5% | 0.14% | -6.2% |
| DOW | Buy | DOW INC | $440,399 | +8.3% | 8,542 | +11.9% | 0.13% | +8.1% |
| MMM | New | 3M CO | $435,821 | – | 4,655 | +100.0% | 0.13% | – |
| LMBS | FIRST TR EXCHANGE-TRADED FDfst low oppt eft | $432,718 | -0.9% | 9,160 | 0.0% | 0.13% | -1.5% | |
| ADM | ARCHER DANIELS MIDLAND CO | $433,740 | -0.2% | 5,751 | 0.0% | 0.13% | -0.8% | |
| OGS | Buy | ONE GAS INC | $427,842 | -10.2% | 6,266 | +1.1% | 0.13% | -11.0% |
| FDL | Sell | FIRST TR MORNINGSTAR DIVID L | $422,217 | -7.2% | 12,626 | -5.6% | 0.13% | -7.9% |
| NYCB | Sell | NEW YORK CMNTY BANCORP INC | $419,412 | -1.5% | 36,986 | -2.3% | 0.13% | -1.5% |
| MOAT | New | VANECK ETF TRUSTmrngstr wde moat | $418,963 | – | 5,524 | +100.0% | 0.13% | – |
| VTI | Buy | VANGUARD INDEX FDStotal stk mkt | $408,516 | -3.5% | 1,923 | +0.1% | 0.12% | -4.6% |
| C | Sell | CITIGROUP INC | $396,329 | -15.1% | 9,636 | -4.9% | 0.12% | -15.4% |
| CCI | Buy | CROWN CASTLE INC | $393,918 | +8.8% | 4,280 | +34.8% | 0.12% | +8.1% |
| KO | Sell | COCA COLA CO | $392,114 | -8.9% | 7,005 | -2.0% | 0.12% | -9.8% |
| NRK | NUVEEN NEW YORK AMT QLT MUNI | $381,317 | -8.7% | 40,351 | 0.0% | 0.12% | -9.4% | |
| NFLX | NETFLIX INC | $367,027 | -14.3% | 972 | 0.0% | 0.11% | -14.5% | |
| Sell | GSK PLCsponsored adr | $368,666 | +1.6% | 10,170 | -0.1% | 0.11% | +0.9% | |
| CCD | Buy | CALAMOS DYNAMIC CONV & INCOM | $369,369 | +22.5% | 19,816 | +42.9% | 0.11% | +21.7% |
| EFV | Buy | ISHARES TReafe value etf | $362,033 | +46.2% | 7,399 | +46.3% | 0.11% | +44.7% |
| DD | Buy | DUPONT DE NEMOURS INC | $359,956 | +34.6% | 4,826 | +28.9% | 0.11% | +34.1% |
| TLT | Buy | ISHARES TR20 yr tr bd etf | $353,873 | +0.8% | 3,990 | +17.0% | 0.11% | +0.9% |
| LQD | Buy | ISHARES TRiboxx inv cp etf | $355,234 | -5.2% | 3,482 | +0.5% | 0.11% | -6.1% |
| PRU | Buy | PRUDENTIAL FINL INC | $349,268 | +17.1% | 3,681 | +8.9% | 0.11% | +16.5% |
| IWR | ISHARES TRrus mid cap etf | $346,250 | -5.2% | 5,000 | 0.0% | 0.10% | -6.2% | |
| IQDY | New | FLEXSHARES TRint qltdvdynam | $338,365 | – | 13,476 | +100.0% | 0.10% | – |
| AXP | Sell | AMERICAN EXPRESS CO | $335,964 | -32.4% | 2,252 | -21.0% | 0.10% | -32.9% |
| GIGB | Sell | GOLDMAN SACHS ETF TRaccess invt gr | $331,940 | -5.5% | 7,682 | -1.0% | 0.10% | -6.5% |
| RSP | INVESCO EXCHANGE TRADED FD Ts&p500 eql wgt | $318,094 | -5.3% | 2,245 | 0.0% | 0.10% | -5.8% | |
| CAT | Sell | CATERPILLAR INC | $313,950 | +2.1% | 1,150 | -8.0% | 0.10% | +2.1% |
| KNG | Buy | FIRST TR EXCHANGE-TRADED FDft cboe vest s&p | $311,525 | +12.1% | 6,311 | +20.0% | 0.10% | +11.8% |
| AIRR | New | FIRST TR EXCHANGE-TRADED FDrba indl etf | $304,946 | – | 5,919 | +100.0% | 0.09% | – |
| Sell | GENERAL ELECTRIC CO | $303,128 | -10.8% | 2,742 | -11.3% | 0.09% | -11.5% | |
| EFG | Sell | ISHARES TReafe grwth etf | $300,901 | -21.3% | 3,487 | -13.0% | 0.09% | -21.4% |
| DFUS | New | DIMENSIONAL ETF TRUSTus equity etf | $302,342 | – | 6,495 | +100.0% | 0.09% | – |
| GINN | GOLDMAN SACHS ETF TRinnovat eq etf | $293,839 | -4.9% | 6,291 | 0.0% | 0.09% | -6.3% | |
| BEPC | Sell | BROOKFIELD RENEWABLE CORPcl a sub vtg | $289,860 | -26.5% | 12,108 | -3.0% | 0.09% | -27.3% |
| EXPD | EXPEDITORS INTL WASH INC | $286,575 | -5.4% | 2,500 | 0.0% | 0.09% | -6.5% | |
| KHC | New | KRAFT HEINZ CO | $280,894 | – | 8,350 | +100.0% | 0.08% | – |
| OXY | Buy | OCCIDENTAL PETE CORP | $275,379 | +11.4% | 4,244 | +0.9% | 0.08% | +10.5% |
| QUAL | Sell | ISHARES TRmsci usa qlt fct | $268,327 | -12.2% | 2,036 | -10.2% | 0.08% | -12.8% |
| VB | Sell | VANGUARD INDEX FDSsmall cp etf | $270,937 | -5.9% | 1,433 | -1.0% | 0.08% | -6.8% |
| TTE | New | TOTALENERGIES SEsponsored ads | $266,787 | – | 4,057 | +100.0% | 0.08% | – |
| XLF | Sell | SELECT SECTOR SPDR TRfinancial | $265,414 | -3.4% | 8,002 | -1.8% | 0.08% | -3.6% |
| ITW | Sell | ILLINOIS TOOL WKS INC | $266,008 | -15.9% | 1,155 | -8.7% | 0.08% | -16.5% |
| JUST | Sell | GOLDMAN SACHS ETF TRjust us lrg cp | $262,976 | -27.5% | 4,320 | -24.7% | 0.08% | -27.9% |
| COP | Buy | CONOCOPHILLIPS | $257,717 | +15.8% | 2,151 | +0.1% | 0.08% | +14.7% |
| CPER | UNITED STS COMMODITY INDEX Fcm rep copp fd | $248,616 | -0.8% | 10,800 | 0.0% | 0.08% | -1.3% | |
| VCSH | Sell | VANGUARD SCOTTSDALE FDSshrt trm corp bd | $246,436 | -7.3% | 3,280 | -6.6% | 0.08% | -7.4% |
| SPHD | Sell | INVESCO EXCH TRADED FD TR IIs&p500 hdl vol | $241,643 | -6.7% | 6,166 | -1.5% | 0.07% | -6.3% |
| PSA | New | PUBLIC STORAGE | $239,803 | – | 910 | +100.0% | 0.07% | – |
| PEY | Sell | INVESCO EXCHANGE TRADED FD Thig yld eq div | $236,833 | -2.5% | 12,341 | -2.3% | 0.07% | -2.7% |
| DVN | New | DEVON ENERGY CORP NEW | $233,730 | – | 4,900 | +100.0% | 0.07% | – |
| SPY | Buy | SPDR S&P 500 ETF TRtr unit | $234,687 | -1.8% | 549 | +1.9% | 0.07% | -2.7% |
| SCHO | SCHWAB STRATEGIC TRsht tm us tres | $231,069 | -0.4% | 4,825 | 0.0% | 0.07% | -1.4% | |
| HES | HESS CORP | $229,500 | +12.5% | 1,500 | 0.0% | 0.07% | +12.9% | |
| CAH | Sell | CARDINAL HEALTH INC | $225,732 | -33.7% | 2,600 | -27.8% | 0.07% | -33.7% |
| BIIB | New | BIOGEN INC | $224,884 | – | 875 | +100.0% | 0.07% | – |
| SBUX | Buy | STARBUCKS CORP | $221,074 | -3.9% | 2,422 | +4.3% | 0.07% | -4.3% |
| HPE | Buy | HEWLETT PACKARD ENTERPRISE C | $218,931 | +5.0% | 12,604 | +1.5% | 0.07% | +4.7% |
| BNTX | Sell | BIONTECH SEsponsored ads | $217,280 | -32.9% | 2,000 | -33.3% | 0.07% | -33.3% |
| NVO | New | NOVO-NORDISK A Sadr | $218,256 | – | 2,400 | +100.0% | 0.07% | – |
| QQQ | INVESCO QQQ TRunit ser 1 | $210,497 | -3.0% | 587 | 0.0% | 0.06% | -3.0% | |
| BBUS | J P MORGAN EXCHANGE TRADED Fbetabuildrs us | $211,970 | -3.3% | 2,750 | 0.0% | 0.06% | -4.5% | |
| CTVA | New | CORTEVA INC | $211,649 | – | 4,137 | +100.0% | 0.06% | – |
| GM | GENERAL MTRS CO | $207,711 | -14.5% | 6,300 | 0.0% | 0.06% | -14.9% | |
| NNY | Buy | NUVEEN N Y MUN VALUE FD | $207,336 | -4.9% | 25,884 | +0.3% | 0.06% | -6.0% |
| MDLZ | MONDELEZ INTL INCcl a | $208,200 | -4.9% | 3,000 | 0.0% | 0.06% | -6.0% | |
| NFG | NATIONAL FUEL GAS CO | $202,449 | +1.1% | 3,900 | 0.0% | 0.06% | +1.6% | |
| TPL | New | TEXAS PACIFIC LAND CORPORATI | $200,592 | – | 110 | +100.0% | 0.06% | – |
| Sell | FIRST TR EXCHANGE-TRADED FDlimited duration | $195,578 | -12.3% | 10,635 | -11.2% | 0.06% | -13.2% | |
| ET | Buy | ENERGY TRANSFER L P | $169,408 | +12.0% | 12,075 | +1.4% | 0.05% | +13.0% |
| TGNA | New | TEGNA INC | $164,641 | – | 11,300 | +100.0% | 0.05% | – |
| VTRS | New | VIATRIS INC | $125,261 | – | 12,704 | +100.0% | 0.04% | – |
| ENX | Buy | EATON VANCE NEW YORK MUN BD | $113,700 | -11.7% | 13,716 | +0.2% | 0.04% | -10.3% |
| New | ARCHER AVIATION INC | $86,435 | – | 17,082 | +100.0% | 0.03% | – | |
| Sell | HALEON PLCspon ads | $83,375 | -9.8% | 10,009 | -9.3% | 0.02% | -10.7% | |
| EXG | Sell | EATON VANCE TAX-MANAGED GLOB | $75,539 | -8.7% | 10,250 | -1.9% | 0.02% | -8.0% |
| PNI | Buy | PIMCO NEW YORK MUN FD II | $69,452 | -15.2% | 10,818 | +0.3% | 0.02% | -16.0% |
| CHPT | CHARGEPOINT HOLDINGS INC | $64,610 | -43.5% | 13,000 | 0.0% | 0.02% | -42.9% | |
| EBS | EMERGENT BIOSOLUTIONS INC | $34,000 | -53.7% | 10,000 | 0.0% | 0.01% | -54.5% | |
| TRV | Exit | TRAVELERS COMPANIES INC | $0 | – | -1,200 | -100.0% | -0.06% | – |
| D | Exit | DOMINION ENERGY INC | $0 | – | -4,185 | -100.0% | -0.07% | – |
| AMD | Exit | ADVANCED MICRO DEVICES INC | $0 | – | -1,935 | -100.0% | -0.07% | – |
| Exit | COHERENT CORP | $0 | – | -4,644 | -100.0% | -0.07% | – | |
| MRNA | Exit | MODERNA INC | $0 | – | -1,925 | -100.0% | -0.07% | – |
| KR | Exit | KROGER CO | $0 | – | -5,400 | -100.0% | -0.08% | – |
| IYW | Exit | ISHARES TRu.s. tech etf | $0 | – | -2,577 | -100.0% | -0.09% | – |
| IEMG | Exit | ISHARES INCcore msci emkt | $0 | – | -5,779 | -100.0% | -0.09% | – |
| PWR | Exit | QUANTA SVCS INC | $0 | – | -1,500 | -100.0% | -0.09% | – |
| INSP | Exit | INSPIRE MED SYS INC | $0 | – | -1,000 | -100.0% | -0.10% | – |
| TSN | Exit | TYSON FOODS INCcl a | $0 | – | -10,645 | -100.0% | -0.17% | – |
| SEE | Exit | SEALED AIR CORP NEW | $0 | – | -15,098 | -100.0% | -0.18% | – |
| HAS | Exit | HASBRO INC | $0 | – | -11,734 | -100.0% | -0.23% | – |
| TER | Exit | TERADYNE INC | $0 | – | -7,057 | -100.0% | -0.24% | – |
| AAP | Exit | ADVANCE AUTO PARTS INC | $0 | – | -11,951 | -100.0% | -0.26% | – |
Original filings
The following EDGAR filing(s) were analyzed to create this report:
- View 13F-HR filed 2023-11-08
Top long-term holdings
| Name | Quarters owned | Latest quarter owned | Max weighting |
|---|---|---|---|
| APPLE INC COM | 9 | Q3 2023 | 5.6% |
| MICROSOFT CORP COM | 9 | Q3 2023 | 4.3% |
| MASTERCARD INCORPORATED | 9 | Q3 2023 | 2.6% |
| VISA INC COM CL A | 9 | Q3 2023 | 2.5% |
| ABBVIE INC COM | 9 | Q3 2023 | 2.3% |
| BROOKFIELD INFRASTRUCTURE PARTNERS LP LTD PARTNERSHIP INT UNIT ISINBMG162521014 | 9 | Q3 2023 | 2.1% |
| JP MORGAN CHASE & CO COM ISIN#US46625H1005 | 9 | Q3 2023 | 1.7% |
| NIKE INC CL B | 9 | Q3 2023 | 2.0% |
| HOME DEPOT INC COM | 9 | Q3 2023 | 1.6% |
| NVIDIA CORPORATION | 9 | Q3 2023 | 2.0% |
View Herold Advisors, Inc.'s complete holdings history.
Latest filings
| Type | Filed |
|---|---|
| 13F-HR | 2024-02-02 |
| 13F-HR | 2023-11-08 |
| 13F-HR | 2023-07-17 |
| 13F-HR | 2023-04-19 |
| 13F-HR | 2023-02-14 |
| 13F-HR | 2022-11-08 |
| 13F-HR | 2022-07-15 |
| 13F-HR | 2022-05-09 |
| 13F-HR | 2022-01-20 |
| 13F-HR | 2021-11-03 |
View Herold Advisors, Inc.'s complete filings history.
All filings
- Holdings (13F-HR)
- Significant ownership (13-D/G)
- Insider transactions (4, 5, 6)
- Events (8-K)
- Shareholder votes (proxy)
View complete filings history.