$91.3 Million is the total value of Holland Advisory Services, Inc.'s 43 reported holdings in Q1 2024. The portfolio turnover from Q4 2023 to Q1 2024 was 7.5% .
| Value | Shares | ↓ Weighting | ||||||
|---|---|---|---|---|---|---|---|---|
| IVV | Sell | ISHARES TRcore s&p500 etf | $20,663,541 | +3.6% | 39,304 | -5.9% | 22.64% | -0.8% |
| COWZ | Buy | PACER FDS TRus cash cows 100 | $13,187,592 | +19.7% | 226,942 | +7.1% | 14.45% | +14.5% |
| ICOW | Buy | PACER FDS TRdeveloped mrkt | $11,510,928 | +8.0% | 360,279 | +5.6% | 12.61% | +3.4% |
| IJH | Buy | ISHARES TRcore s&p mcp etf | $11,106,526 | +7.3% | 182,854 | +389.7% | 12.17% | +2.7% |
| VCIT | Sell | VANGUARD SCOTTSDALE FDSint-term corp | $8,119,771 | -19.8% | 100,854 | -19.0% | 8.90% | -23.3% |
| CALF | Sell | PACER FDS TRpacer us small | $7,062,955 | +1.0% | 143,673 | -1.3% | 7.74% | -3.3% |
| VTI | Sell | VANGUARD INDEX FDStotal stk mkt | $1,737,770 | +8.0% | 6,686 | -1.5% | 1.90% | +3.3% |
| MSFT | Buy | MICROSOFT CORP | $1,505,965 | +12.9% | 3,579 | +0.9% | 1.65% | +8.0% |
| AAPL | Sell | APPLE INC | $1,331,950 | -13.8% | 7,767 | -3.2% | 1.46% | -17.5% |
| IJR | Sell | ISHARES TRcore s&p scp etf | $1,054,603 | -1.6% | 9,542 | -3.7% | 1.16% | -5.9% |
| IWP | Sell | ISHARES TRrus md cp gr etf | $1,023,172 | -2.0% | 8,964 | -10.3% | 1.12% | -6.3% |
| IEFA | Sell | ISHARES TRcore msci eafe | $831,274 | +3.1% | 11,200 | -2.3% | 0.91% | -1.3% |
| PM | Buy | PHILIP MORRIS INTL INC | $744,276 | -1.2% | 8,124 | +1.4% | 0.82% | -5.4% |
| JPM | Buy | JPMORGAN CHASE & CO | $719,157 | +18.1% | 3,590 | +0.3% | 0.79% | +13.1% |
| MCD | Buy | MCDONALDS CORP | $708,415 | -4.7% | 2,513 | +0.3% | 0.78% | -8.8% |
| BRO | Buy | BROWN & BROWN INC | $642,411 | +23.3% | 7,338 | +0.1% | 0.70% | +17.9% |
| XOM | Buy | EXXON MOBIL CORP | $642,013 | +16.6% | 5,523 | +0.3% | 0.70% | +11.6% |
| MDLZ | Buy | MONDELEZ INTL INCcl a | $616,546 | -2.7% | 8,808 | +0.7% | 0.68% | -6.9% |
| PG | Buy | PROCTER AND GAMBLE CO | $606,751 | +11.0% | 3,740 | +0.3% | 0.66% | +6.2% |
| VTV | Buy | VANGUARD INDEX FDSvalue etf | $493,374 | +9.6% | 3,029 | +0.6% | 0.54% | +5.0% |
| QQQ | Sell | INVESCO QQQ TRunit ser 1 | $432,910 | -8.0% | 975 | -15.1% | 0.47% | -12.1% |
| WMT | Buy | WALMART INC | $423,095 | +14.9% | 7,032 | +201.2% | 0.46% | +10.0% |
| IWS | Sell | ISHARES TRrus mdcp val etf | $397,057 | -4.1% | 3,168 | -11.0% | 0.44% | -8.2% |
| JNJ | Buy | JOHNSON & JOHNSON | $390,490 | +1.4% | 2,468 | +0.4% | 0.43% | -2.9% |
| AMGN | Buy | AMGEN INC | $380,642 | -1.0% | 1,339 | +0.3% | 0.42% | -5.2% |
| IVW | Buy | ISHARES TRs&p 500 grwt etf | $342,517 | +12.5% | 4,056 | +0.1% | 0.38% | +7.4% |
| HUBB | HUBBELL INC | $336,078 | +26.2% | 810 | 0.0% | 0.37% | +20.7% | |
| MO | Buy | ALTRIA GROUP INC | $329,303 | +10.8% | 7,549 | +2.5% | 0.36% | +6.2% |
| VIG | VANGUARD SPECIALIZED FUNDSdiv app etf | $325,046 | +7.2% | 1,780 | 0.0% | 0.36% | +2.6% | |
| CMCSA | Buy | COMCAST CORP NEWcl a | $321,833 | -0.9% | 7,424 | +0.2% | 0.35% | -5.1% |
| CAT | Buy | CATERPILLAR INC | $315,546 | +24.7% | 861 | +0.6% | 0.35% | +19.3% |
| IWO | Buy | ISHARES TRrus 2000 grw etf | $287,369 | +7.5% | 1,061 | +0.1% | 0.32% | +2.9% |
| CCL | Sell | CARNIVAL CORPunit 99/99/9999 | $283,848 | -21.0% | 17,371 | -10.3% | 0.31% | -24.3% |
| DIS | New | DISNEY WALT CO | $270,705 | – | 2,212 | +100.0% | 0.30% | – |
| XLF | SELECT SECTOR SPDR TRfinancial | $268,304 | +12.0% | 6,370 | 0.0% | 0.29% | +7.3% | |
| VBR | Sell | VANGUARD INDEX FDSsm cp val etf | $263,723 | +3.0% | 1,374 | -3.4% | 0.29% | -1.4% |
| IJJ | Buy | ISHARES TRs&p mc 400vl etf | $245,576 | +4.1% | 2,076 | +0.3% | 0.27% | -0.4% |
| IBM | Buy | INTERNATIONAL BUSINESS MACHS | $238,073 | +17.6% | 1,247 | +0.7% | 0.26% | +12.5% |
| BA | Buy | BOEING CO | $232,327 | -15.3% | 1,204 | +14.4% | 0.26% | -18.8% |
| V | Buy | VISA INC | $231,789 | +8.0% | 831 | +0.8% | 0.25% | +3.3% |
| MRK | New | MERCK & CO INC | $211,306 | – | 1,601 | +100.0% | 0.23% | – |
| CSCO | Buy | CISCO SYS INC | $211,192 | +4.0% | 4,231 | +5.3% | 0.23% | -0.4% |
| HD | New | HOME DEPOT INC | $209,866 | – | 547 | +100.0% | 0.23% | – |
Original filings
The following EDGAR filing(s) were analyzed to create this report:
- View 13F-HR filed 2024-04-10
Top long-term holdings
| Name | Quarters owned | Latest quarter owned | Max weighting |
|---|---|---|---|
| ISHARES TR | 11 | Q2 2024 | 25.4% |
| ISHARES TR | 11 | Q2 2024 | 24.9% |
| ISHARES TR | 11 | Q2 2024 | 18.4% |
| ISHARES TR | 11 | Q2 2024 | 13.8% |
| ISHARES TR | 11 | Q2 2024 | 10.5% |
| VANGUARD INDEX FDS | 11 | Q2 2024 | 7.5% |
| VANGUARD INDEX FDS | 11 | Q2 2024 | 2.2% |
| ISHARES TR | 11 | Q2 2024 | 4.3% |
| APPLE INC | 11 | Q2 2024 | 2.1% |
| VANGUARD INDEX FDS | 11 | Q2 2024 | 3.8% |
View Holland Advisory Services, Inc.'s complete holdings history.
Latest filings
| Type | Filed |
|---|---|
| 13F-HR | 2024-07-16 |
| 13F-HR | 2024-04-10 |
| 13F-HR | 2024-01-22 |
| 13F-HR | 2023-10-18 |
| 13F-HR | 2023-07-20 |
| 13F-HR | 2023-04-17 |
| 13F-HR | 2023-01-19 |
| 13F-HR | 2022-10-11 |
| 13F-HR | 2022-07-12 |
| 13F-HR | 2022-04-07 |
View Holland Advisory Services, Inc.'s complete filings history.
All filings
- Holdings (13F-HR)
- Significant ownership (13-D/G)
- Insider transactions (4, 5, 6)
- Events (8-K)
- Shareholder votes (proxy)
View complete filings history.