$175 Million is the total value of HERON FINANCIAL GROUP, LLC's 143 reported holdings in Q2 2021. The portfolio turnover from Q1 2021 to Q2 2021 was 9.2% .
| Value | Shares | ↓ Weighting | ||||||
|---|---|---|---|---|---|---|---|---|
| VUG | Buy | VANGUARD INDEX FDSgrowth etf | $8,657,000 | +10.4% | 30,184 | +0.6% | 4.94% | +4.0% |
| VOO | Buy | VANGUARD INDEX FDS | $8,269,000 | +9.6% | 21,013 | +2.6% | 4.72% | +3.2% |
| EFAV | Buy | ISHARES TRmsci eafe min vl | $7,807,000 | +5.9% | 103,346 | +3.0% | 4.46% | -0.3% |
| VYM | Buy | VANGUARD WHITEHALL FDShigh div yld | $7,722,000 | +7.2% | 73,700 | +4.0% | 4.41% | +1.0% |
| IWR | Buy | ISHARES TRrus mid cap etf | $7,581,000 | +7.1% | 95,677 | +1.4% | 4.33% | +0.8% |
| IWP | Sell | ISHARES TRrus md cp gr etf | $7,166,000 | +7.6% | 63,300 | -1.2% | 4.09% | +1.3% |
| IJJ | Buy | ISHARES TRs&p mc 400vl etf | $7,097,000 | +3.1% | 67,373 | +0.9% | 4.05% | -2.9% |
| IWO | Buy | ISHARES TRrus 2000 grw etf | $6,500,000 | +3.9% | 20,856 | +1.7% | 3.71% | -2.2% |
| IWN | Sell | ISHARES TRrus 2000 val etf | $6,258,000 | -2.3% | 37,754 | -5.0% | 3.57% | -8.1% |
| PGX | Buy | INVESCO EXCH TRADED FD TR IIpfd etf | $6,067,000 | +10.7% | 395,994 | +8.4% | 3.46% | +4.2% |
| VB | Buy | VANGUARD INDEX FDSsmall cp etf | $6,034,000 | +4.6% | 26,782 | +0.9% | 3.45% | -1.5% |
| PFF | Sell | ISHARES TRpfd and incm sec | $4,187,000 | -3.3% | 106,455 | -5.5% | 2.39% | -8.9% |
| TFX | TELEFLEX INCORPORATED | $2,637,000 | -3.0% | 6,562 | 0.0% | 1.51% | -8.7% | |
| TMO | Sell | THERMO FISHER SCIENTIFIC INC | $2,583,000 | +9.9% | 5,121 | -0.6% | 1.48% | +3.4% |
| MS | Sell | MORGAN STANLEY | $2,551,000 | +14.5% | 27,822 | -2.3% | 1.46% | +7.8% |
| MSFT | Sell | MICROSOFT CORP | $2,476,000 | +7.0% | 9,141 | -4.2% | 1.41% | +0.8% |
| JPM | Buy | JPMORGAN CHASE & CO | $2,229,000 | +1.3% | 14,330 | +0.1% | 1.27% | -4.6% |
| PIE | Buy | INVESCO EXCH TRADED FD TR IIdwa emerg mkts | $2,184,000 | +12.7% | 79,871 | +0.0% | 1.25% | +6.0% |
| LYB | Buy | LYONDELLBASELL INDUSTRIES N | $1,964,000 | -1.0% | 19,094 | +1.6% | 1.12% | -6.7% |
| AAPL | Sell | APPLE INC | $1,798,000 | +6.6% | 13,131 | -4.2% | 1.03% | +0.4% |
| ITW | ILLINOIS TOOL WKS INC | $1,755,000 | +1.0% | 7,849 | 0.0% | 1.00% | -4.9% | |
| BRKB | Sell | BERKSHIRE HATHAWAY INC DELcl b new | $1,634,000 | +7.6% | 5,879 | -0.0% | 0.93% | +1.3% |
| VZ | Buy | VERIZON COMMUNICATIONS INC | $1,629,000 | +5.7% | 29,072 | +10.0% | 0.93% | -0.5% |
| AMZN | Sell | AMAZON COM INC | $1,579,000 | +3.2% | 459 | -5.2% | 0.90% | -2.8% |
| UNH | Sell | UNITEDHEALTH GROUP INC | $1,460,000 | +6.9% | 3,645 | -2.1% | 0.83% | +0.6% |
| JNJ | Buy | JOHNSON & JOHNSON | $1,448,000 | +4.9% | 8,788 | +3.6% | 0.83% | -1.3% |
| DTE | Buy | DTE ENERGY CO | $1,423,000 | +3.0% | 10,979 | +5.8% | 0.81% | -3.0% |
| NEE | Buy | NEXTERA ENERGY INC | $1,358,000 | +12.0% | 18,530 | +15.8% | 0.78% | +5.6% |
| JPEM | Buy | J P MORGAN EXCHANGE-TRADED Fdiv rtn em eqt | $1,356,000 | +9.5% | 22,869 | +4.8% | 0.78% | +3.2% |
| AON | Sell | AON PLC | $1,342,000 | +2.9% | 5,622 | -0.1% | 0.77% | -3.0% |
| HD | Buy | HOME DEPOT INC | $1,299,000 | +13.7% | 4,075 | +9.8% | 0.74% | +7.1% |
| ADBE | Sell | ADOBE SYSTEMS INCORPORATED | $1,267,000 | +17.1% | 2,163 | -3.4% | 0.72% | +10.4% |
| CSCO | Buy | CISCO SYS INC | $1,217,000 | +4.9% | 22,953 | +2.8% | 0.70% | -1.3% |
| MA | Buy | MASTERCARD INCORPORATEDcl a | $1,174,000 | +1.3% | 3,215 | +0.8% | 0.67% | -4.6% |
| XOM | EXXON MOBIL CORP | $1,169,000 | +10.0% | 18,530 | 0.0% | 0.67% | +3.6% | |
| COST | Buy | COSTCO WHSL CORP NEW | $1,137,000 | +27.5% | 2,874 | +14.3% | 0.65% | +20.0% |
| VLO | Sell | VALERO ENERGY CORP | $1,135,000 | +1.8% | 14,539 | -1.8% | 0.65% | -4.1% |
| FICO | Sell | FAIR ISAAC CORP | $1,032,000 | -2.3% | 2,053 | -2.6% | 0.59% | -8.1% |
| FDX | Sell | FEDEX CORP | $1,023,000 | +3.6% | 3,430 | -1.4% | 0.58% | -2.5% |
| EW | Buy | EDWARDS LIFESCIENCES CORP | $1,015,000 | +28.3% | 9,800 | +3.8% | 0.58% | +20.8% |
| SEE | Buy | SEALED AIR CORP NEW | $1,013,000 | +49.6% | 17,093 | +15.2% | 0.58% | +40.9% |
| PG | Buy | PROCTER AND GAMBLE CO | $962,000 | +3.7% | 7,132 | +3.2% | 0.55% | -2.5% |
| PYPL | Sell | PAYPAL HLDGS INC | $945,000 | +14.7% | 3,243 | -2.5% | 0.54% | +8.0% |
| BIV | Buy | VANGUARD BD INDEX FDSintermed term | $917,000 | +1.9% | 10,198 | +0.3% | 0.52% | -4.0% |
| DUK | Buy | DUKE ENERGY CORP NEW | $904,000 | +13.3% | 9,155 | +10.4% | 0.52% | +6.6% |
| TPL | New | TEXAS PACIFIC LAND CORPORATI | $894,000 | – | 559 | +100.0% | 0.51% | – |
| INTC | Sell | INTEL CORP | $884,000 | -15.7% | 15,751 | -3.1% | 0.50% | -20.6% |
| INTU | Sell | INTUIT | $845,000 | +12.2% | 1,724 | -9.5% | 0.48% | +5.7% |
| POOL | Buy | POOL CORP | $824,000 | +37.3% | 1,797 | +5.3% | 0.47% | +29.4% |
| AMGN | Buy | AMGEN INC | $799,000 | +0.3% | 3,279 | +2.5% | 0.46% | -5.6% |
| TXN | Buy | TEXAS INSTRS INC | $765,000 | +1.2% | 3,977 | +1.0% | 0.44% | -4.8% |
| PSX | Buy | PHILLIPS 66 | $756,000 | +7.2% | 8,807 | +3.8% | 0.43% | +0.9% |
| WMB | Sell | WILLIAMS COS INC | $746,000 | +2.3% | 28,100 | -7.8% | 0.43% | -3.6% |
| QCOM | Buy | QUALCOMM INC | $731,000 | +5.8% | 5,114 | +2.0% | 0.42% | -0.2% |
| SON | Buy | SONOCO PRODS CO | $724,000 | +9.0% | 10,824 | +4.3% | 0.41% | +2.7% |
| IVV | Buy | ISHARES TRcore s&p500 etf | $697,000 | +10.3% | 1,622 | +3.2% | 0.40% | +3.9% |
| PFE | Buy | PFIZER INC | $692,000 | +13.1% | 17,677 | +4.9% | 0.40% | +6.5% |
| EMR | Sell | EMERSON ELEC CO | $690,000 | +4.4% | 7,174 | -1.9% | 0.39% | -1.7% |
| GOOGL | ALPHABET INCcap stk cl a | $669,000 | +14.6% | 274 | 0.0% | 0.38% | +7.9% | |
| T | Buy | AT&T INC | $661,000 | +10.2% | 22,963 | +16.7% | 0.38% | +3.8% |
| IUSG | Buy | ISHARES TRcore s&p us gwt | $651,000 | +12.6% | 6,447 | +2.8% | 0.37% | +6.0% |
| TFC | TRUIST FINL CORP | $642,000 | -6.0% | 11,568 | 0.0% | 0.37% | -11.4% | |
| CMC | Buy | COMMERCIAL METALS CO | $630,000 | +0.3% | 20,514 | +0.6% | 0.36% | -5.5% |
| BIIB | BIOGEN INC | $629,000 | +24.3% | 1,817 | 0.0% | 0.36% | +16.9% | |
| BMY | Sell | BRISTOL-MYERS SQUIBB CO | $618,000 | +4.6% | 9,256 | -1.4% | 0.35% | -1.7% |
| SJM | Buy | SMUCKER J M CO | $616,000 | +27.8% | 4,758 | +24.7% | 0.35% | +20.5% |
| IEI | Sell | ISHARES TR3 7 yr treas bd | $604,000 | -12.1% | 4,624 | -12.6% | 0.34% | -17.3% |
| RUN | Sell | SUNRUN INC | $597,000 | -18.1% | 10,698 | -13.2% | 0.34% | -22.9% |
| ADI | Buy | ANALOG DEVICES INC | $592,000 | +18.9% | 3,438 | +10.7% | 0.34% | +11.9% |
| NFLX | Buy | NETFLIX INC | $587,000 | +0.2% | 1,112 | +2.3% | 0.34% | -5.6% |
| TMUS | Buy | T-MOBILE US INC | $584,000 | +37.4% | 4,031 | +21.2% | 0.33% | +29.5% |
| RPM | RPM INTL INC | $582,000 | -4.0% | 6,560 | 0.0% | 0.33% | -9.8% | |
| AZO | AUTOZONE INC | $573,000 | +5.1% | 384 | 0.0% | 0.33% | -1.2% | |
| DGX | QUEST DIAGNOSTICS INC | $569,000 | +2.0% | 4,312 | 0.0% | 0.32% | -4.1% | |
| ECL | Buy | ECOLAB INC | $565,000 | -1.7% | 2,741 | +3.4% | 0.32% | -7.4% |
| AMAT | Sell | APPLIED MATLS INC | $551,000 | -0.9% | 3,870 | -1.5% | 0.32% | -6.5% |
| FAST | FASTENAL CO | $535,000 | +1.7% | 10,294 | 0.0% | 0.31% | -4.1% | |
| HDV | Buy | ISHARES TRcore high dv etf | $523,000 | +9.9% | 5,421 | +8.6% | 0.30% | +3.5% |
| CVS | CVS HEALTH CORP | $495,000 | +12.2% | 5,936 | 0.0% | 0.28% | +5.6% | |
| DFUS | New | DIMENSIONAL ETF TRUSTus equity etf | $490,000 | – | 10,397 | +100.0% | 0.28% | – |
| MMM | 3M CO | $487,000 | +3.2% | 2,450 | 0.0% | 0.28% | -2.8% | |
| MPC | Sell | MARATHON PETE CORP | $481,000 | +7.1% | 7,968 | -0.9% | 0.28% | +1.1% |
| CACI | Sell | CACI INTL INCcl a | $468,000 | -0.4% | 1,835 | -3.0% | 0.27% | -6.3% |
| CAT | Buy | CATERPILLAR INC | $464,000 | -1.1% | 2,130 | +5.7% | 0.26% | -7.0% |
| PGR | Sell | PROGRESSIVE CORP | $452,000 | -2.4% | 4,607 | -4.9% | 0.26% | -8.2% |
| LLY | Sell | LILLY ELI & CO | $439,000 | +20.6% | 1,914 | -2.5% | 0.25% | +13.6% |
| GOOG | Sell | ALPHABET INCcap stk cl c | $439,000 | +10.6% | 175 | -5.9% | 0.25% | +4.1% |
| ADM | Buy | ARCHER DANIELS MIDLAND CO | $437,000 | +8.2% | 7,213 | +2.9% | 0.25% | +2.0% |
| MRK | Buy | MERCK & CO INC | $417,000 | +15.2% | 5,357 | +13.9% | 0.24% | +8.2% |
| NVDA | New | NVIDIA CORPORATION | $414,000 | – | 517 | +100.0% | 0.24% | – |
| WFC | WELLS FARGO CO NEW | $410,000 | +14.2% | 9,048 | 0.0% | 0.23% | +7.3% | |
| IEMG | Buy | ISHARES INCcore msci emkt | $409,000 | +11.1% | 6,102 | +7.8% | 0.23% | +4.9% |
| IJR | Buy | ISHARES TRcore s&p scp etf | $397,000 | +5.3% | 3,514 | +2.7% | 0.23% | -0.9% |
| ADSK | Sell | AUTODESK INC | $390,000 | -13.5% | 1,335 | -16.0% | 0.22% | -18.6% |
| BAX | BAXTER INTL INC | $388,000 | -4.7% | 4,821 | 0.0% | 0.22% | -10.1% | |
| LOW | Buy | LOWES COS INC | $377,000 | +5.3% | 1,946 | +4.0% | 0.22% | -0.9% |
| GPC | Buy | GENUINE PARTS CO | $373,000 | +16.2% | 2,950 | +7.1% | 0.21% | +9.2% |
| BA | Sell | BOEING CO | $360,000 | -10.4% | 1,501 | -5.5% | 0.21% | -15.6% |
| PKI | PERKINELMER INC | $352,000 | +18.9% | 2,278 | 0.0% | 0.20% | +11.7% | |
| MDLZ | Sell | MONDELEZ INTL INCcl a | $342,000 | +4.9% | 5,482 | -1.8% | 0.20% | -1.5% |
| CALM | CAL MAINE FOODS INC | $334,000 | -6.7% | 9,219 | 0.0% | 0.19% | -12.0% | |
| ABT | ABBOTT LABS | $331,000 | -2.4% | 2,853 | 0.0% | 0.19% | -8.3% | |
| YUM | Buy | YUM BRANDS INC | $327,000 | +36.2% | 2,842 | +30.2% | 0.19% | +28.1% |
| ORCL | ORACLE CORP | $324,000 | +8.4% | 4,161 | 0.0% | 0.18% | +2.2% | |
| FISV | FISERV INC | $320,000 | -12.6% | 2,996 | 0.0% | 0.18% | -17.6% | |
| TGT | TARGET CORP | $309,000 | +20.2% | 1,278 | 0.0% | 0.18% | +12.8% | |
| DIS | Sell | DISNEY WALT CO | $294,000 | -7.5% | 1,670 | -0.9% | 0.17% | -13.0% |
| ETR | Buy | ENTERGY CORP NEW | $292,000 | +4.3% | 2,928 | +4.3% | 0.17% | -1.8% |
| CB | Sell | CHUBB LIMITED | $287,000 | -12.0% | 1,808 | -11.7% | 0.16% | -17.2% |
| IBM | INTERNATIONAL BUSINESS MACHS | $284,000 | +10.1% | 1,936 | 0.0% | 0.16% | +3.2% | |
| FIS | FIDELITY NATL INFORMATION SV | $280,000 | -1.4% | 1,975 | 0.0% | 0.16% | -7.0% | |
| ETN | EATON CORP PLC | $278,000 | +6.1% | 1,875 | 0.0% | 0.16% | 0.0% | |
| PEP | Buy | PEPSICO INC | $275,000 | +11.3% | 1,858 | +6.3% | 0.16% | +4.7% |
| MTRN | MATERION CORP | $274,000 | +10.9% | 3,641 | 0.0% | 0.16% | +4.7% | |
| CVX | Buy | CHEVRON CORP NEW | $264,000 | -0.8% | 2,520 | +0.2% | 0.15% | -6.2% |
| DEO | Buy | DIAGEO PLCspon adr new | $265,000 | +21.6% | 1,384 | +6.5% | 0.15% | +14.4% |
| JPIN | J P MORGAN EXCHANGE-TRADED Fdiv rtn int eq | $260,000 | +1.2% | 4,168 | 0.0% | 0.15% | -4.5% | |
| GE | Sell | GENERAL ELECTRIC CO | $259,000 | -6.2% | 19,241 | -7.3% | 0.15% | -11.4% |
| PLXS | Sell | PLEXUS CORP | $256,000 | -2.7% | 2,803 | -0.5% | 0.15% | -8.8% |
| MCD | MCDONALDS CORP | $253,000 | +2.4% | 1,097 | 0.0% | 0.14% | -3.3% | |
| UL | UNILEVER PLCspon adr new | $251,000 | +5.0% | 4,285 | 0.0% | 0.14% | -1.4% | |
| KO | COCA COLA CO | $251,000 | +3.3% | 4,634 | 0.0% | 0.14% | -2.7% | |
| SYK | STRYKER CORPORATION | $248,000 | +6.9% | 954 | 0.0% | 0.14% | +0.7% | |
| CWEN | Buy | CLEARWAY ENERGY INCcl c | $244,000 | -5.8% | 9,208 | +2.8% | 0.14% | -11.5% |
| PNC | Sell | PNC FINL SVCS GROUP INC | $238,000 | -0.8% | 1,250 | -7.4% | 0.14% | -6.8% |
| HON | HONEYWELL INTL INC | $237,000 | +0.9% | 1,082 | 0.0% | 0.14% | -5.6% | |
| BDX | BECTON DICKINSON & CO | $232,000 | +0.4% | 955 | 0.0% | 0.13% | -5.0% | |
| CAH | Sell | CARDINAL HEALTH INC | $231,000 | -12.2% | 4,040 | -6.6% | 0.13% | -17.5% |
| NTAP | Sell | NETAPP INC | $227,000 | +3.2% | 2,780 | -6.8% | 0.13% | -2.3% |
| AVGO | Buy | BROADCOM INC | $226,000 | +7.1% | 473 | +6.8% | 0.13% | +0.8% |
| SPOT | SPOTIFY TECHNOLOGY S A | $222,000 | +0.9% | 804 | 0.0% | 0.13% | -4.5% | |
| ADC | AGREE RLTY CORP | $219,000 | +3.8% | 3,100 | 0.0% | 0.12% | -2.3% | |
| LHX | L3HARRIS TECHNOLOGIES INC | $218,000 | +5.8% | 1,010 | 0.0% | 0.12% | 0.0% | |
| PNW | PINNACLE WEST CAP CORP | $217,000 | +0.5% | 2,642 | 0.0% | 0.12% | -5.3% | |
| MMC | New | MARSH & MCLENNAN COS INC | $214,000 | – | 1,519 | +100.0% | 0.12% | – |
| NXPI | Buy | NXP SEMICONDUCTORS N V | $211,000 | 0.0% | 1,027 | +1.5% | 0.12% | -5.5% |
| ADP | New | AUTOMATIC DATA PROCESSING IN | $210,000 | – | 1,055 | +100.0% | 0.12% | – |
| EBAY | New | EBAY INC. | $208,000 | – | 2,959 | +100.0% | 0.12% | – |
| ACN | Sell | ACCENTURE PLC IRELAND | $205,000 | -2.4% | 696 | -7.9% | 0.12% | -7.9% |
| NKE | New | NIKE INCcl b | $203,000 | – | 1,312 | +100.0% | 0.12% | – |
| ORAN | ORANGEsponsored adr | $201,000 | -7.4% | 17,559 | 0.0% | 0.12% | -12.9% | |
| DNP | DNP SELECT INCOME FD INC | $169,000 | +5.6% | 16,218 | 0.0% | 0.10% | 0.0% | |
| DB | DEUTSCHE BANK A Gnamen akt | $161,000 | +8.1% | 12,324 | 0.0% | 0.09% | +2.2% | |
| DHR | Exit | DANAHER CORPORATION | $0 | – | -894 | -100.0% | -0.12% | – |
| IWV | Exit | ISHARES TRrussell 3000 etf | $0 | – | -873 | -100.0% | -0.13% | – |
| TRV | Exit | TRAVELERS COMPANIES INC | $0 | – | -1,498 | -100.0% | -0.14% | – |
| ARW | Exit | ARROW ELECTRS INC | $0 | – | -2,043 | -100.0% | -0.14% | – |
| VOYA | Exit | VOYA FINANCIAL INC | $0 | – | -3,811 | -100.0% | -0.15% | – |
| TPL | Exit | TEXAS PAC LD TRsub ctf prop i t | $0 | – | -559 | -100.0% | -0.54% | – |
Original filings
The following EDGAR filing(s) were analyzed to create this report:
- View 13F-HR filed 2021-08-16
Top long-term holdings
| Name | Quarters owned | Latest quarter owned | Max weighting |
|---|---|---|---|
| ISHARES TR | 15 | Q2 2023 | 5.0% |
| ISHARES TR | 15 | Q2 2023 | 4.9% |
| ISHARES TR | 15 | Q2 2023 | 4.5% |
| ISHARES TR | 15 | Q2 2023 | 5.3% |
| ISHARES TR | 15 | Q2 2023 | 3.9% |
| ISHARES TR | 15 | Q2 2023 | 3.9% |
| INVESCO EXCH TRADED FD TR II | 15 | Q2 2023 | 3.6% |
| ISHARES TR | 15 | Q2 2023 | 4.6% |
| APPLE INC | 15 | Q2 2023 | 2.7% |
| THERMO FISHER SCIENTIFIC INC | 15 | Q2 2023 | 1.9% |
View HERON FINANCIAL GROUP, LLC's complete holdings history.
Latest filings
| Type | Filed |
|---|---|
| 13F-HR | 2023-08-10 |
| 13F-HR | 2023-04-19 |
| 13F-HR | 2023-02-14 |
| 13F-HR | 2022-10-27 |
| 13F-HR | 2022-07-29 |
| 13F-HR | 2022-05-12 |
| 13F-HR | 2022-02-04 |
| 13F-HR | 2021-11-04 |
| 13F-HR | 2021-08-16 |
| 13F-HR | 2021-04-14 |
View HERON FINANCIAL GROUP, LLC's complete filings history.
All filings
- Holdings (13F-HR)
- Significant ownership (13-D/G)
- Insider transactions (4, 5, 6)
- Events (8-K)
- Shareholder votes (proxy)
View complete filings history.