$1.34 Billion is the total value of Willis Investment Counsel's 120 reported holdings in Q4 2018. The portfolio turnover from Q3 2018 to Q4 2018 was 10.8% .
| Value | Shares | ↓ Weighting | ||||||
|---|---|---|---|---|---|---|---|---|
| INTC | Sell | Intel Corp | $33,217,000 | -1.1% | 707,801 | -0.3% | 2.47% | +6.8% |
| CSCO | Buy | Cisco Systems Inc | $32,096,000 | -9.8% | 740,738 | +1.3% | 2.39% | -2.5% |
| PFE | Sell | Pfizer Inc | $31,731,000 | -5.4% | 726,938 | -4.5% | 2.36% | +2.1% |
| JNJ | Sell | Johnson And Johnson | $31,181,000 | -19.3% | 241,618 | -13.6% | 2.32% | -12.9% |
| MSFT | Buy | Microsoft Corp | $26,185,000 | -8.4% | 257,805 | +3.1% | 1.95% | -1.1% |
| MDT | Sell | Medtronic Inc | $24,625,000 | -8.2% | 270,726 | -0.7% | 1.83% | -0.8% |
| MRK | Sell | Merck & Company, Inc | $24,489,000 | +4.5% | 320,500 | -3.0% | 1.82% | +12.9% |
| VZ | Buy | Verizon Communications Com | $24,339,000 | +6.5% | 432,923 | +1.2% | 1.81% | +15.1% |
| MCD | Sell | Mcdonalds Corp Com | $22,907,000 | -0.3% | 129,000 | -6.1% | 1.70% | +7.6% |
| XOM | Buy | Exxon Mobil Corp | $22,622,000 | -19.5% | 331,754 | +0.3% | 1.68% | -13.1% |
| PAYX | Buy | Paychex Inc | $22,501,000 | -1.3% | 345,365 | +11.6% | 1.67% | +6.6% |
| PEP | Sell | Pepsico Inc | $22,374,000 | -9.9% | 202,520 | -8.8% | 1.66% | -2.7% |
| T | Buy | AT&T Corp | $21,709,000 | -7.4% | 760,658 | +9.0% | 1.62% | +0.1% |
| GPC | Sell | Genuine Parts Co | $21,537,000 | -5.0% | 224,300 | -1.7% | 1.60% | +2.6% |
| AFL | Buy | Aflac Inc | $21,364,000 | -2.7% | 468,927 | +0.6% | 1.59% | +5.2% |
| RDSA | Buy | Royal Dutch Shell | $20,957,000 | -14.1% | 359,655 | +0.4% | 1.56% | -7.2% |
| GSK | Sell | Glaxosmithkline PLC | $20,893,000 | -6.0% | 546,800 | -1.1% | 1.55% | +1.6% |
| KMB | Buy | Kimberly Clark Corp | $20,718,000 | +23.9% | 181,830 | +23.6% | 1.54% | +33.9% |
| PG | Buy | Procter & Gamble Co | $20,375,000 | +12.9% | 221,657 | +2.2% | 1.52% | +22.0% |
| JPM | Buy | JP Morgan Chase & Co | $20,149,000 | -4.6% | 206,403 | +10.3% | 1.50% | +3.1% |
| TXN | Buy | Texas Instruments Inc | $19,797,000 | +3.3% | 209,493 | +17.3% | 1.47% | +11.7% |
| BHP | Buy | BHP Billiton Ltd | $19,770,000 | +4.5% | 409,400 | +7.9% | 1.47% | +12.9% |
| SNY | Sell | Sanofi-Aventissponsored adr | $19,621,000 | -2.9% | 452,000 | -0.1% | 1.46% | +4.9% |
| UPS | Buy | United Parcel Service | $19,389,000 | -11.5% | 198,800 | +6.0% | 1.44% | -4.4% |
| AAPL | Buy | Apple Computer | $19,276,000 | -11.6% | 122,200 | +26.5% | 1.43% | -4.5% |
| BBT | Sell | BB&T Corporation | $19,114,000 | -11.3% | 441,232 | -0.6% | 1.42% | -4.2% |
| RY | Buy | Royal Bank of Canada | $19,090,000 | -7.5% | 278,600 | +8.3% | 1.42% | -0.1% |
| CBRL | Sell | Cracker Barrel | $18,847,000 | -12.4% | 117,900 | -19.4% | 1.40% | -5.4% |
| CB | Buy | CHUBB LTD | $18,825,000 | -2.9% | 145,730 | +0.5% | 1.40% | +4.9% |
| WFC | Sell | Wells Fargo & Co New Del | $18,713,000 | -15.7% | 406,106 | -3.8% | 1.39% | -8.9% |
| KR | Buy | Kroger Co | $18,576,000 | -4.9% | 675,480 | +0.7% | 1.38% | +2.8% |
| DRI | Buy | Darden Restaurants Inc | $18,364,000 | +8.1% | 183,900 | +20.4% | 1.37% | +16.8% |
| USB | Sell | Us Bancorp (new) | $18,367,000 | -14.8% | 401,900 | -1.5% | 1.37% | -8.0% |
| AEP | Sell | American Electric Power Co | $18,274,000 | -0.6% | 244,500 | -5.7% | 1.36% | +7.3% |
| CVX | Chevron Corp | $17,316,000 | -11.0% | 159,169 | 0.0% | 1.29% | -3.9% | |
| CAT | Buy | Caterpillar Inc Del | $16,596,000 | -5.5% | 130,606 | +13.4% | 1.24% | +2.1% |
| OXY | Sell | Occidental Petroleum Corp | $16,579,000 | -34.8% | 270,105 | -12.8% | 1.23% | -29.6% |
| IBM | Sell | Intl Business Machines Corp Ibm | $16,266,000 | -30.9% | 143,100 | -8.0% | 1.21% | -25.3% |
| ETN | Buy | Eaton Corp | $16,190,000 | -13.2% | 235,800 | +9.7% | 1.20% | -6.2% |
| TGT | Buy | Target Corp Com | $15,974,000 | -9.5% | 241,700 | +20.7% | 1.19% | -2.3% |
| BP | Buy | Bp Plc Spon Adr | $15,876,000 | -17.4% | 418,670 | +0.4% | 1.18% | -10.8% |
| APD | Buy | Air Products & Chemicals | $15,429,000 | +6.5% | 96,400 | +11.2% | 1.15% | +15.1% |
| TROW | Buy | Price T Rowe Group Inc | $14,374,000 | -4.9% | 155,700 | +12.5% | 1.07% | +2.7% |
| SPY | New | Spdr S&P 500 ETF Trust | $14,000,000 | – | 56,016 | +100.0% | 1.04% | – |
| FAST | Buy | Fastenal Co | $13,773,000 | +11.1% | 263,400 | +23.3% | 1.02% | +20.0% |
| LMT | Buy | Lockheed Martin Corp | $13,275,000 | -11.0% | 50,700 | +17.6% | 0.99% | -3.9% |
| BMY | Sell | Bristol-Myers Squibb Co | $13,076,000 | -30.5% | 251,558 | -17.0% | 0.97% | -24.9% |
| JWN | Buy | Nordstrom Inc | $12,715,000 | -12.6% | 272,800 | +12.1% | 0.95% | -5.6% |
| SO | Buy | Southern Company | $12,718,000 | +1.6% | 289,566 | +0.9% | 0.95% | +9.7% |
| TRV | Buy | Travelers Cos Inc | $12,641,000 | +0.8% | 105,564 | +9.2% | 0.94% | +8.9% |
| DUK | Sell | Duke Energy Corp New | $12,455,000 | -32.6% | 144,327 | -37.5% | 0.93% | -27.2% |
| ABB | Buy | ABB LTD | $12,189,000 | -6.9% | 641,200 | +15.7% | 0.91% | +0.7% |
| DG | Sell | Dollar General Corp | $11,358,000 | -17.2% | 105,085 | -16.3% | 0.84% | -10.6% |
| PPL | Sell | PPL Corp | $10,896,000 | -5.3% | 384,600 | -2.2% | 0.81% | +2.3% |
| GIS | Sell | General Mills Inc | $10,845,000 | -25.2% | 278,500 | -17.6% | 0.81% | -19.2% |
| STI | Sell | SunTrust Bank | $10,771,000 | -39.7% | 213,546 | -20.2% | 0.80% | -34.9% |
| MMM | 3m Company | $10,734,000 | -9.6% | 56,333 | 0.0% | 0.80% | -2.3% | |
| TTE | Total SAsponsored adr | $10,516,000 | -19.0% | 201,535 | 0.0% | 0.78% | -12.5% | |
| K | Buy | Kellogg | $9,509,000 | -4.6% | 166,800 | +17.1% | 0.71% | +2.9% |
| PM | Sell | Philip Morris Intl Inc | $8,959,000 | -33.0% | 134,200 | -18.2% | 0.67% | -27.7% |
| WM | Sell | Waste Management Inc New | $8,659,000 | -4.1% | 97,300 | -2.6% | 0.64% | +3.5% |
| AAP | Buy | Advance Auto Parts Inc | $8,475,000 | -5.1% | 53,825 | +1.5% | 0.63% | +2.4% |
| MOS | Sell | Mosaic Company | $8,194,000 | -14.7% | 280,520 | -5.2% | 0.61% | -7.9% |
| HAS | Buy | Hasbro Inc | $7,597,000 | +7.9% | 93,500 | +39.6% | 0.56% | +16.5% |
| TSCO | Buy | Tractor Supply Co | $7,552,000 | -6.7% | 90,510 | +1.6% | 0.56% | +0.7% |
| DOX | Buy | Amdocs Limited | $7,478,000 | -9.9% | 127,653 | +1.4% | 0.56% | -2.8% |
| KHC | Buy | Kraft Heinz Company | $7,452,000 | +84.4% | 173,142 | +136.1% | 0.55% | +99.3% |
| FITB | Fifth Third Bancorp | $7,395,000 | -15.7% | 314,270 | 0.0% | 0.55% | -8.9% | |
| TMK | Buy | Torchmark Corp | $7,374,000 | -12.7% | 98,940 | +1.6% | 0.55% | -5.5% |
| JWA | Buy | Wiley John & Sons Cl A | $7,117,000 | -21.7% | 151,515 | +1.0% | 0.53% | -15.5% |
| AXP | Buy | American Express | $7,023,000 | -9.3% | 73,675 | +1.3% | 0.52% | -2.1% |
| KO | Sell | Coca Cola Company | $6,991,000 | -43.3% | 147,636 | -44.7% | 0.52% | -38.8% |
| MXIM | New | Maxim Integrated Prods | $6,921,000 | – | 136,100 | +100.0% | 0.52% | – |
| XOP | New | Spdr S P Oil Gas Explor | $6,775,000 | – | 255,363 | +100.0% | 0.50% | – |
| COP | Buy | Conocophillips | $6,630,000 | -18.3% | 106,334 | +1.4% | 0.49% | -11.8% |
| RGA | Buy | Reinsurance Group America | $6,601,000 | -1.7% | 47,072 | +1.3% | 0.49% | +6.3% |
| IFF | Buy | Intl Flavors & Fragrance | $6,355,000 | -2.2% | 47,333 | +1.3% | 0.47% | +5.6% |
| DLB | Buy | Dolby Laboratories, Inc CL A | $6,070,000 | -10.3% | 98,160 | +1.5% | 0.45% | -3.0% |
| LH | Buy | Lab Corp Of Amer | $6,062,000 | -26.5% | 47,975 | +1.0% | 0.45% | -20.6% |
| MUSA | Buy | Murphy USA Inc | $5,744,000 | -9.3% | 74,948 | +1.1% | 0.43% | -2.1% |
| WMT | Sell | Wal-Mart Stores Inc | $5,650,000 | -6.7% | 60,652 | -5.9% | 0.42% | +0.7% |
| CERN | Buy | Cerner Corp | $5,512,000 | +14.3% | 105,120 | +40.4% | 0.41% | +23.5% |
| RCI | Buy | Rogers Communications | $5,411,000 | +1.0% | 105,555 | +1.3% | 0.40% | +9.2% |
| CLX | Sell | Clorox Co Del Com | $5,352,000 | -54.9% | 34,720 | -56.0% | 0.40% | -51.3% |
| MSM | Buy | MSC Industrial | $4,997,000 | -11.4% | 64,970 | +1.5% | 0.37% | -4.4% |
| VAR | Buy | Varian Medical Systems | $4,582,000 | +2.5% | 40,435 | +1.2% | 0.34% | +10.7% |
| SYY | New | Sysco Corporation | $4,499,000 | – | 71,800 | +100.0% | 0.34% | – |
| VLO | New | Valero Energy Corp | $4,416,000 | – | 58,900 | +100.0% | 0.33% | – |
| FB | Facebook Inc | $4,059,000 | -20.3% | 30,965 | 0.0% | 0.30% | -14.0% | |
| MUR | Sell | Murphy Oil Corp | $3,921,000 | -53.5% | 167,620 | -33.7% | 0.29% | -49.7% |
| ALL | New | Allstate | $3,537,000 | – | 42,800 | +100.0% | 0.26% | – |
| DGX | New | Quest Diagnostics, Inc. | $3,381,000 | – | 40,600 | +100.0% | 0.25% | – |
| RL | Buy | Ralph Lauren Corp | $3,209,000 | -23.7% | 31,016 | +1.4% | 0.24% | -17.6% |
| APA | Sell | Apache Corp | $2,878,000 | -64.9% | 109,630 | -36.3% | 0.21% | -62.1% |
| Buy | Echelon Financial Holdings Inc. | $2,806,000 | +10.0% | 273,715 | +1.2% | 0.21% | +18.8% | |
| HD | New | Home Depot Inc | $2,777,000 | – | 16,165 | +100.0% | 0.21% | – |
| NRC | Buy | National Research Corporation | $2,635,000 | +0.2% | 69,098 | +1.4% | 0.20% | +8.3% |
| Buy | Ashmore Group Ltd | $2,524,000 | +0.2% | 542,087 | +2.1% | 0.19% | +8.0% | |
| BLBD | Buy | Blue Bird Corp | $2,499,000 | +52.0% | 137,396 | +104.7% | 0.19% | +64.6% |
| STRL | Buy | Sterling Construction | $2,430,000 | -7.9% | 223,172 | +21.1% | 0.18% | -0.5% |
| PATI | Buy | Patriot Transportation | $2,435,000 | +5.0% | 123,536 | +2.5% | 0.18% | +13.1% |
| GIL | Buy | Gildan Activewear Inc | $2,365,000 | +1.6% | 77,885 | +1.8% | 0.18% | +10.0% |
| ESV | Sell | Ensco PLC SHS CL A | $2,309,000 | -77.0% | 648,533 | -45.5% | 0.17% | -75.1% |
| EMR | New | Emerson Elec Co | $2,294,000 | – | 38,400 | +100.0% | 0.17% | – |
| DIT | Buy | Amcon Distributing | $2,300,000 | +15.4% | 23,057 | +0.6% | 0.17% | +24.8% |
| SEB | Sell | Seaboard Corp | $2,257,000 | -11.8% | 638 | -7.5% | 0.17% | -4.5% |
| VSEC | Buy | VSE Corp | $2,210,000 | +4.6% | 73,899 | +15.9% | 0.16% | +12.3% |
| Buy | Howden Joinery | $2,102,000 | -6.3% | 378,960 | +3.3% | 0.16% | +1.3% | |
| Buy | Homeserve PLC | $1,872,000 | -14.6% | 169,839 | +3.6% | 0.14% | -7.9% | |
| Buy | Hilton Food Group PLC | $1,781,000 | -6.0% | 155,048 | +2.9% | 0.13% | +1.5% | |
| CNRD | Sell | Conrad Industries | $1,638,000 | -37.6% | 124,533 | -9.8% | 0.12% | -32.6% |
| PLSDF | Sell | Pulse Seismic Inc | $1,351,000 | -42.5% | 1,238,560 | -5.8% | 0.10% | -38.3% |
| JEF | Buy | Jefferies Financial Group Inc | $917,000 | -15.7% | 52,800 | +6.5% | 0.07% | -9.3% |
| FLR | New | Fluor Corp New Del Com | $681,000 | – | 21,150 | +100.0% | 0.05% | – |
| DTD | Wisdomtree Total Div Fundus total dividend | $292,000 | -12.0% | 3,453 | 0.0% | 0.02% | -4.3% | |
| FLO | Flowers Foods, Inc | $256,000 | -1.2% | 13,882 | 0.0% | 0.02% | +5.6% | |
| CVEO | Civeo Corp | $229,000 | +247.0% | 16,000 | 0.0% | 0.02% | +240.0% | |
| ABCB | Sell | Ameris Bancorp | $227,000 | -68.2% | 7,172 | -54.1% | 0.02% | -65.3% |
| OEF | IShares S&P 100s&p 100 etf | $203,000 | -14.0% | 1,822 | 0.0% | 0.02% | -6.2% | |
| Mycelx Technologies Corp | $24,000 | -4.0% | 10,360 | 0.0% | 0.00% | 0.0% | ||
| PSWS | Exit | Puresafe Water Systems Inc | $0 | – | -14,000 | -100.0% | 0.00% | – |
| FE | Exit | First Energy Corp | $0 | – | -168,100 | -100.0% | -0.43% | – |
Original filings
The following EDGAR filing(s) were analyzed to create this report:
- View 13F-HR filed 2019-02-14
Top long-term holdings
| Name | Quarters owned | Latest quarter owned | Max weighting |
|---|---|---|---|
| JP Morgan Chase & Co | 42 | Q3 2023 | 3.9% |
| Cisco Systems Inc | 42 | Q3 2023 | 3.6% |
| Mosaic Company | 42 | Q3 2023 | 3.4% |
| PPL Corp | 42 | Q3 2023 | 3.4% |
| Intl Business Machines Corp Ibm | 42 | Q3 2023 | 3.2% |
| AFLAC INC | 42 | Q3 2023 | 2.5% |
| Waste Management Inc New | 42 | Q3 2023 | 2.9% |
| Microsoft Corp | 42 | Q3 2023 | 2.1% |
| CATERPILLAR INC DEL | 42 | Q3 2023 | 2.7% |
| AT&T Corp | 42 | Q3 2023 | 2.0% |
View Willis Investment Counsel's complete holdings history.
Latest significant ownerships (13-D/G)
| Filed | Shares | Percentage | |
|---|---|---|---|
| PATRIOT TRANSPORTATION HOLDING, INC. | February 14, 2022 | 71,350 | 2.1% |
View Willis Investment Counsel's complete significant-ownership history.
Latest filings
| Type | Filed |
|---|---|
| 13F-HR | 2024-04-24 |
| 13F-HR/A | 2024-03-07 |
| 13F-HR/A | 2024-03-07 |
| 13F-HR/A | 2024-03-07 |
| 13F-HR | 2024-01-11 |
| 13F-HR | 2023-10-17 |
| 13F-HR | 2023-07-11 |
| 13F-HR | 2023-04-18 |
| 13F-HR | 2023-01-18 |
| 13F-HR | 2022-10-12 |
View Willis Investment Counsel's complete filings history.
All filings
- Holdings (13F-HR)
- Significant ownership (13-D/G)
- Insider transactions (4, 5, 6)
- Events (8-K)
- Shareholder votes (proxy)
View complete filings history.