$508 Million is the total value of First Heartland Consultants, Inc.'s 291 reported holdings in Q4 2019. The portfolio turnover from Q3 2019 to Q4 2019 was 13.3% .
| Value | Shares | ↓ Weighting | ||||||
|---|---|---|---|---|---|---|---|---|
| XMLV | Sell | INVESCO EXCHANGE TRADED FD TRs&p midcp low | $14,210,000 | -30.2% | 264,085 | -31.8% | 2.80% | -36.0% |
| AAPL | Sell | APPLE INC | $11,279,000 | +29.1% | 38,409 | -1.6% | 2.22% | +18.5% |
| FDN | Sell | FIRST TR EXCHANGE TRADED FDdj internt idx | $10,210,000 | +1.4% | 73,393 | -1.8% | 2.01% | -6.9% |
| SPTL | Sell | SPDR SERIES TRUSTportfolio ln tsr | $8,662,000 | -43.3% | 222,854 | -40.1% | 1.70% | -48.0% |
| IVV | Sell | ISHAREScore s&p500 etf | $7,892,000 | -34.2% | 24,416 | -39.3% | 1.55% | -39.7% |
| SPLV | Sell | INVESCO EXCHANGE TRADED FD TRs&p500 low vol | $6,909,000 | -34.9% | 118,422 | -35.4% | 1.36% | -40.3% |
| AMZN | Sell | AMAZON COM INC | $5,689,000 | +5.0% | 3,079 | -1.3% | 1.12% | -3.6% |
| EDOW | Sell | FIRST TR EXCHANGE TRADED FDdow 30 eql wgt | $5,656,000 | +5.6% | 217,197 | -0.6% | 1.11% | -3.1% |
| VEA | Sell | VANGUARD TAX MANAGED INTL FDftse dev mkt etf | $5,502,000 | +4.3% | 124,872 | -2.8% | 1.08% | -4.4% |
| VIG | Sell | VANGUARD SPECIALIZED PORTFOLdiv app etf | $5,343,000 | +1.6% | 42,859 | -2.6% | 1.05% | -6.8% |
| VUG | Sell | VANGUARD INDEX FDSgrowth etf | $4,956,000 | +8.5% | 27,205 | -0.9% | 0.98% | -0.4% |
| VTV | Sell | VANGUARD INDEX FDSvalue etf | $4,606,000 | +5.1% | 38,436 | -2.1% | 0.91% | -3.6% |
| SDY | Sell | SPDR SERIES TRUSTs&p divid etf | $4,528,000 | +2.4% | 42,090 | -2.3% | 0.89% | -6.0% |
| BSV | Sell | VANGUARD BD INDEX FD INCshort trm bond | $4,232,000 | -0.4% | 52,500 | -0.1% | 0.83% | -8.7% |
| BRKB | Sell | BERKSHIRE HATHAWAY INC DELcl b new | $4,165,000 | +6.0% | 18,388 | -2.7% | 0.82% | -2.8% |
| RYU | Sell | INVESCO EXCHANGE TRADED FD Ts&p500 eql utl | $3,931,000 | -3.0% | 36,990 | -2.7% | 0.77% | -11.0% |
| PPA | Sell | INVESCO EXCHANGE TRADED FD Taerospace defn | $3,823,000 | -0.8% | 55,913 | -1.8% | 0.75% | -8.9% |
| RWR | Sell | SPDR SERIES TRUSTdj reit etf | $3,694,000 | -9.3% | 36,208 | -7.1% | 0.73% | -16.9% |
| SPTS | Sell | SPDR SER TRshrt trsry etf | $3,533,000 | -4.5% | 117,927 | -4.3% | 0.70% | -12.3% |
| FV | Sell | FIRST TR EXCHANGE TRADED FDdorsey wrt 5 etf | $3,530,000 | +6.3% | 111,848 | -0.4% | 0.70% | -2.5% |
| XLY | Sell | SELECT SECTOR SPDR TRsbi cons discr | $3,452,000 | +1.6% | 27,525 | -2.2% | 0.68% | -6.7% |
| IYY | Sell | ISHARES TRdow jones us etf | $3,388,000 | +5.4% | 21,220 | -2.5% | 0.67% | -3.3% |
| FTSM | Sell | FIRST TR EXCHANGE TRADED FDfirst tr enh new | $3,323,000 | -5.0% | 55,302 | -5.0% | 0.65% | -12.9% |
| FTSL | Sell | FIRST TR EXCHANGE TRADED FDsenior ln fd | $3,266,000 | -2.2% | 68,153 | -3.2% | 0.64% | -10.3% |
| RWM | Sell | PROSHARES TRshrt russell2000 | $2,580,000 | -14.8% | 69,927 | -6.1% | 0.51% | -21.8% |
| QTEC | Sell | FIRST TR NASDAQ100 TECH INDE | $2,527,000 | +13.9% | 25,243 | -0.4% | 0.50% | +4.6% |
| SH | Sell | PROSHARES TRshort s&p 500 ne | $2,398,000 | -14.5% | 99,864 | -7.0% | 0.47% | -21.6% |
| MSFT | Sell | MICROSOFT CORP | $2,302,000 | +11.8% | 14,599 | -1.4% | 0.45% | +2.5% |
| VYM | Sell | VANGUARD WHITEHALL FDS INChigh div yld | $2,278,000 | +5.2% | 24,306 | -0.4% | 0.45% | -3.4% |
| PWB | Sell | INVESCO EXCHANGE TRADED FD Tdynmc lrg gwth | $2,246,000 | -67.4% | 43,704 | -69.3% | 0.44% | -70.1% |
| AOR | Sell | ISHARESgrwt allocat etf | $2,209,000 | -36.3% | 46,172 | -38.7% | 0.44% | -41.6% |
| BA | Sell | BOEING CO | $1,984,000 | -39.1% | 6,091 | -28.8% | 0.39% | -44.1% |
| GLD | Sell | SPDR GOLD TRUST | $1,817,000 | +0.5% | 12,718 | -2.3% | 0.36% | -7.7% |
| FXL | Sell | FIRST TR EXCHANGE TRADED FDtech alphadex | $1,634,000 | -17.7% | 22,518 | -26.1% | 0.32% | -24.4% |
| VWO | Sell | VANGUARD INTL EQUITY INDEX Fftse emr mkt etf | $1,632,000 | +7.9% | 36,707 | -2.2% | 0.32% | -1.2% |
| V | Sell | VISA INC | $1,595,000 | +8.7% | 8,486 | -0.5% | 0.31% | -0.3% |
| SLYG | Sell | SPDR SERIES TRUSTs&p 600 smcp grw | $1,510,000 | -4.6% | 23,411 | -11.8% | 0.30% | -12.6% |
| MTUM | Sell | ISHARES TRusa momentum fct | $1,497,000 | -3.7% | 11,925 | -8.5% | 0.30% | -11.7% |
| EMLP | Sell | FIRST TR EXCHANGE TRADED FDno amer energy | $1,487,000 | -37.4% | 58,327 | -37.1% | 0.29% | -42.5% |
| BABA | Sell | ALIBABA GROUP HLDG LTDsponsored ads | $1,411,000 | +20.5% | 6,653 | -5.0% | 0.28% | +10.8% |
| PGX | Sell | INVESCO EXCHANGE TRADED FD TRpfd etf | $1,393,000 | -38.6% | 92,784 | -38.6% | 0.27% | -43.7% |
| CVS | Sell | CVS HEALTH CORP | $1,358,000 | -22.4% | 18,278 | -34.1% | 0.27% | -29.0% |
| MGV | Sell | VANGUARD WORLD FDmega cap val etf | $1,353,000 | +2.7% | 15,524 | -4.0% | 0.27% | -6.0% |
| RAVI | Sell | FLEXSHARES TRready acc vari | $1,307,000 | -1.8% | 17,257 | -1.7% | 0.26% | -10.1% |
| IWY | Sell | ISHARESrus tp200 gr etf | $1,305,000 | +10.1% | 13,514 | -0.7% | 0.26% | +1.2% |
| FLOT | Sell | ISHARES TRfltg rate nt etf | $1,235,000 | -46.2% | 24,256 | -46.1% | 0.24% | -50.6% |
| SJB | Sell | PROSHARES TRshrt hgh yield | $1,211,000 | -8.6% | 58,827 | -6.2% | 0.24% | -16.2% |
| GOOG | Sell | ALPHABET INCcap stk cl c | $1,179,000 | +6.6% | 882 | -2.8% | 0.23% | -2.1% |
| WEC | Sell | WEC ENERGY GROUP INC | $1,109,000 | -4.0% | 12,019 | -1.1% | 0.22% | -12.1% |
| PG | Sell | PROCTER & GAMBLE CO | $1,103,000 | -1.7% | 8,831 | -2.1% | 0.22% | -10.0% |
| WMT | Sell | WAL-MART STORES INC | $1,084,000 | -3.1% | 9,121 | -3.3% | 0.21% | -11.2% |
| HD | Sell | HOME DEPOT INC | $1,025,000 | -8.8% | 4,692 | -3.1% | 0.20% | -16.2% |
| IDU | Sell | ISHARES TRu.s. utilits etf | $901,000 | -40.9% | 5,562 | -40.6% | 0.18% | -45.9% |
| CWB | Sell | SPDR SERIES TRUSTblmbrg brc cnvrt | $884,000 | -43.8% | 15,923 | -46.9% | 0.17% | -48.5% |
| DAL | Sell | DELTA AIR LINES INC DEL | $859,000 | +0.8% | 14,685 | -0.8% | 0.17% | -7.7% |
| GDX | Sell | VANECK VECTORS ETF TRgold miners etf | $830,000 | +2.6% | 28,351 | -6.4% | 0.16% | -6.3% |
| TFI | Sell | SPDR SER TRnuvn brcly muni | $824,000 | -5.4% | 16,294 | -5.2% | 0.16% | -13.4% |
| IJK | Sell | ISHARESs&p mc 400gr etf | $823,000 | +4.3% | 3,455 | -2.0% | 0.16% | -4.1% |
| DLS | Sell | WISDOMTREE TRintl smcap div | $809,000 | +10.8% | 11,373 | -1.1% | 0.16% | +1.3% |
| LLY | Sell | LILLY ELI & CO | $775,000 | +15.8% | 5,900 | -1.3% | 0.15% | +6.2% |
| PFF | Sell | ISHARESus pfd stk idx | $753,000 | -0.9% | 20,032 | -1.1% | 0.15% | -9.2% |
| MINT | Sell | PIMCO ETF TRenhan shrt ma ac | $676,000 | -50.4% | 6,656 | -50.3% | 0.13% | -54.6% |
| MPC | Sell | MARATHON PETE CORP | $639,000 | -33.5% | 10,614 | -32.9% | 0.13% | -38.8% |
| MBB | Sell | ISHARES TRmbs etf | $629,000 | -14.3% | 5,819 | -14.2% | 0.12% | -21.5% |
| BWX | Sell | SPDR SERIES TRUSTblomberg intl tr | $625,000 | -55.5% | 21,689 | -55.7% | 0.12% | -59.3% |
| INTC | Sell | INTEL CORP | $604,000 | +13.3% | 10,100 | -2.4% | 0.12% | +4.4% |
| MO | Sell | ALTRIA GROUP INC | $600,000 | +17.6% | 12,018 | -3.7% | 0.12% | +8.3% |
| HYG | Sell | ISHARESiboxx hi yd etf | $586,000 | -38.2% | 6,666 | -38.7% | 0.12% | -43.3% |
| PEP | Sell | PEPSICO INC | $540,000 | -1.3% | 3,949 | -1.0% | 0.11% | -9.4% |
| MCD | Sell | MCDONALDS CORP | $496,000 | -10.8% | 2,511 | -2.9% | 0.10% | -17.6% |
| PWV | Sell | INVESCO EXCHANGE TRADED FD Tdynmc lrg valu | $493,000 | +7.2% | 11,915 | -0.7% | 0.10% | -2.0% |
| XLF | Sell | SELECT SECTOR SPDR TRsbi int-finl | $458,000 | -2.6% | 14,872 | -11.5% | 0.09% | -10.9% |
| VO | Sell | VANGUARD INDEX FDSmid cap etf | $458,000 | +0.2% | 2,572 | -5.6% | 0.09% | -8.2% |
| CXP | Sell | COLUMBIA PPTY TR INC | $451,000 | -3.8% | 21,563 | -2.8% | 0.09% | -11.9% |
| ABBV | Sell | ABBVIE INC | $434,000 | +13.0% | 4,898 | -3.3% | 0.08% | +3.7% |
| VBR | Sell | VANGUARD INDEX FDSsm cp val etf | $426,000 | -21.5% | 3,110 | -26.2% | 0.08% | -28.2% |
| WM | Sell | WASTE MGMT INC DEL | $400,000 | -2.7% | 3,508 | -1.8% | 0.08% | -10.2% |
| CSCO | Sell | CISCO SYS INC | $399,000 | -4.5% | 8,323 | -1.6% | 0.08% | -12.2% |
| ONEQ | Sell | FIDELITY COMWLTH TRndq cp idx trk | $402,000 | 0.0% | 1,149 | -10.2% | 0.08% | -8.1% |
| CAT | Sell | CATERPILLAR INC DEL | $397,000 | +15.1% | 2,685 | -1.8% | 0.08% | +5.4% |
| VXF | Sell | VANGUARD INDEX FDSextend mkt etf | $391,000 | +8.0% | 3,102 | -0.4% | 0.08% | -1.3% |
| GLDM | Sell | WORLD GOLD TRspdr gld minis | $380,000 | +1.3% | 25,131 | -1.5% | 0.08% | -6.2% |
| QQQE | Sell | DIREXION SHS ETF TRnas100 eql wgt | $379,000 | -19.5% | 6,903 | -27.6% | 0.08% | -25.7% |
| HYD | Sell | VANECK VECTORS ETF TRhigh yld mun etf | $380,000 | -55.6% | 5,934 | -55.3% | 0.08% | -59.2% |
| WELL | Sell | WELLTOWER INC | $382,000 | -10.3% | 4,667 | -0.8% | 0.08% | -17.6% |
| XLK | Sell | SELECT SECTOR SPDR TRtechnology | $376,000 | +11.9% | 4,107 | -1.5% | 0.07% | +2.8% |
| KO | Sell | COCA COLA COMPANY | $350,000 | +0.9% | 6,328 | -0.6% | 0.07% | -6.8% |
| SPIP | Sell | SPDR SERIES TRUSTblombrg brc tips | $351,000 | -24.2% | 12,296 | -24.3% | 0.07% | -30.3% |
| TIP | Sell | ISHARESbarclys tips bd | $342,000 | -7.8% | 2,933 | -8.0% | 0.07% | -16.2% |
| XEL | Sell | XCEL ENERGY INC | $322,000 | -3.9% | 5,073 | -1.9% | 0.06% | -12.5% |
| COST | Sell | COSTCO WHSL CORP NEW | $321,000 | -4.5% | 1,092 | -6.4% | 0.06% | -12.5% |
| AFIN | Sell | AMERICAN FIN TR INC | $318,000 | -16.5% | 24,005 | -12.2% | 0.06% | -23.2% |
| TGT | Sell | TARGET CORP | $308,000 | +14.9% | 2,405 | -4.0% | 0.06% | +5.2% |
| ENB | Sell | ENBRIDGE INC | $306,000 | -17.7% | 7,705 | -27.3% | 0.06% | -25.0% |
| ORCL | Sell | ORACLE CORP | $302,000 | -3.8% | 5,698 | -0.0% | 0.06% | -11.9% |
| SMLV | Sell | SPDR SER TRruss2000 lovol | $277,000 | 0.0% | 2,770 | -4.9% | 0.06% | -6.8% |
| GOOGL | Sell | ALPHABET INCcap stk cl a | $281,000 | +6.0% | 210 | -3.2% | 0.06% | -3.5% |
| FANG | Sell | DIAMONDBACK ENERGY INC | $272,000 | -3.9% | 2,928 | -7.1% | 0.05% | -11.5% |
| FDX | Sell | FEDEX CORP | $270,000 | -10.9% | 1,787 | -14.2% | 0.05% | -18.5% |
| CSF | Sell | VICTORY PORTFOLIOS IIcemp us discover | $263,000 | -6.7% | 6,647 | -14.4% | 0.05% | -14.8% |
| EMIF | Sell | ISHARES TRemgr mkt inf etf | $264,000 | +10.5% | 8,378 | -1.7% | 0.05% | +2.0% |
| RDIV | Sell | INVESCO EXCHANGE TRADED FD TRs&p ultra divide | $258,000 | -11.3% | 6,534 | -15.5% | 0.05% | -17.7% |
| SPG | Sell | SIMON PPTY GROUP INC NEW | $259,000 | -4.4% | 1,737 | -0.1% | 0.05% | -12.1% |
| IYH | Sell | ISHARES TRus hlthcare etf | $258,000 | -64.1% | 1,194 | -68.5% | 0.05% | -66.9% |
| VLO | Sell | VALERO ENERGY CORP NEW | $252,000 | -0.4% | 2,690 | -9.3% | 0.05% | -7.4% |
| DOW | Sell | DOW INC | $249,000 | +12.2% | 4,550 | -2.1% | 0.05% | +2.1% |
| CINF | Sell | CINCINNATI FINL CORP | $248,000 | -17.6% | 2,354 | -8.7% | 0.05% | -24.6% |
| HYLS | Sell | FIRST TR EXCHANGE TRADED FDfirst tr ta hiyl | $246,000 | -9.6% | 5,032 | -10.8% | 0.05% | -17.2% |
| MDT | Sell | MEDTRONIC PLC | $237,000 | -4.0% | 2,089 | -8.3% | 0.05% | -11.3% |
| TOTL | Sell | SSGA ACTIVE ETF TRspdr tr tactic | $231,000 | -5.7% | 4,713 | -5.5% | 0.04% | -15.1% |
| OZK | Sell | BANK OZK | $222,000 | +0.5% | 7,277 | -10.1% | 0.04% | -6.4% |
| CFO | Sell | VICTORY PORTFOLIOS IIcemp us 500 enha | $207,000 | -3.3% | 3,940 | -9.3% | 0.04% | -10.9% |
| DE | Sell | DEERE & CO | $210,000 | -2.3% | 1,212 | -4.9% | 0.04% | -10.9% |
| MDY | Sell | SPDR S&P MIDCAP 400 ETF TRutser1 s&pdcrp | $202,000 | +1.0% | 538 | -5.3% | 0.04% | -7.0% |
| NLY | Sell | ANNALY CAP MGMT INC | $140,000 | +6.9% | 14,819 | -0.5% | 0.03% | 0.0% |
| ET | Sell | ENERGY TRANSFER LP | $130,000 | -31.9% | 10,141 | -30.6% | 0.03% | -36.6% |
| AMLP | Sell | ALPS ETF TRalerian mlp | $86,000 | -13.1% | 10,109 | -6.4% | 0.02% | -19.0% |
| BKLN | Exit | INVESCO EXCHANGE TRADED FD TRsr ln etf | $0 | – | -79 | -100.0% | 0.00% | – |
| FLQD | Exit | FRANKLIN TEMPLETON ETF TRlibertyq gbl | $0 | – | -7,272 | -100.0% | -0.04% | – |
| EPD | Exit | ENTERPRISE PRODS PARTNERS L | $0 | – | -7,582 | -100.0% | -0.05% | – |
| NFLX | Exit | NETFLIX INC | $0 | – | -817 | -100.0% | -0.05% | – |
| RSX | Exit | VANECK VECTORS ETF TRrussia etf | $0 | – | -10,091 | -100.0% | -0.05% | – |
| DLN | Exit | WISDOMTREE TRus largecap divd | $0 | – | -2,406 | -100.0% | -0.05% | – |
| NIB | Exit | BARCLAYS BANK PLCetn djubscoco 38 | $0 | – | -8,809 | -100.0% | -0.05% | – |
| DD | Exit | DUPONT DE NEMOURS INC | $0 | – | -3,529 | -100.0% | -0.05% | – |
| CIZ | Exit | VICTORY PORTFOLIOS IIcemp developed e | $0 | – | -8,685 | -100.0% | -0.06% | – |
| TAO | Exit | INVESCO EXCHANGE TRADED FD TRchina realeste | $0 | – | -13,226 | -100.0% | -0.07% | – |
| EWH | Exit | ISHARES INCmsci hong kg etf | $0 | – | -14,869 | -100.0% | -0.07% | – |
| NEAR | Exit | ISHARES US ETF TRsht mat bd etf | $0 | – | -6,749 | -100.0% | -0.07% | – |
| IYZ | Exit | ISHARES TR | $0 | – | -12,741 | -100.0% | -0.08% | – |
| FPX | Exit | FIRST TR EXCHANGE TRADED FDus eqty oppt etf | $0 | – | -5,985 | -100.0% | -0.10% | – |
| FBT | Exit | FIRST TR EXCHANGE TRADED FDny arca biotech | $0 | – | -4,006 | -100.0% | -0.11% | – |
| EWZ | Exit | ISHARES INCmsci brazil etf | $0 | – | -14,538 | -100.0% | -0.13% | – |
| REZ | Exit | ISHARES TRresidnl real est | $0 | – | -9,647 | -100.0% | -0.16% | – |
| EEMA | Exit | ISHARES INCmsci em asia etf | $0 | – | -176 | -100.0% | -2.41% | – |
Original filings
The following EDGAR filing(s) were analyzed to create this report:
- View 13F-HR filed 2020-02-13
Top long-term holdings
| Name | Quarters owned | Latest quarter owned | Max weighting |
|---|---|---|---|
| APPLE INC | 42 | Q3 2023 | 3.0% |
| SPDR S&P 500 ETF TR | 42 | Q3 2023 | 6.7% |
| VANGUARD SPECIALIZED PORTFOL | 42 | Q3 2023 | 2.3% |
| CATERPILLAR INC DEL | 42 | Q3 2023 | 44.0% |
| BERKSHIRE HATHAWAY INC DEL | 42 | Q3 2023 | 1.5% |
| VANGUARD BD INDEX FD INC | 42 | Q3 2023 | 1.5% |
| ALTRIA GROUP INC | 42 | Q3 2023 | 1.7% |
| AT&T INC | 42 | Q3 2023 | 1.3% |
| VANGUARD WHITEHALL FDS INC | 42 | Q3 2023 | 1.2% |
| ISHARES TR | 42 | Q3 2023 | 1.8% |
View First Heartland Consultants, Inc.'s complete holdings history.
Latest filings
| Type | Filed |
|---|---|
| 13F-HR | 2024-05-07 |
| 13F-HR | 2024-02-08 |
| 13F-HR | 2023-11-09 |
| 13F-HR | 2023-07-26 |
| 13F-HR | 2023-04-17 |
| 13F-HR | 2023-01-13 |
| 13F-HR | 2022-10-20 |
| 13F-HR | 2022-07-12 |
| 13F-HR | 2022-04-21 |
| 13F-HR | 2022-02-11 |
View First Heartland Consultants, Inc.'s complete filings history.
All filings
- Holdings (13F-HR)
- Significant ownership (13-D/G)
- Insider transactions (4, 5, 6)
- Events (8-K)
- Shareholder votes (proxy)
View complete filings history.