FIRST MERCANTILE TRUST CO - HARLEY DAVIDSON INC ownership

HARLEY DAVIDSON INC's ticker is HOG and the CUSIP is 412822108. A total of 475 filers reported holding HARLEY DAVIDSON INC in Q1 2019. The put-call ratio across all filers is 0.60 and the average weighting 0.1%.

About HARLEY DAVIDSON INC

Harley-Davidson Inc. is an American motorcycle manufacturer that has been in business for over a century. The company is known for its iconic motorcycles, which are popular among enthusiasts and collectors alike. Harley-Davidson has a loyal customer base and a strong brand image, which has helped it weather economic downturns and changing consumer preferences.

In recent years, Harley-Davidson has faced some challenges. The company has struggled to attract younger riders, who are more interested in smaller, more affordable motorcycles. In response, Harley-Davidson has introduced new models and expanded its product line to include electric motorcycles.

Despite these challenges, Harley-Davidson remains a profitable company. In 2020, the company reported revenue of $4.05 billion and net income of $424 million. Harley-Davidson has a market capitalization of over $5 billion and is listed on the New York Stock Exchange.

Harley-Davidson has a strong management team, led by CEO Jochen Zeitz. Zeitz has been with the company since 2007 and was appointed CEO in 2020. Under his leadership, Harley-Davidson has focused on improving its profitability and expanding its product line.

Overall, Harley-Davidson is a well-established company with a loyal customer base and a strong brand image. While the company faces some challenges, it has a solid management team and a history of adapting to changing market conditions. Investors who are interested in the motorcycle industry may want to consider adding Harley-Davidson to their portfolio.

It's important to note that this information is for educational purposes only and has not been fact-checked. As with any investment, it's important to do your own research and consult with a financial advisor before making any investment decisions.

Quarter-by-quarter ownership
FIRST MERCANTILE TRUST CO ownership history of HARLEY DAVIDSON INC
ValueSharesWeighting
Q2 2020$31,000
+19.2%
1,303
-5.9%
0.00%0.0%
Q1 2020$26,000
-43.5%
1,384
+12.2%
0.00%
-20.0%
Q4 2019$46,000
+17.9%
1,233
+14.2%
0.01%
+25.0%
Q3 2019$39,000
+5.4%
1,080
+4.9%
0.00%0.0%
Q2 2019$37,000
-19.6%
1,030
-20.2%
0.00%
-63.6%
Q1 2019$46,000
-19.3%
1,290
-21.8%
0.01%
-21.4%
Q4 2018$57,000
+21.3%
1,650
+58.7%
0.01%
+55.6%
Q3 2018$47,000
+6.8%
1,040
-1.0%
0.01%0.0%
Q2 2018$44,000
-48.8%
1,050
-47.5%
0.01%
-50.0%
Q1 2018$86,000
-50.3%
2,000
-41.2%
0.02%
-47.1%
Q4 2017$173,000
+5.5%
3,4000.0%0.03%
+13.3%
Q3 2017$164,000
-20.0%
3,400
-10.5%
0.03%
-18.9%
Q2 2017$205,000
-15.3%
3,800
-5.0%
0.04%0.0%
Q1 2017$242,000
+3.9%
4,0000.0%0.04%
+2.8%
Q4 2016$233,000
+11.0%
4,0000.0%0.04%
+28.6%
Q3 2016$210,000
-43.9%
4,000
-51.5%
0.03%
-40.4%
Q2 2016$374,000
-12.8%
8,251
-1.2%
0.05%
-9.6%
Q1 2016$429,000
-5.1%
8,351
-16.1%
0.05%
+13.0%
Q4 2015$452,000
-17.2%
9,9510.0%0.05%
-16.4%
Q3 2015$546,000
+3.6%
9,951
+6.4%
0.06%
+22.2%
Q2 2015$527,000
+11.9%
9,351
+20.6%
0.04%
+15.4%
Q1 2015$471,000
-7.8%
7,7510.0%0.04%
-7.1%
Q4 2014$511,000
-35.4%
7,751
-43.0%
0.04%
-34.4%
Q3 2014$791,000
-30.3%
13,591
-16.4%
0.06%
-29.7%
Q2 2014$1,135,000
+4.2%
16,251
-0.6%
0.09%
+15.2%
Q1 2014$1,089,000
-0.8%
16,351
+3.2%
0.08%
-8.1%
Q4 2013$1,098,000
+28.3%
15,851
+18.9%
0.09%
+24.6%
Q3 2013$856,000
+17.1%
13,3260.0%0.07%
+11.3%
Q2 2013$731,00013,3260.06%
Other shareholders
HARLEY DAVIDSON INC shareholders Q1 2019
NameSharesValueWeighting ↓
H Partners Management 8,400,000$336,840,00030.58%
THUNDERBIRD PARTNERS LLP 2,268,867$90,982,0007.67%
Brahman Capital Corp. 2,157,658$86,522,0007.33%
Impala Asset Management LLC 2,543,687$102,002,0006.70%
Cannell Capital 411,189$16,489,0003.69%
Kiltearn Partners LLP 2,090,031$83,810,0003.20%
MIK Capital, LP 156,450$6,274,0002.32%
JUPITER ASSET MANAGEMENT LTD 4,117,000$165,051,0001.62%
Beutel, Goodman & Co Ltd. 6,448,717$258,593,0001.62%
Prentice Capital Management, LP 96,461$3,868,0001.20%
View complete list of HARLEY DAVIDSON INC shareholders