$83.9 Billion is the total value of Holland Advisory Services, Inc.'s 30 reported holdings in Q4 2022. The portfolio turnover from Q3 2022 to Q4 2022 was 10.3% .
| Value | Shares | ↓ Weighting | ||||||
|---|---|---|---|---|---|---|---|---|
| IJH | Buy | ISHARES TRcore s&p mcp etf | $19,780,401 | +187926.6% | 81,774 | +70.4% | 23.57% | +81.1% |
| IVV | Buy | ISHARES TRcore s&p500 etf | $18,619,954 | +190678.2% | 48,463 | +78.1% | 22.18% | +83.7% |
| IJR | Buy | ISHARES TRcore s&p scp etf | $11,583,171 | +140115.1% | 122,392 | +29.2% | 13.80% | +35.0% |
| IEFA | Sell | ISHARES TRcore msci eafe | $8,833,875 | +65085.0% | 143,314 | -44.3% | 10.52% | -37.2% |
| VCIT | Buy | VANGUARD SCOTTSDALE FDSint-term corp | $8,369,715 | +114443.8% | 107,982 | +11.8% | 9.97% | +10.3% |
| IEMG | Sell | ISHARES INCcore msci emkt | $6,328,939 | +83208.4% | 135,523 | -23.3% | 7.54% | -19.8% |
| VTI | Sell | VANGUARD INDEX FDStotal stk mkt | $1,329,775 | +105270.4% | 6,955 | -1.1% | 1.58% | +1.5% |
| IWP | Sell | ISHARES TRrus md cp gr etf | $874,023 | +95421.6% | 10,455 | -10.3% | 1.04% | -8.0% |
| AAPL | Buy | APPLE INC | $801,118 | +93927.9% | 6,166 | +0.0% | 0.95% | -9.5% |
| MSFT | Sell | MICROSOFT CORP | $617,874 | +102197.0% | 2,576 | -0.7% | 0.74% | -1.5% |
| PG | Buy | PROCTER AND GAMBLE CO | $561,665 | +119913.9% | 3,706 | +0.0% | 0.67% | +15.5% |
| MCD | MCDONALDS CORP | $545,040 | +114164.2% | 2,068 | 0.0% | 0.65% | +10.0% | |
| VTV | Sell | VANGUARD INDEX FDSvalue etf | $501,675 | +8345.7% | 3,574 | -92.6% | 0.60% | -91.9% |
| BRO | Buy | BROWN & BROWN INC | $467,851 | +94224.8% | 8,212 | +0.2% | 0.56% | -9.3% |
| JPM | JPMORGAN CHASE & CO | $445,358 | +128245.2% | 3,321 | 0.0% | 0.53% | +23.8% | |
| JNJ | Buy | JOHNSON & JOHNSON | $437,085 | +108089.4% | 2,474 | +0.1% | 0.52% | +4.2% |
| IWS | Sell | ISHARES TRrus mdcp val etf | $428,809 | +107102.2% | 4,071 | -2.2% | 0.51% | +3.2% |
| IJJ | Sell | ISHARES TRs&p mc 400vl etf | $404,253 | +6084.1% | 4,010 | -94.5% | 0.48% | -94.0% |
| AMGN | Buy | AMGEN INC | $349,431 | +116766.6% | 1,330 | +0.2% | 0.42% | +12.4% |
| VBR | Sell | VANGUARD INDEX FDSsm cp val etf | $327,472 | +27166.6% | 2,062 | -75.4% | 0.39% | -73.8% |
| IWO | Buy | ISHARES TRrus 2000 grw etf | $284,573 | +104139.2% | 1,327 | +0.3% | 0.34% | +0.3% |
| VIG | VANGUARD SPECIALIZED FUNDSdiv app etf | $270,293 | +112054.8% | 1,780 | 0.0% | 0.32% | +8.1% | |
| CMCSA | Buy | COMCAST CORP NEWcl a | $266,499 | +119406.3% | 7,621 | +0.0% | 0.32% | +14.9% |
| QQQ | INVESCO QQQ TRunit ser 1 | $258,025 | +99523.6% | 969 | 0.0% | 0.31% | -4.1% | |
| HUBB | HUBBELL INC | $235,320 | +104953.6% | 1,003 | 0.0% | 0.28% | +1.1% | |
| IVW | Buy | ISHARES TRs&p 500 grwt etf | $234,408 | +101375.3% | 4,007 | +0.2% | 0.28% | -2.4% |
| XLF | New | SELECT SECTOR SPDR TRfinancial | $217,854 | – | 6,370 | +100.0% | 0.26% | – |
| DIS | DISNEY WALT CO | $201,796 | +92044.3% | 2,323 | 0.0% | 0.24% | -11.4% | |
| BA | New | BOEING CO | $200,447 | – | 1,052 | +100.0% | 0.24% | – |
| CCL | Buy | CARNIVAL CORP | $160,079 | +115899.3% | 19,861 | +1.5% | 0.19% | +11.7% |
| IJS | Exit | ISHARES TRsp smcp600vl etf | $0 | – | -22,203 | -100.0% | -2.26% | – |
Signatures
The EDGAR filing(s) were signed by:
- Kalon Hoard — President
- Holland Advisory Services, Inc. holdings (13F-HR)
- Holland Advisory Services, Inc. ownership history
- Holland Advisory Services, Inc. portfolio value
- Holland Advisory Services, Inc. filings
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