$1.46 Billion is the total value of Willis Investment Counsel's 106 reported holdings in Q4 2020. The portfolio turnover from Q3 2020 to Q4 2020 was 18.1% .
| Value | Shares | ↓ Weighting | ||||||
|---|---|---|---|---|---|---|---|---|
| JNJ | Buy | Johnson And Johnson | $50,712,000 | +39.1% | 322,229 | +31.6% | 3.47% | +6.2% |
| ACN | Buy | Accenture PLC | $46,557,000 | +57.8% | 178,234 | +36.5% | 3.18% | +20.4% |
| TXN | Buy | Texas Instruments Inc | $42,837,000 | +84.9% | 260,992 | +60.8% | 2.93% | +41.1% |
| MDT | Sell | Medtronic Inc | $40,898,000 | +3.0% | 349,141 | -8.6% | 2.80% | -21.3% |
| VZ | Buy | Verizon Communications Com | $40,729,000 | +25.2% | 693,258 | +26.8% | 2.78% | -4.5% |
| CSCO | Buy | Cisco Systems Inc | $38,854,000 | +23.1% | 868,243 | +8.3% | 2.66% | -6.1% |
| PFE | Buy | Pfizer Inc | $38,161,000 | +1.5% | 1,036,724 | +1.2% | 2.61% | -22.5% |
| PAYX | Buy | Paychex Inc | $37,970,000 | +50.8% | 407,486 | +29.1% | 2.60% | +15.1% |
| MMM | Buy | 3m Company | $36,893,000 | +21.0% | 211,073 | +10.9% | 2.52% | -7.7% |
| INTC | Buy | Intel Corp | $35,096,000 | +26.4% | 704,459 | +31.4% | 2.40% | -3.5% |
| MSFT | Buy | Microsoft Corp | $34,673,000 | +74.4% | 155,888 | +64.9% | 2.37% | +33.1% |
| KR | Buy | Kroger Co | $33,364,000 | +16.4% | 1,050,515 | +24.2% | 2.28% | -11.2% |
| LMT | Buy | Lockheed Martin Corp | $30,748,000 | +103.6% | 86,620 | +119.8% | 2.10% | +55.4% |
| CB | Sell | CHUBB LTD | $30,165,000 | +22.5% | 195,980 | -7.6% | 2.06% | -6.5% |
| KMB | Buy | Kimberly Clark Corp | $29,545,000 | +555.4% | 219,130 | +617.8% | 2.02% | +400.0% |
| AFL | Buy | Aflac Inc | $29,201,000 | +24.0% | 656,654 | +1.4% | 2.00% | -5.4% |
| CLX | New | Clorox Co Del Com | $28,838,000 | – | 142,820 | +100.0% | 1.97% | – |
| MRK | Buy | Merck & Company, Inc | $28,672,000 | +24.8% | 350,515 | +26.6% | 1.96% | -4.7% |
| PG | Buy | Procter & Gamble Co | $28,273,000 | +1283.9% | 203,200 | +1282.3% | 1.93% | +956.3% |
| LLY | New | Eli Lilly & Co | $27,016,000 | – | 160,011 | +100.0% | 1.85% | – |
| BHP | Buy | BHP Billiton Ltd | $26,356,000 | +154.7% | 403,362 | +101.6% | 1.80% | +94.4% |
| PEP | Sell | Pepsico Inc | $25,988,000 | -22.8% | 175,236 | -27.8% | 1.78% | -41.1% |
| HR | Buy | Healthcare Realty TR REIT | $25,784,000 | +18.0% | 871,093 | +20.0% | 1.76% | -10.0% |
| HD | New | Home Depot Inc | $24,596,000 | – | 92,600 | +100.0% | 1.68% | – |
| T | Buy | AT&T Corp | $23,506,000 | +6.1% | 817,316 | +5.2% | 1.61% | -19.0% |
| DGX | Sell | Quest Diagnostics, Inc. | $23,024,000 | +4.0% | 193,200 | -0.1% | 1.57% | -20.6% |
| CAT | Sell | Caterpillar Inc Del | $20,938,000 | -29.7% | 115,034 | -42.4% | 1.43% | -46.4% |
| TROW | Buy | Price T Rowe Group Inc | $20,786,000 | +25.3% | 137,300 | +6.1% | 1.42% | -4.4% |
| JPM | Buy | JP Morgan Chase & Co | $19,861,000 | +48.6% | 156,303 | +12.6% | 1.36% | +13.5% |
| ALL | Buy | Allstate | $19,732,000 | +40.9% | 179,500 | +20.6% | 1.35% | +7.5% |
| TGT | Sell | Target Corp Com | $17,618,000 | -28.6% | 99,800 | -36.4% | 1.20% | -45.5% |
| AEP | Buy | American Electric Power Co | $16,979,000 | +49.5% | 203,900 | +46.7% | 1.16% | +14.0% |
| TFC | Truist Financial Corp | $16,294,000 | +26.0% | 339,948 | 0.0% | 1.11% | -3.9% | |
| GD | Buy | General Dynamics Corp | $15,983,000 | +82.7% | 107,400 | +69.9% | 1.09% | +39.4% |
| SYY | Sell | Sysco Corporation | $15,416,000 | +19.3% | 207,600 | -0.0% | 1.05% | -9.0% |
| DUK | Sell | Duke Energy Corp New | $14,984,000 | -29.1% | 163,650 | -31.5% | 1.02% | -45.9% |
| GPC | Sell | Genuine Parts Co | $14,793,000 | -25.7% | 147,300 | -29.6% | 1.01% | -43.3% |
| TRV | Sell | Travelers Cos Inc | $14,116,000 | -1.7% | 100,564 | -24.2% | 0.96% | -25.0% |
| RDSA | Buy | Royal Dutch Shell | $13,767,000 | +43.3% | 391,787 | +2.6% | 0.94% | +9.3% |
| SO | Sell | Southern Company | $13,089,000 | -30.4% | 213,075 | -38.6% | 0.90% | -46.9% |
| LH | Buy | Lab Corp Of Amer | $13,043,000 | +8.2% | 64,077 | +0.0% | 0.89% | -17.4% |
| XOM | Sell | Exxon Mobil Corp | $12,191,000 | -20.7% | 295,745 | -33.9% | 0.83% | -39.4% |
| DG | Sell | Dollar General Corp | $12,014,000 | -15.5% | 57,128 | -15.8% | 0.82% | -35.5% |
| RGA | Buy | Reinsurance Group America | $11,722,000 | +124.9% | 101,140 | +84.7% | 0.80% | +71.7% |
| AXP | Buy | American Express | $11,673,000 | +38.5% | 96,547 | +14.9% | 0.80% | +5.7% |
| USB | Sell | Us Bancorp (new) | $11,657,000 | -33.8% | 250,200 | -49.1% | 0.80% | -49.5% |
| JWN | Sell | Nordstrom Inc | $11,601,000 | +161.8% | 371,700 | -0.0% | 0.79% | +99.7% |
| GL | Buy | Globe Life Inc | $11,578,000 | +26.6% | 121,925 | +6.5% | 0.79% | -3.3% |
| COP | Buy | Conocophillips | $11,179,000 | +27.4% | 279,545 | +4.6% | 0.76% | -2.8% |
| TSCO | Sell | Tractor Supply Co | $10,836,000 | -3.4% | 77,083 | -1.6% | 0.74% | -26.3% |
| CERN | Buy | Cerner Corp | $10,428,000 | +14.9% | 132,870 | +5.8% | 0.71% | -12.3% |
| DLB | Sell | Dolby Laboratories, Inc CL A | $10,372,000 | +37.7% | 106,780 | -6.1% | 0.71% | +5.0% |
| XEL | New | Xcel Energy Inc | $10,141,000 | – | 152,100 | +100.0% | 0.69% | – |
| BP | Buy | Bp Plc Spon Adr | $9,993,000 | +98.7% | 487,010 | +69.1% | 0.68% | +51.4% |
| RTX | Raytheon Technologies Corp | $9,933,000 | +24.3% | 138,907 | 0.0% | 0.68% | -5.2% | |
| AAP | Buy | Advance Auto Parts Inc | $9,926,000 | +3.0% | 63,020 | +0.4% | 0.68% | -21.3% |
| RY | Sell | Royal Bank of Canada | $9,363,000 | -24.2% | 114,100 | -35.2% | 0.64% | -42.2% |
| RL | Buy | Ralph Lauren Corp | $9,363,000 | +167.7% | 90,257 | +75.4% | 0.64% | +104.5% |
| CVX | Sell | Chevron Corp | $8,689,000 | -33.7% | 102,894 | -43.5% | 0.59% | -49.4% |
| MCD | Mcdonalds Corp Com | $8,454,000 | -2.2% | 39,400 | 0.0% | 0.58% | -25.4% | |
| ETN | Buy | Eaton Corp | $7,965,000 | +104.3% | 66,300 | +73.6% | 0.54% | +56.2% |
| MOS | Sell | Mosaic Company | $7,923,000 | +23.2% | 344,315 | -2.2% | 0.54% | -5.9% |
| UPS | Sell | United Parcel Service | $7,814,000 | +0.6% | 46,400 | -0.4% | 0.53% | -23.3% |
| RCI | Buy | Rogers Communications | $7,154,000 | +22.2% | 153,548 | +4.0% | 0.49% | -6.9% |
| SNY | Buy | Sanofi-Aventissponsored adr | $6,963,000 | +671.1% | 143,300 | +696.1% | 0.48% | +487.7% |
| EMR | Sell | Emerson Elec Co | $6,647,000 | +12.6% | 82,700 | -8.1% | 0.46% | -14.0% |
| TTE | Buy | Total SAsponsored adr | $6,544,000 | +36.5% | 156,135 | +11.7% | 0.45% | +4.4% |
| CBRL | Cracker Barrel | $6,359,000 | +15.1% | 48,200 | 0.0% | 0.44% | -12.1% | |
| WMT | New | Wal-Mart Stores Inc | $6,232,000 | – | 43,230 | +100.0% | 0.43% | – |
| FB | Facebook Inc | $5,549,000 | +4.3% | 20,315 | 0.0% | 0.38% | -20.5% | |
| ROST | Buy | Ross Stores Inc | $5,401,000 | +337.0% | 43,982 | +232.2% | 0.37% | +232.4% |
| HXL | Buy | Hexcel Corp | $5,349,000 | +51.0% | 110,320 | +4.5% | 0.37% | +15.5% |
| DE | Sell | Deere Co | $5,139,000 | -41.3% | 19,100 | -51.6% | 0.35% | -55.2% |
| MA | Buy | Mastercard | $5,016,000 | +60.0% | 14,053 | +51.6% | 0.34% | +22.1% |
| JWA | Sell | Wiley John & Sons Cl A | $4,817,000 | +41.2% | 105,497 | -2.0% | 0.33% | +7.5% |
| MSM | Buy | MSC Industrial | $4,667,000 | +56.5% | 55,301 | +17.4% | 0.32% | +19.5% |
| GOOGL | Buy | Google Inc Class A | $4,611,000 | +41.7% | 2,631 | +18.5% | 0.32% | +7.9% |
| WM | Waste Management Inc New | $3,868,000 | +4.2% | 32,800 | 0.0% | 0.26% | -20.4% | |
| VLO | New | Valero Energy Corp | $3,694,000 | – | 65,300 | +100.0% | 0.25% | – |
| FTDR | Buy | Frontdoor Inc | $3,332,000 | +29.3% | 66,358 | +0.2% | 0.23% | -1.3% |
| MUR | Sell | Murphy Oil Corp | $3,282,000 | +33.5% | 271,252 | -1.6% | 0.22% | +1.8% |
| STRL | Sell | Sterling Construction | $2,979,000 | +28.1% | 160,077 | -2.5% | 0.20% | -1.9% |
| IFF | Sell | Intl Flavors & Fragrance | $2,895,000 | -12.5% | 26,602 | -1.5% | 0.20% | -33.1% |
| FLR | Sell | Fluor Corp New Del Com | $2,794,000 | +72.6% | 174,952 | -4.8% | 0.19% | +31.7% |
| GIL | Sell | Gildan Activewear Inc | $2,767,000 | +34.0% | 98,800 | -5.9% | 0.19% | +2.2% |
| APA | Sell | Apache Corp | $2,608,000 | +47.5% | 183,778 | -1.6% | 0.18% | +12.7% |
| BLBD | Sell | Blue Bird Corp | $2,590,000 | +49.5% | 141,858 | -0.5% | 0.18% | +14.2% |
| SEB | Sell | Seaboard Corp | $2,228,000 | -4.1% | 735 | -10.3% | 0.15% | -26.9% |
| Sell | Domino's Pizza Group plc | $2,044,000 | -9.4% | 473,325 | -0.9% | 0.14% | -30.7% | |
| NRC | Sell | National Research Corporation | $1,950,000 | -14.2% | 45,622 | -1.3% | 0.13% | -34.8% |
| AMPE | New | Ampio Pharmaceuticals, Inc | $1,929,000 | – | 1,213,053 | +100.0% | 0.13% | – |
| OXY | Sell | Occidental Petroleum Corp | $1,922,000 | +70.4% | 111,057 | -1.4% | 0.13% | +29.7% |
| PATI | Sell | Patriot Transportation | $1,743,000 | -13.8% | 198,562 | -12.1% | 0.12% | -34.3% |
| FLIR | Buy | FLIR Systems, Inc | $1,710,000 | +195.3% | 39,012 | +141.7% | 0.12% | +125.0% |
| GNRC | Sell | Generac | $1,688,000 | -26.4% | 7,422 | -37.3% | 0.12% | -43.9% |
| VSEC | Sell | VSE Corp | $1,472,000 | -53.7% | 38,244 | -63.2% | 0.10% | -64.6% |
| PLSDF | Sell | Pulse Seismic Inc | $796,000 | -34.6% | 1,055,872 | -52.6% | 0.05% | -50.5% |
| ATKR | New | Atkore International Group | $682,000 | – | 16,594 | +100.0% | 0.05% | – |
| KO | Sell | Coca Cola Company | $548,000 | -88.7% | 10,000 | -89.8% | 0.04% | -91.5% |
| FIZZ | Buy | National Beverage Corp | $496,000 | +30.5% | 5,846 | +4.7% | 0.03% | 0.0% |
| DTD | Wisdomtree Total Div Fund | $344,000 | +11.7% | 3,283 | 0.0% | 0.02% | -14.3% | |
| CSGS | Buy | CSG Systems International, Inc | $340,000 | +15.3% | 7,533 | +4.4% | 0.02% | -11.5% |
| FLO | Flowers Foods, Inc | $314,000 | -7.1% | 13,882 | 0.0% | 0.02% | -30.0% | |
| CYDY | New | Cytodyn Inc | $92,000 | – | 17,000 | +100.0% | 0.01% | – |
| OXYWS | Sell | Occidental Petrol Corp | $95,000 | +126.2% | 13,956 | -0.9% | 0.01% | +50.0% |
| Exit | Mycelx Technologies Corp | $0 | – | -10,360 | -100.0% | 0.00% | – | |
| PSWS | Puresafe Water Systems Inc | $0 | – | 14,000 | 0.0% | 0.00% | – | |
| CVEO | Exit | Civeo Corp | $0 | – | -16,000 | -100.0% | -0.00% | – |
| OEF | Exit | IShares S&P 100ishare | $0 | – | -1,938 | -100.0% | -0.03% | – |
| XOP | Exit | Spdr S P Oil Gas Explor | $0 | – | -15,293 | -100.0% | -0.06% | – |
| JEF | Exit | Jefferies Financial Group Inc | $0 | – | -85,590 | -100.0% | -0.14% | – |
| AAPL | Exit | Apple Computer | $0 | – | -13,560 | -100.0% | -0.14% | – |
| WFC | Exit | Wells Fargo & Co New Del | $0 | – | -129,422 | -100.0% | -0.27% | – |
| DRI | Exit | Darden Restaurants Inc | $0 | – | -53,900 | -100.0% | -0.49% | – |
| FITB | Exit | Fifth Third Bancorp | $0 | – | -411,270 | -100.0% | -0.79% | – |
Original filings
The following EDGAR filing(s) were analyzed to create this report:
- View 13F-HR filed 2021-02-11
Top long-term holdings
| Name | Quarters owned | Latest quarter owned | Max weighting |
|---|---|---|---|
| JP Morgan Chase & Co | 42 | Q3 2023 | 3.9% |
| Cisco Systems Inc | 42 | Q3 2023 | 3.6% |
| Mosaic Company | 42 | Q3 2023 | 3.4% |
| PPL Corp | 42 | Q3 2023 | 3.4% |
| Intl Business Machines Corp Ibm | 42 | Q3 2023 | 3.2% |
| AFLAC INC | 42 | Q3 2023 | 2.5% |
| Waste Management Inc New | 42 | Q3 2023 | 2.9% |
| Microsoft Corp | 42 | Q3 2023 | 2.1% |
| CATERPILLAR INC DEL | 42 | Q3 2023 | 2.7% |
| AT&T Corp | 42 | Q3 2023 | 2.0% |
View Willis Investment Counsel's complete holdings history.
Latest significant ownerships (13-D/G)
| Filed | Shares | Percentage | |
|---|---|---|---|
| PATRIOT TRANSPORTATION HOLDING, INC. | February 14, 2022 | 71,350 | 2.1% |
View Willis Investment Counsel's complete significant-ownership history.
Latest filings
| Type | Filed |
|---|---|
| 13F-HR/A | 2024-03-07 |
| 13F-HR/A | 2024-03-07 |
| 13F-HR/A | 2024-03-07 |
| 13F-HR | 2024-01-11 |
| 13F-HR | 2023-10-17 |
| 13F-HR | 2023-07-11 |
| 13F-HR | 2023-04-18 |
| 13F-HR | 2023-01-18 |
| 13F-HR | 2022-10-12 |
| 13F-HR | 2022-08-08 |
View Willis Investment Counsel's complete filings history.
All filings
- Holdings (13F-HR)
- Significant ownership (13-D/G)
- Insider transactions (4, 5, 6)
- Events (8-K)
- Shareholder votes (proxy)
View complete filings history.