Cannell Capital - HARLEY DAVIDSON INC ownership

HARLEY DAVIDSON INC's ticker is HOG and the CUSIP is 412822108. A total of 415 filers reported holding HARLEY DAVIDSON INC in Q1 2022. The put-call ratio across all filers is 1.61 and the average weighting 0.3%.


Harley-Davidson Inc. is an American motorcycle manufacturer that has been in business for over a century. The company is known for its iconic motorcycles, which are popular among enthusiasts and collectors alike. Harley-Davidson has a loyal customer base and a strong brand image, which has helped it weather economic downturns and changing consumer preferences.

In recent years, Harley-Davidson has faced some challenges. The company has struggled to attract younger riders, who are more interested in smaller, more affordable motorcycles. In response, Harley-Davidson has introduced new models and expanded its product line to include electric motorcycles.

Despite these challenges, Harley-Davidson remains a profitable company. In 2020, the company reported revenue of $4.05 billion and net income of $424 million. Harley-Davidson has a market capitalization of over $5 billion and is listed on the New York Stock Exchange.

Harley-Davidson has a strong management team, led by CEO Jochen Zeitz. Zeitz has been with the company since 2007 and was appointed CEO in 2020. Under his leadership, Harley-Davidson has focused on improving its profitability and expanding its product line.

Overall, Harley-Davidson is a well-established company with a loyal customer base and a strong brand image. While the company faces some challenges, it has a solid management team and a history of adapting to changing market conditions. Investors who are interested in the motorcycle industry may want to consider adding Harley-Davidson to their portfolio.

It's important to note that this information is for educational purposes only and has not been fact-checked. As with any investment, it's important to do your own research and consult with a financial advisor before making any investment decisions.

Quarter-by-quarter ownership
Cannell Capital ownership history of HARLEY DAVIDSON INC
Q4 2021$4,101,000
Q3 2021$6,631,000
Q2 2021$9,201,000
Q1 2021$16,489,000
Q4 2020$1,398,00038,0850.40%
Other shareholders
HARLEY DAVIDSON INC shareholders Q1 2022
NameSharesValueWeighting ↓
Kiltearn Partners LLP 4,467,000$190,652,0004.63%
Harbor Island Capital LLC 96,367$4,132,0003.68%
AustralianSuper Pty Ltd 2,551,177$109,394,0003.47%
Independent Franchise Partners LLP 7,176,724$307,737,0002.73%
ARMISTICE CAPITAL, LLC 728,000$31,217,0002.39%
F&V Capital Management, LLC 92,795$3,979,0002.17%
GREAT LAKES ADVISORS, LLC 1,832,605$70,385,0001.68%
SeaBridge Investment Advisors LLC 154,005$6,604,0001.48%
Kovitz Investment Group Partners, LLC 707,863$30,353,0001.46%
View complete list of HARLEY DAVIDSON INC shareholders